Figure

Figure

Develops versatile humanoid robots for industries

About Figure

Simplify's Rating
Why Figure is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Robotics & Automation

Automotive & Transportation

AI & Machine Learning

Company Size

201-500

Company Stage

Series B

Total Funding

$854M

Headquarters

Sunnyvale, California

Founded

2022

Overview

Figure.ai develops humanoid robots designed for various tasks across multiple industries. Their main product, Figure 01, is a 5'6" tall, 60kg robot that can carry up to 20kg, run for 5 hours, and move at a speed of 1.2 meters per second. It is electric-powered and built to work in human-designed environments like manufacturing plants and warehouses. Figure.ai targets large-scale industrial clients, such as BMW, to help improve efficiency and reduce labor costs. Unlike traditional robots that often serve a single function, Figure 01 is versatile and can perform multiple tasks, making it a cost-effective solution for automation. The company's goal is to enhance operational efficiency in industries by providing adaptable robotic solutions.

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Simplify's Take

What believers are saying

  • Potential UPS partnership could expand Figure's presence in the logistics sector.
  • $1.5 billion Series C funding indicates strong investor confidence and growth potential.
  • Reinforcement learning enhances Figure's robots' natural movement, increasing industry appeal.

What critics are saying

  • Competition from Chinese robotics firms could threaten Figure's market share.
  • UPS partnership discussions may not lead to a deal, limiting logistics expansion.
  • Crowded AI startup market increases competition for investment and market presence.

What makes Figure unique

  • Figure's humanoid robots combine human agility with advanced AI for versatile applications.
  • Figure 01 can perform tasks in environments designed for humans, enhancing operational efficiency.
  • Partnership with BMW showcases Figure's capability in complex industrial settings.

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Funding

Total Funding

$854M

Above

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$65M
Substack
$100M
ClickUp
$675M
Figure

Growth & Insights and Company News

Headcount

6 month growth

↓ -5%

1 year growth

↓ -2%

2 year growth

↓ -10%
PYMNTS
Apr 28th, 2025
Report: Ups Considering Partnership With Robotics Startup Figure Ai

UPS and Figure AI are reportedly considering a partnership in which the robotics startup’s humanoid robots would perform some tasks in the logistics company’s operations. Discussions between the two companies are ongoing, Bloomberg reported Monday (April 28), citing unnamed sources. UPS said in the report that it wouldn’t discuss potential vendor partners and that it regularly explores a wide range of technologies, including robotics

AI Today
Mar 31st, 2025
Robots at Work: Humanoids Can Build BMWs - But is China Getting Ahead?

Figure has released footage of their humanoid robots hard at work assembling BMWs in the US; showcasing one of the many potential real-world applications of the machines:

Figure AI
Mar 25th, 2025
Natural Humanoid Walk Using Reinforcement Learning

figure.ai is excited to introduce its end-to-end neural network, trained with reinforcement learning (RL), for humanoid locomotion.

PYMNTS
Feb 27th, 2025
Snowflake Plans ‘Ai Hub’ And $200 Million In Startup Investments

Data cloud company Snowflake says it is opening a new Silicon Valley “AI hub.”The new Menlo Park location, announced Thursday (Feb. 27), is designed to give developers, startups and business leaders a place to work on artificial intelligence (AI) efforts.“Our technology is already at the heart of customers’ data and AI strategies, and now, we are taking it a step further by creating a physical space for people shaping the future of AI to connect, learn, and work,” Snowflake CEO Sridhar Ramaswamy said in a news release.“Whether you’re a developer looking for hands-on experience, a startup founder looking for a place to collaborate, or an executive looking to explore the art of the possible, the Silicon Valley AI Hub will serve as the epicenter of AI development and collaboration.”Set to open this summer, the hub will feature spaces designed for people “across the AI ecosystem,” per the release. Executives can collaborate and create partnerships, AI engineers can experiment with new technology, and early-stage startups gain a homebase for their work.Meanwhile, the company, its startup accelerator and its venture capital partner are planning to invest up to $200 million in early stage startups, offering funding as well as technical assistance.Amazon Web Services (AWS), the company said, “has also committed to provide up to $1 million in free Snowflake credits on AWS over four years to support startups building and offering applications on Snowflake’s platform.”Snowflake’s announcement comes on the heels of a report earlier this week that Perplexity AI was creating a $50 million venture fund focused on U.S.-based pre-seed and seed AI startups.The company, itself an AI startup, will invest in the fund, but outside limited partners will provide most of the capital, CNBC reported, citing unnamed sources. Perplexity last year closed a $500 million funding round that tripled its valuation to $9 billion.AI startups have been raising significant amounts of funding lately, with three companies taking in — or preparing to take in — a combined $2.3 billion in the last week.Together.ai, which is building an AI cloud for AI applications using open source models, recently raised $305 million in a Series B round. Cloud AI startup Lambda announced last week that it has raised $480 million to build a hyperscaler cloud for AI developers and end users.And robotics company Figure, backed by OpenAI, Nvidia and Microsoft, is in reportedly talks to raise $1.5 billion in a Series C round.For all PYMNTS AI coverage, subscribe to the daily AI Newsletter

PYMNTS
Feb 26th, 2025
Report: Perplexity Creating $50 Million Venture Fund For Ai Startups

Perplexity AI is reportedly creating a $50 million venture fund focused on U.S.-based pre-seed and seed artificial intelligence (AI) startups. The company, which is an AI startup itself, will be an anchor investor in the fund, but outside limited partners will provide most of the capital, CNBC reported Tuesday (Feb. 25), citing unnamed sources. Reached by PYMNTS, Perplexity declined to comment on the report

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