Fetch

Fetch

Receipt-scanning rewards mobile app

Overview

Fetch Rewards is a mobile rewards app that helps people save money on groceries by earning points for scanned receipts. Users scan their grocery receipts after shopping, and the app automatically identifies eligible products to award points, which can be redeemed for gift cards and merchandise. The service works through partnerships with brands and retailers that pay Fetch Rewards to promote products and engage customers, with revenue coming from brand partnerships and advertising. The app emphasizes a simple experience that lets consumers save money without changing their shopping habits. Compared to competitors, Fetch Rewards combines broad brand partnerships with automatic receipt parsing and a focus on easy, everyday savings through a familiar mobile interface. The goal is to give users a straightforward way to earn rewards on their regular purchases while providing brands with ways to reach shoppers and drive engagement.

About Fetch

Simplify's Rating
Why Fetch is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$850.1M

Headquarters

Madison, Wisconsin

Founded

2013

People at Fetch

People at Fetch who can refer or advise you

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Simplify's Take

What believers are saying

  • AI-powered FAST platform accelerates brand decision-making using real-time purchase data.
  • $500M annual revenue run rate in Q4 2024 shows 65% year-over-year growth.
  • Fetch Play expansion into mobile games unlocks new user engagement and brand partnerships.

What critics are saying

  • Gift card-only redemption model causes user churn 10–20% higher than direct deposit rivals.
  • Independent retailers fragment loyalty data, potentially reducing $212B GMV visibility by 15–25%.
  • Competitors integrate email receipts more seamlessly, squeezing daily receipt capture by 10–15%.

What makes Fetch unique

  • Fetch uses universal receipt scanning with no pre-activation, unlike rivals requiring card linking.
  • Strategic NielsenIQ partnership provides market research data insights competitors lack.
  • Fetch rewards shopping, dining, and gaming via a single app, enabling broader user engagement.

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Funding

Total Funding

$850.1M

Above

Industry Average

Funded Over

11 Rounds

Notable Investors:
Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Stock options

401k match

Medical, dental, & vision

Pet insurance

Education reimbursement

Flexible PTO

Parental leave

Flexible work schedule

Hybrid work environment

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-2%

2 year growth

0%
Latham & Watkins LLP
Oct 7th, 2025
Latham & Watkins Advises Fetch Rewards on Series of Strategic Growth Financing Transactions

Firm represents leading unicorn consumer loyalty technology company on debt and customer acquisition flow facilities supporting the company’s continued growth.

Stock Titan
Sep 16th, 2025
Morgan Stanley Invests $110M in Fetch

Morgan Stanley Private Credit has led an incremental senior debt financing for Fetch, increasing the existing debt facility to $110 million. This investment aims to accelerate user growth and innovation as Fetch expands into new market verticals. The funding will support product development, AI and machine learning technologies, and user base growth. Fetch's CFO, Gideon Oppenheimer, and Ashwin Krishnan from Morgan Stanley expressed optimism about the partnership and Fetch's growth trajectory.

PR Newswire
Jul 29th, 2025
Fetch Taps Kard to Unlock More Offers for Consumers, Bringing the Power of America's Rewards App to More Brands

MADISON, Wis., July 29, 2025 /PRNewswire/ - Fetch, America's Rewards App, today announced its collaboration with Kard, a rewards infrastructure and demand platform, to expand offers on the Fetch app and reach new brands looking to attract and retain lifelong consumers.

The CDO TIMES
Jun 26th, 2025
Fetch Appoints First-Ever CAIO to Accelerate Company's AI-First Vision - PR Newswire

Gowtham Gundu joins Fetch as the company's first-ever Chief AI Officer to lead its AI and ML strategy

Advanced Television Ltd.
Jun 11th, 2025
Fetch, Kochava launch Loyalty+ programme

The partnership unites Fetch's universal rewards ecosystem with Kochava's omnichannel measurement and attribution technology.

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