Fetch has launched what it calls the industry's first rewarded video experience designed for consumers in a shopping mindset. The format appears after users scan receipts in the Fetch app, allowing them to watch branded videos in exchange for points redeemable for gift cards and merchandise. Early results show a 96% video completion rate and 9.2 percentage point lift in unaided awareness, compared to the 0.7% CPG industry benchmark. The opt-in rate was 85 times higher than traditional digital advertising benchmarks. Advertisers can target audiences based on verified purchase behaviour and pay for completed views rather than impressions. Unilever and WPP Media are among early partners testing the format. Fetch processes over 13 million receipts daily.

Fetch has appointed Phil McDonnell as Chief Product Officer to lead product strategy and innovation. McDonnell joins from Chime, where he served as Vice President of Product and led the core product team through the company's 2025 IPO. Previously, he led Coinbase's Subscription and Services business, scaling revenue from $10 million to over $2 billion. He also spent nearly a decade at Google leading Ads Measurement and developing AI-powered marketing attribution models. Fetch is a rewards app that has awarded over $1 billion in Fetch Points to consumers. The platform processes more than 13 million receipts daily and has visibility into $212 billion in gross merchandise value.