Figma's upbeat outlook fails to stem margin worries as AI costs mount; shares slump. 06 Aug 2026 04:08AM (Updated: 06 Aug 2026 06:43AM) Add CNA as a trusted source to help Google better understand and surface our content in search results. Aug 5: Figma on Wednesday reported a sharp rise in costs and a decline in profit margins as the design software company ramps up AI investments, triggering a 16 per cent slump in its shares in after-hours trading, despite a rosy annual revenue forecast. The company left its full-year operating income forecast unchanged and said second-quarter profit was hit by higher marketing spend tied to its annual user conference, Config. Known for its browser-based platform that allows design teams to collaborate in real time, Figma has leaned in hard on AI, embedding it across its portfolio to attract and retain more users. Earlier this year, the company launched an AI agent directly within the Figma canvas that can execute a variety of tasks such as altering design layouts and executing multi-step workflows. While the efforts helped boost Figma's June quarter revenue by 48 per cent to $370.1 million, above estimates of $351.6 million according to LSEG-compiled data, they pushed research and development costs 101.5 per cent higher, with total operating expenses nearly doubling to $426.9 million from last year. On a sequential basis, Figma's adjusted operating margin slid to 10 per cent from 16 per cent. "While we're seeing really strong momentum on the revenue side, we want to make sure that we're really investing on the new product side to ensure we can create durable modes of growth over the long term," Figma CFO Praveer Melwani told Reuters. Figma said its new usage-based pricing model for AI credits, launched in March, will start to deliver stronger results in the latter part of 2026 and early into 2027. Tools such as the Figma agent were driving new users to consume AI credits while prompting existing customers to deepen usage, the company said. It saw growth in both paid customer seats and AI credit add-ons in the quarter. Figma now expects full-year revenue between $1.463 billion and $1.467 billion, up from its prior forecast of $1.422 billion to $1.428 billion, and ahead of analysts' estimates of $1.44 billion.

Figma AI's adaptive layout revolution: the future of responsive design. Figma AI has just dropped a bombshell in the design world, and it's got senior designers buzzing. Imagine a tool that not only understands your design intent but anticipates how users will interact with your interface. Figma's new adaptive layout feature does just that, dynamically adjusting components based on real-time usage patterns. It's like giving your design a sixth sense - and it's available right now. Why does this matter? In a world where screen sizes, contexts, and user behaviours are in constant flux, responsive design is king. But let's be real: manually tweaking layouts to fit every possible scenario is tedious. Enter Figma AI's adaptive layout: a smarter, faster way to ensure your designs look and feel right for every user, every time. The art of responsiveness: more than just shrinking and stretching. Responsive design has always been about more than just making things fit; it's about ensuring the user's experience is consistently excellent. Tools like Webflow and Sketch have made strides in this area, but Figma AI's adaptive layout takes it to a new level. By leveraging AI, it predicts and adjusts layouts based on how users interact with them, rather than just reacting to screen size changes. How it works. Figma's adaptive layout uses machine learning to analyse user interactions and suggest layout adjustments. For instance, if users frequently tap on a specific area of your app, Figma can suggest moving that element to a more accessible position, or adjust the size for better interaction. - Dynamic Adjustments: Components adjust automatically to fit user needs. - Context Awareness: Understands the environment in which the design is used, adjusting accordingly. - User-Centric Design: Fosters a more intuitive user experience by prioritising frequent actions. Real-World impact: studios leading the charge. Studios like Ueno and IDEO are already experimenting with Figma's adaptive layout, and the results are compelling. Take Ueno's latest project: a mobile app redesign for a fitness brand. By incorporating adaptive layouts, the app dynamically adjusted its dashboard interface based on the user's workout history, making frequently used features more prominent. IDEO applied the technology in a smart home interface project. The adaptive layout allowed the interface to anticipate and display controls that users were likely to need at specific times of the day - lights at dusk, thermostat in the morning - streamlining the user experience. The revolution will be streamlined: efficiency meets creativity. The real beauty of Figma AI's adaptive layout is in its ability to reduce the mundane while enhancing creativity. No more endless hours spent dragging and tweaking components to fit different screens. Instead, designers can focus on refining the user experience, confident that the layout will adapt as needed. The future of design workflows. With adaptive layouts, the design process becomes more fluid: - Prototype with Precision: Quickly test and iterate on designs without worrying about manual adjustments. - User Testing 2.0: Gather data-driven insights on how users interact with your design and let those insights inform real-time adjustments. - Collaborative Creativity: Teams can focus more on ideation and less on the logistics of implementation. What to do next: embrace the change. Ready to dive in? Here's how to get started with Figma AI's adaptive layout: 1. Explore the Feature: Familiarise yourself with the adaptive layout options in Figma. 2. Experiment with a Project: Apply adaptive layouts to an ongoing project and observe how it influences user interaction. 3. Gather Feedback: Monitor user engagement and adjust your design strategy based on the insights gained. 4. Share Your Findings: Connect with other designers to exchange tips and experiences. Conclusion: the new norm. Figma AI's adaptive layout is not just another tool - it's a paradigm shift in how a Labs Pty Ltd think about responsive design. By embracing this technology, designers can create more user-centered experiences without the repetitive grind. So, the next time you're staring at a screen full of components, wondering how to make it all fit, let Figma AI do the heavy lifting. Try adaptive layout suggestions in your next project and note the changes in your design process - the future of design is adaptive, and it's here now. Enjoyed this? Share it.

Figma's creative canvas: the rise of 'dream' templates. Figma, the darling of digital design, has taken a bold step into the future with its latest feature: 'Dream' templates. These aren't your average, cookie-cutter design blueprints. Powered by AI, they adapt layouts based on real-time user data and design goals - a game-changer for designers who've ever found themselves trapped in a cycle of monotonous mockups. This shift, happening right now, is about more than just saving time; it's about rewriting the rules of creativity in the digital space. Imagine this: You open Figma, start a new project, and instead of a blank canvas, you're greeted with a template that not only understands your brand's visual language but also suggests fresh design elements that elevate your vision. This is what 'Dream' templates promise - and it's got everyone from UX designers at tech giants to indie creatives buzzing. The magic behind Figma's 'Dream' templates lies in their ability to integrate AI-driven insights directly into the design process. Gone are the days of static starting points. Instead, designers can now leverage dynamic templates that adapt and evolve, much like how Netflix recommends shows based on your viewing habits. Tools like OpenAI's GPT-4o and Google's Gemini 2.0 inspire these intelligent designs, making predictions and crafting layouts that align with your project's goals. This isn't just about automation; it's about fostering creativity by removing mundane tasks and allowing designers to focus on innovation. Studios like Pentagram and Sagmeister & Walsh have already begun experimenting with 'Dream' templates, seeing how AI can augment their creative processes. By using these templates, they're not just speeding up workflow, they're creating more room for the kind of creativity that wins awards and defines cultures. With platforms like Runway Gen-4 and Midjourney v6 leading the charge in AI-driven design tools, Figma's new feature fits seamlessly into a designer's toolkit. The potential applications are vast - from rapid prototyping in tech startups to expansive brand overhauls in established companies. The psychological impact of Figma's 'Dream' templates is profound. Designers are no longer starting from scratch, which means there's both a decrease in creative anxiety and an increase in productivity. It's like having a creative partner who never sleeps, tirelessly suggesting the next big thing for your project. Yet, this raises questions about the role of the designer. Are a Labs Pty Ltd at risk of becoming mere orchestrators of AI-generated ideas? Or does this technology simply enhance its innate ability to innovate? The answer, for now, seems to lie somewhere in the middle. Designers still drive the creative narrative but with an AI co-pilot that suggests, refines, and optimises. So, what should you do next? Embrace the 'Dream'. Open up Figma, dive into these templates, and watch as your workflow transforms. Start small: perhaps a side project or a prototype where you can freely experiment without constraints. - Explore Suggestions: Allow the template to suggest elements and directions you wouldn't normally consider. - Iterate Quickly: Use the rapid iteration capability to test and refine ideas at a pace previously unimaginable. - Collaborate: Share with your team, gather insights, and refine the design collectively. The community aspect of Figma is enhanced by these templates, encouraging more collaborative creativity. The future of AI in design isn't about replacing the human touch; it's about enhancing it. As tools like Figma's 'Dream' templates evolve, they'll continue to shape how a Labs Pty Ltd perceive and interact with design. The possibilities are endless, and the canvas is yours to explore. Curious to see the magic for yourself? Why not experiment with Figma's 'Dream' templates in your next project? Observe firsthand how they can revolutionise your design process, boosting efficiency and creativity like never before. Enjoyed this? Share it.