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Firstbase

Global equipment management for remote teams

Overview

Firstbase provides a global equipment management platform that lets organizations source, provision, and manage devices and peripherals for remote, hybrid, and in-office teams from a single system. Employees can onboard automatically through a self-service portal and choose devices, IT peripherals, and furniture, while the platform handles provisioning and order tracking. It manages the full asset lifecycle—cleaning, wiping, redeploying recovered devices, and end-of-life recycling—plus over 100 app integrations and worldwide coverage for distributed teams. Its goal is to reduce logistics effort and costs by centralizing procurement, deployment, security, and end-of-life handling for all team equipment.

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About Firstbase

Simplify's Rating
Why Firstbase is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

HardwareEnterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$65.1M

Headquarters

New York City, New York

Founded

2019

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Simplify's take

What believers are saying

  • AppDirect's 2026 marketplace listing exposes Firstbase to telecom, software, and hardware buyers.
  • Firstbase launched tax filing on 2026-01-20 and sales tax management software.
  • Firstbase's 2026 customer proof shows $175,000 recovered and 700 hours saved during layoffs.

What critics are saying

  • Remote-work equipment management is commoditizing as AppDirect bundles similar workflows into broader IT stacks.
  • Firstbase now depends on AppDirect's channel, pricing, and product roadmap after acquisition.
  • If AppDirect retires the standalone brand, Firstbase becomes a feature, not a company.

What makes Firstbase unique

  • AppDirect folded Firstbase into hardware lifecycle operations on 2026-10-27.
  • Firstbase manages procurement, imaging, shipping, retrieval, redeployment, and disposal globally.
  • Firstbase claims 200,000+ devices across 150+ countries with 48-hour delivery SLAs.

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Funding

Total Funding

$65.1M

Above

Industry Average

Funded Over

5 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
$50M
$65M
$100M

Benefits

  • Competitive salary & equity
  • Hybrid work environment
  • 21 days of PTO + birthday off
  • Build your ideal work setup
  • Health Insurance
  • Company retreats
  • Amazing quarterly bonuse
  • Learning & development

Growth & Insights and Company News

6 month growth

0%

1 year growth

1%

2 year growth

0%
The Press and Journal
Feb 8th, 2025
Firstbase sold to AppDirect; $65m raised

Former Highland League footballer Chris Herd has sold his tech start-up, Firstbase, to US commerce platform AppDirect. The financial details are undisclosed. Herd, who transitioned from architecture studies and football to entrepreneurship, raised over £50 million in funding. Firstbase, established before the pandemic, capitalized on remote work trends. Herd will remain as general manager, working from Aberdeen. He plans to share his experiences at a Startup Grind talk in Aberdeen.

Channel Impact
Jan 5th, 2025
AppDirect Acquires Firstbase for IT Management

AppDirect has acquired Firstbase, an IT asset management platform. The integration will allow AppDirect's advisor community to manage telecom, software, and IT assets through a single platform. Chris Herd, CEO of Firstbase, and Nicolas Desmarais, CEO of AppDirect, highlighted the strategic fit and potential for growth. Terms were undisclosed. Firstbase will now be part of AppDirect's suite of IT solutions, expanding its channel reach.

Business Wire
Dec 19th, 2024
AppDirect Acquires IT Asset Management Platform Firstbase, Providing a Consolidated Management Platform for Software, Telecom, and Now Hardware Assets

AppDirect, the world's leading B2B commerce platform, today announced it has acquired Firstbase, an IT asset management platform that supports custome

FinSMEs
Mar 27th, 2022
Firstbase Raises $50M In Series B Funding

Firstbase, a NYC-based provider of remote infrastructure for global teams, raised $50m in Series B funding. The round, which brought total funding raised to date to $65m, was led by Kleiner Perkins with participation from existing investors Andreessen Horowitz, Alpaca VC, and Forum Ventures. Kleiner Perkins’ Josh Coyne, was appointed to Firstbase’s Board of Directors. The company intends [] The post Firstbase Raises $50M in Series B Funding appeared first on FinSMEs.

TechCrunch
Mar 25th, 2022
Remote-Work Boom Powers Firstbase To $50M Series B

Firstbase announced a Series B round of funding today, led by Kleiner Perkins. TechCrunch covered the companys Series A one year ago, when the worlds remote work shift was fully underway. Now in a more hybrid world, with corporations large and small trying to figure out how they will balance in-office employees and staff working []

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