Firework provides solutions in the video commerce sector, allowing brands, retailers, and publishers to enhance customer engagement through livestream and shoppable video content on their digital storefronts. The platform offers customized plans that include live video shopping events and community engagement tools, catering to a diverse range of clients from small teams to large enterprises. Firework differentiates itself by using patented technology to create immersive shopping experiences that convert clicks into customers. The company's goal is to redefine online shopping by integrating interactive video solutions and fostering a sense of community around e-commerce.

Lightspeed Venture Partners

Sumitomo Corporation

Asahi Kasei Corporate Venture Capital

IDG Capital

GSR Ventures

DHVC

SoftBank

Consumer Software

Consumer Goods

Entertainment

Firework

Firework, a video commerce and engagement platform, has unveiled an artificial intelligence (AI)-powered virtual shopping assistant for eCommerce merchants. Dubbed AVA (AI Virtual Assistant), the assistant takes the form of a digital human avatar that uses Firework’s proprietary large language model (LLM) to transform eCommerce sites into virtual stores, the company said in a Wednesday (Jan. 10) press release. With adaptive intelligence, AVA can act as a brand and product expert, offering personalized guidance based on customers’ past purchase history. “With AVA, we are offering brands a truly transformative advantage in the marketplace,” said Firework Co-founder and President Jerry Luk said in a statement. “By seamlessly integrating our advanced AI technology with their own websites, brands can fundamentally reshape the digital customer experience — bringing the best aspects of in-store shopping online, while doubling down on the inherent advantages of eCommerce.”

Firework Unveils Ai-Powered Virtual Shopping Assistant

Victoria's Secret & Co. has partnered with shoppable livestreaming platform Firework to bring interactive videos to the intimates retailer's flagship website.

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Video commerce platform TalkShopLive has launched a partnership with NBCUniversal. The collaboration, set to kick off Thursday (Aug. 22), involves the two companies creating and streaming shoppable livestreams featuring entertainers such as Paris Hilton, who will host this week’s debut event. “NBCUniversal is one of the most powerful brands in entertainment,” TalkShopLive Co-founder and CEO Bryan Moore said in a news release provided to PYMNTS. “Their massive reach paired with the power and scale of TalkShopLive’s multi-embed point-of-sale technology is truly a game changing partnership for what the future of video commerce and bridging the worlds of entertainment and retail together looks like–making every moment shoppable.”

Talkshoplive Teams With Nbcuniversal For Shoppable Video

As consumers seek more convenient buying options for even the most historically on-site trial-based categories, the beauty industry is transforming to meet shoppers’ increasing Click-and-Mortar™ expectations. Ulta Beauty, for instance, discussed this demand for shopping journeys that combine the digital and physical at the William Blair Growth Stock Conference. “We really think about our business through an omnichannel lens, and we think both our digital as well as our brick-and-mortar business has a really important role in working together and driving growth,” Ulta Beauty Chief Financial Officer Paula Oyibo said. “…When a guest engages with us across multiple touchpoints, whether it is in our stores or online, in our app or on our site, as well as UB at Target, they engage more, they’re more loyal and they spend more. … Omnichannel guests spend 2.5 times to 3 times more than our brick-and-mortar-only guests.”

Ulta: The Future Of Beauty Is Click-And-Mortar™

As consumers around the world look for more engaging purchasing experiences, livestream shopping is expanding internationally. Zara, for instance, is reportedly expanding its live shopping to the United States, United Kingdom and Europe after seeing a sales increase from its streams in China. In April, Amazon launched an Amazon Live streaming channel on its Prime Video and Freevee platforms with shoppable content featuring celebrity talent

Livestream Shopping Expands Globally As Retailers Join Content And Commerce

Zara is reportedly bringing its live-shopping broadcasts — already popular in China — to the U.S. The fast fashion brand is aiming for new ways to attract shoppers as sales cool following a post-pandemic boom, Reuters reported Monday (June 3). The report noted information from retail analytics company EDITED showing that five-hour live shopping broadcasts in China, held each week by Douyin, TikTok’s Chinese sister site, have helped drive up Zara’s sales since they premiered in November

Zara Bringing Fast Fashion Live Shopping Shows To The Us

As commerce and entertainment become increasingly intertwined, high-intent consumers are still turning to brands’ and retailers’ websites to get their shoppable content.While commerce-integrated content such as shoppable livestreams have been catching on in China, consumers in the United States still prefer a more traditional online shopping experience, Vincent Yang, co-founder and CEO of video commerce platform Firework, told PYMNTS in an interview.“15 years ago, in the U.S., Shopify, WordPress and Squarespace were very big,” Yang said. “In China, people didn’t even have a laptop. So, that’s why China suddenly leapfrogged the website age directly to the mobile app age. In the U.S., because the website age was so big — it penetrated to every single brand — it actually makes it a lot harder to leapfrog to the next generation, which is fully mobile, fully immersive.”U.S. shoppers are happy with their experiences with retailers and brands’ websites. The PYMNTS Intelligence report “The Online Features Driving Consumers to Shop With Brands, Retailers or Marketplaces,” which drew from a survey of more than 3,500 U.S

Us Consumers Demand Shoppable Video Content Directly From Brands

Amid busy schedules and constant demands, consumers are consistently in search of ways to maximize their time and handle multiple tasks with ease. This quest for efficiency has given rise to the prominence of connected devices as indispensable companions in individuals’ daily lives. According to PYMNTS Intelligence research, the average consumer now owns six connected devices, with millennials and higher-income individuals leading the pack with an average of seven devices. Smartphones remain the most common device, owned by 85% of consumers, while smartwatches have gained popularity among younger generations. Additionally, there has been a surge in ownership of smart home devices such as refrigerators and thermostats

Virtual Shopping Popular As Consumers Embrace Connected Buying Experiences

In this context, U.S. software company Firework has launched AVA, an AI Virtual Assistant that serves as an always-on, real-time sales assistant and customer support representative.

Virtual Shopping Popular as Consumers Embrace Connected Buying Experiences

Victoria’s Secret hopes to soon let its customers turn to AI for product recommendations. The apparel retailer has teamed with Google Cloud for a partnership that involves using artificial intelligence (AI) — including a new AI assistant — to create a more “personalized and inclusive” online shopping experience, the company said in a Thursday (Jan. 11) press release. “The goal of the conversational chatbot is to provide shoppers with tailored product recommendations and helpful advice based on personal preferences and life experiences — whether a customer is a sports enthusiast, a nursing mother, a breast cancer survivor recovering from a mastectomy, or simply ready for a new bra,” the release said

Victoria’S Secret Turns To Ai For Product Recommendations

Video commerce platform for interactive shopping

Firework

Video commerce platform for interactive shopping

Firework

Video commerce platform for interactive shopping

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