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Overview
Finary is a fintech platform that combines wealth management, investment tracking, and asset aggregation in one online service. It links to over 20,000 financial institutions to pull data from bank accounts, real estate, stocks, crypto, and precious metals, giving a real-time view of a user’s net worth. It started as an asset-aggregation tool and grew into an online private investment bank, earning PSAN status in 2022 to offer direct investments (beginning with crypto) and later adding life-insurance partnerships with BlackRock and Generali, with plans for brokerage, savings, and retirement products. It uses a freemium model (free tier, Finary Plus, and Finary One for high-net-worth clients) and has raised €38 million from investors like Y Combinator and PayPal Ventures, with the latest round funding product development, AI features, and European expansion.
About Finary
Industries
Data & Analytics
Consumer Software
Fintech
Financial Services
Company Size
51-200
Company Stage
Series B
Total Funding
$39.1M
Headquarters
Montreuil, France
Founded
2020
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Simplify's Take
What believers are saying
- Finary said on 2026-02-26 it crossed 850,000 users and €200M assets managed.
- PayPal Ventures-backed €25M funding on 2025-09-18 funds AI hiring and European growth.
- Finary Life and Affluent broaden monetization beyond subscriptions into insurance and planning.
What critics are saying
- If sync reliability stays poor, users abandon Finary and manual tracking kills retention.
- MiCA and AMF approvals restrict crypto and brokerage rollout; delays freeze European expansion.
- Trade Republic, Revolut, and banks compress fees faster; Finary loses pricing power by 2027.
What makes Finary unique
- Finary unifies banking, brokerage, crypto, real estate, and insurance in one wealth dashboard.
- On 2026-05-12, Finary Life added self-directed investing with 700+ supports and low fees.
- On 2026-02-26, Finary said Affluent powers an anti-fragile sync system for broken bank connections.
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Funding
Total Funding
$39M
Below
Industry Average
Funded Over
4 Rounds
Y CombinatorIndustry standards
Benefits
Hybrid Work Options
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 2%2 year growth
↑ 1%Finary, a Paris-based fintech startup, has raised €25 million in a Series B round led by PayPal Ventures. The funding will support the company's expansion across Europe and enhance its cryptocurrency investment capabilities within wealth management services. Founded by Mounir Laggoune and Julien Blancher, Finary provides wealth management tools integrating digital assets including Bitcoin, Ethereum and select altcoins. The platform now serves over 600,000 users. The investment reflects PayPal Ventures' strategic interest in the fintech-crypto convergence. Ian, a partner at PayPal Ventures, noted the firm's commitment to financial wellness, stating PayPal "sits at a powerful inflection point." Finary plans to use the capital to develop AI-driven wealth management tools and broaden cryptocurrency investment options for both retail and private wealth management portfolios.
After raising 25 million euros in September, Finary acquires the wealth management platform Affluent.
Finary, a French fintech, has made its first acquisition by purchasing the wealth management platform Affluent, just two weeks after its Series B funding. The transaction amount is undisclosed. Affluent, founded in 2023 by Thomas Vuchot and Thomas Brach, will integrate its financial planning technology into Finary. Finary raised €25 million in September and will leverage Affluent's team to develop AI features and new financial products.
Beyond its primary platform, Finary has already ventured into cryptocurrency investment and launched Finary Life, a next-generation life insurance product developed in collaboration with BlackRock and Generali.
Finary raises 25 million euros to accelerate in AI applied to wealth management.
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About Finary
Industries
Data & Analytics
Consumer Software
Fintech
Financial Services
Company Size
51-200
Company Stage
Series B
Total Funding
$39.1M
Headquarters
Montreuil, France
Founded
2020
Finary is Hiring for 10 Jobs on Simplify!
Find jobs on Simplify and start your career today