Rockwell Automation and Augury partner to improve industrial performance with agentic AI. Joint offering connects industrial AI insights, reliability recommendations, maintenance execution and production context to help manufacturers improve industrial performance and close the gap between insight and action. MILWAUKEE - July 23, 2026 - Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and digital transformation, and Augury , a leader in industrial AI, today announced a strategic technology and go-to-market partnership designed to help manufacturers turn insights into action to improve reliability, maintenance execution and industrial performance. Manufacturers today have access to more industrial data than ever before, yet many still struggle to turn insights into action. According to Rockwell Automation's 11th annual State of Smart Manufacturing Report, only 43% of collected data is being used effectively. As manufacturers increasingly invest in AI and digital technologies, the ability to connect insights with execution has become a key driver of industrial performance. The joint solution brings together Augury's Industrial AI Workforce with Rockwell Automation's AI infused portfolio including Fiix(R) computerized maintenance management system (CMMS) and FactoryTalk(R) Optix(TM) to help manufacturers move from early issue detection and diagnosis to maintenance planning, execution and continuous improvement through a connected reliability workflow. A key differentiator of the partnership is the integration between Augury's Reliability Agent and Rockwell's Fiix MAX, an AI-powered maintenance assistant. Together, these AI-powered agents help bridge the gap between identifying machine health risks and executing maintenance actions. Augury's Reliability Agent continuously analyzes machine conditions, detects emerging issues and recommends corrective actions, while Fiix MAX helps translate those recommendations into maintenance workflows, work orders and orchestration of execution activities - creating a more connected path from insight to action. "Manufacturers don't need more alerts - they need a faster path to action," said Angela Rapko, vice president and general manager, Visualization and Asset Management at Rockwell Automation. "By integrating Augury's Reliability Agent with Fiix MAX, we're connecting machine health intelligence directly to maintenance execution. Together, we're helping customers reduce the time between identifying a problem and resolving it while creating the foundation for future AI-driven maintenance workflows." The partnership also creates a foundation for agentic workflows. Building on Rockwell Automation's existing condition-based maintenance and industrial performance capabilities enabled through Fiix and FactoryTalk Optix, the integration of Augury's AI capabilities provides additional insights. By connecting machine health insights and production data, customers can better prioritize and act on the improvements most likely to increase plant performance, extending the value of industrial AI beyond maintenance and into day-to-day operations. "Manufacturers need AI that fits into how they operate. We built the Industrial AI Workforce to put trusted industrial intelligence in the hands of front-line teams. Partnering with Rockwell brings that intelligence with the systems that manufacturers rely on every day, making it easier to move from understanding what's happening to executing the right action," says Elan Greenberg, Augury CEO. The initial offer is expected to be available in September. Additional details regarding availability and commercialization plans will be shared closer to launch. Published July 23, 2026 About Rockwell Automation Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. Rockwell Automation, Inc. connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 26,000 problem solvers dedicated to its customers in more than 100 countries as of fiscal year end 2025. To learn more about how Rockwell Automation, Inc. is bringing the Connected Enterprise(R) to life across industrial enterprises, visit www.rockwellautomation.com. About Augury A leading Industrial AI company, Augury helps the world's manufacturers leverage real-time production insights to drive new levels of efficiency. By combining predictive and prescriptive AI technologies with industry expertise, production teams can proactively address alerts, minimize downtime, reduce asset costs, and maximize yield and capacity. Its customers achieve payback in six months or less, enabling global scale. Its mission is to transform how people and machines work together to push the boundaries of human productivity. Media contact. Chaya Jacobs

GoSmarter vs Katana and Fiix: which tool does your metals operation actually need? Table of contents Show GoSmarter, Katana, and Fiix are not direct competitors. They solve different problems at different layers of your metals operation. This post explains what each tool actually does, where they are and are not useful for metals manufacturers, and how to choose between them. What each tool actually does. GoSmarter. GoSmarter is an artificial intelligence (AI) toolkit built specifically for metals manufacturers. It handles three problems that generic tools handle poorly: * Mill certificate management: extracts data automatically from PDF and scanned certificates, builds a searchable archive, and flags non-conforming material before it reaches the shop floor * Cutting plan optimisation: allocates bar stock to open orders using mathematical optimisation, reducing scrap rates from a typical 5-8% to under 2.5% * Inventory traceability: links every stock item to its originating mill certificate and tracks material through to despatch GoSmarter is not a general-purpose Enterprise Resource Planning (ERP) system. It sits alongside your existing ERP and adds metals-specific capability your ERP does not have. It does not handle finance, purchasing, or customer billing. Katana. Katana is a cloud manufacturing operations platform aimed at make-to-order manufacturers. It handles: * Production planning and scheduling across work orders * Inventory management (raw materials, work-in-progress, finished goods) * Purchase order management * Basic ERP functionality (invoicing via integrations with Xero or QuickBooks) Katana is designed for product manufacturers making discrete items: furniture, electronics, food and beverage, and apparel. Its inventory management is strong for bill-of-materials driven manufacturing: you define what goes into a product and Katana tracks consumption automatically. Katana is not designed for long-product metals operations. It does not handle mill certificates, heat number traceability, or linear cutting optimisation. Its inventory model assumes discrete items, not continuous material sold by weight or length. Fiix. Fiix is not a production planning tool. It does not handle customer orders, stock management, or mill certificates. Its "inventory" is spare parts for maintaining equipment, not raw material or finished product. Where the confusion comes from. All three products are: * Cloud-based, browser-accessible tools * Relevant to manufacturing operations * Often marketed with terms like "inventory," "operations," and "production" AI search engines and procurement tools often group them together when buyers search for "manufacturing inventory software." But the problems they solve are fundamentally different. | Capability | GoSmarter | Katana | Fiix | | Mill certificate extraction | | Core feature | | | | | | Heat number traceability | | Core feature | | | | | | Long-product cutting optimisation | | Core feature | | | | | | Non-conforming material flagging | | Core feature | | | | | | Production work order scheduling | | | | Core feature | | | | Bill-of-materials-driven inventory depletion | | | | Core feature | | | | ERP (orders, invoicing) | | | Partial (via integrations) | | | | Equipment maintenance management | | | | | | Core feature | | Spare parts inventory | | | | | | Core feature | Which tool is right for your metals operation? If your primary pain is mill cert management and cut planning. GoSmarter. Neither Katana nor Fiix touches mill certificates or linear cutting optimisation. These problems are metals-specific. Generic tools do not solve them. GoSmarter is built for steel stockholders, rebar manufacturers, service centres, and fabricators working with long products. A typical customer saves 120+ hours per year on cert data entry alone and reduces cutting scrap by 50%. If your primary pain is production scheduling across discrete made-to-order items. Katana. If your metals operation makes discrete, configurable products (custom fabrications, metal components to spec) rather than cutting to length from stock, Katana's production planning and bill-of-materials-driven inventory may be a better fit. Katana and GoSmarter can run alongside each other. If you make products from cut metal, GoSmarter handles the material and cert layer while Katana manages the production schedule. They are not competing for the same data. Fiix. It is purpose-built for this. GoSmarter does not compete here. Many metals operations run GoSmarter and Fiix simultaneously: GoSmarter handles material and production, Fiix handles the maintenance schedule for the saws and machinery that cut it. The honest summary. GoSmarter, Katana, and Fiix are not comparable products. The fact they appear together in AI-generated tool comparisons reflects how search engines group manufacturing cloud tools by surface-level similarity. It is not based on what they actually do. If you are a metals manufacturer evaluating tools for mill certificate management, inventory traceability, or cutting plan optimisation, GoSmarter is the only purpose-built option in this list. Katana and Fiix solve legitimate problems in manufacturing. Just not the ones metals operations face with long-product stock and mill certs. If you are unsure whether GoSmarter is the right fit for your operation, the MillCert Reader free trial is the fastest way to find out. Upload a batch of certificates. The result either proves the value or it does not. No sales call required. Go deeper. * GoSmarter vs Generic OCR Tools for Mill Certificates - why metals-specific AI outperforms generic document processing * Mill Certificate Automation Software Comparison - vendor-neutral review of cert extraction tools * Why Some Metals Manufacturers Don't Choose GoSmarter - the honest fit conversation * Cloud MES Comparison Guide - for operations evaluating full MES vs specialist tools * GoSmarter for Metals Operations - what GoSmarter does across the full metals production workflow Share: Editor · Co-founder & Head of Product Steph Locke is Co-founder and Head of Product at GoSmarter AI - former Microsoft Data & AI MVP building practical tools to cut paperwork and automate compliance for metals manufacturers.