Finfare

Finfare

Fintech enabling personalized offers and rewards

Overview

Finfare is a financial technology platform that helps businesses get more out of their money. It offers an ecosystem of financial products, including Finfare Connect, a personalized offers platform that links brands and advertisers with millions of consumers across the US, UK, and Australia. Brands can build their own customer rewards programs, while advertisers gain a new channel to reach people with highly relevant offers. The platform aims to drive incremental revenue for brands, expand exposure for advertisers, and help consumers discover great deals. Finfare’s goal is to transform how people interact with money by delivering targeted rewards and offers at scale.

About Finfare

Simplify's Rating
Why Finfare is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Irvine, California

Founded

2021

Simplify Jobs

Simplify's Take

What believers are saying

  • Strategic Viffy alliance announced January 28, 2025, unlocks creator revenue.
  • Tripled headcount in 18 months across Irvine and London offices.
  • Expanding to new Irvine space at 17900 Von Karman Ave May 2024.

What critics are saying

  • Viffy churn collapses as creators migrate to Patreon in 12-18 months.
  • Network B integration destroys ROI through merchant conflicts in 12-24 months.
  • Merchant-funded cashback races to bottom against Ibotta in 6-12 months.

What makes Finfare unique

  • Finfare Connect powers payment-linked rewards for Viffy creators.
  • Acquired Network B to expand card-linked offer capabilities.
  • Cut vulnerabilities 96% using Chainguard's secure containers.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

3%

2 year growth

18%
FF News
Jan 28th, 2025
Finfare And Viffy Announce Strategic Alliance

Finfare, the fast-growing fintech company whose mission is to simplify financial experiences, clearing the way for small and medium businesses to grow and thrive, today announced a strategic alliance with Viffy, the cutting-edge platform that empowers content creators with a new, more inclusive way to monetize their premium content and connect more deeply with their audiences.Under this new alliance Finfare will provide Viffy and its users with access to deals at hundreds of well-known brands, and provide the underlying payment linking technology to power the program via the company’s Finfare Connect product offering.Finfare Connect is a robust rewards platform that helps businesses engage and retain customers through highly personalized offers and rewards.Viffy is a premium creator content platform where users fuel Creator subscriptions by shopping with participating locations across the USA. Unlike other premium platforms that require monthly payment for access, Viffy removes this barrier by enabling users to fuel subscriptions through their everyday spending. This innovative approach not only makes premium content more accessible to creator audiences, but also helps retailers to build meaningful new loyalty.“We’re excited to deploy the Finfare Connect solution to help Viffy power their content creator platform,” said Sadman Shakib, Director of Loyalty Solutions and Partnerships at Finfare Connect. “This collaboration provides a meaningful revenue stream to Viffy, as well as its content creators, through our payment-linked offers, and offers exclusive deals from well known brands that are valued by their followers.”For content creators, this collaboration means an unprecedented way to turn their influence into tangible value for their audiences while unlocking a brand new revenue stream. For Viffy, this collaboration cements its position as a premier platform for creator-driven innovation, where creativity, engagement, and financial empowerment converge.Sam Winslow, co-founder and CEO of Viffy, commented, “We are thrilled to partner with Finfare and leverage the tremendous capabilities of their Connect platform. At Viffy, we are creating a meaningful connection between online creator influence and real-world consumer spending

FF News
Jan 28th, 2025
Finfare and Viffy Announce Strategic Alliance

Finfare, the fast-growing fintech company whose mission is to simplify financial experiences, clearing the way for small and medium businesses to grow and thrive, today announced a strategic alliance with Viffy, the cutting-edge platform that empowers content creators with a new, more inclusive way to monetize their premium content and connect more deeply with their audiences.

FF News
Dec 2nd, 2024
Finfare Inc. Celebrates 3-Year Anniversary With Brand Refresh

Finfare Inc., the hyper-growth fintech company is celebrating its three-year anniversary with an exciting brand refresh and several industry honors.The brand revamp reflects the company’s evolution and its ongoing commitment to its mission to transform financial experiences, clearing the way for people and businesses to save money, grow, and thrive. Finfare was founded on December 6, 2021 by Wayne Lin, the company’s CEO — and was recently celebrated as one of the Top Startups in Los Angeles, among only 10 other emerging companies in the greater LA area.Commenting on the company’s anniversary and future plans, Lin said: “As we conclude our third year, we look forward with great anticipation. Building on our success to date, our teams are more focused than ever on creating simple solutions for optimizing personal finance and achieving sustainable business growth.”The company, which offers innovative products including Finfare Money and Finfare Connect, has tripled in size in the past 18 months across its Irvine, California and London-based offices.A new look for a new chapter:As Finfare celebrates three successful years, the company is unveiling a comprehensive brand refresh designed to represent its journey, mission, and future growth. The refreshed brand features natural elements symbolizing growth and flow, and fuses geometric and organic shapes with earth-related imagery. This compelling visual identity communicates the high-level, emotional benefits that Finfare provides its customers — including growth, empowerment, resilience, and transparency.Key updates as part of the overall refresh will include:Brand Strategy: Revamped mission, vision, values, positioning, and tone of voice.Brand Identity: Redesigned logo, typography, and colors, updated marketing materials, website, digital elements, social media visuals, and customer-facing assets such as print advertising executions, business cards and general signage.Ingrid Sierra, Chief Marketing Officer, Finfare Inc.: “Refreshing our brand was a natural evolution as we continue to grow as a company and expand our impact. This new look reflects our role as a high-end fintech company and helps us make a powerful, professional first impression while staying true to our values of growth and transparency.”2024 Awards and Industry Recognition: In recognition of its fast-paced growth and as an outstanding employer, Finfare received several honors and industry awards in 2024, including:LinkedIn Top Startups 2024: The 10 Companies on the Rise in Los AngelesA Great Place to Work: The 2024 Great Place to Work Trust Index SurveyTop 10 Fast Growing Fintech in U.S

intelligence360
Oct 4th, 2023
Finfare To Expand Into New Space In Irvine California.

Finfare to expand into new space in Irvine California. Finfare to expand into new space in Irvine California.Irvine, California — According to state and local development sources, Finfare plans to build out new space in Irvine. The company plans to occupy the new space at 17900 Von Karman Ave in Irvine, on or about May 1, 2024. According to the company website Finfare is building an intelligent banking and financial ecosystem for businesses and individuals alike. We have an ambitious plan of rolling out products that sets new industry standards for customization, security, and tangible benefits. We believe in smart finance-management; which is why we are building our platform on the backbone of modern AI

Newswire
Jul 11th, 2023
Finfare Acquires Network B, Expanding Its Fintech Offerings

Finfare announced today that it has acquired Network B, a technology company that provides a comprehensive solution for card-linked offers, affil ...

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