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Overview
Firstbase provides a global equipment management platform that helps businesses provision, manage, and redeploy devices and related assets for remote, hybrid, or in-office teams. Through a single platform, it sources devices, enables automated onboarding via a self-service portal, tracks orders, and handles the lifecycle—cleaning, wiping, redeploying, and end-of-life recycling—with integration to 100+ apps. It stands out by offering end-to-end global provisioning and lifecycle management on one platform, including asset recovery and recycling, broad app integrations, and worldwide coverage that reduce logistics and costs for distributed teams. Its goal is to simplify and lower the cost and effort of equipping distributed workforces by centralizing procurement, deployment, security, and end-of-life handling for all devices and related assets.
About Firstbase
Industries
Hardware
Enterprise Software
Cybersecurity
Company Size
51-200
Company Stage
Series B
Total Funding
$65.1M
Headquarters
New York City, New York
Founded
2019
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Simplify's Take
What believers are saying
- AppDirect said Firstbase added hardware and logistics to its B2B everything-store strategy.
- AppDirect expected several partner deals after Q2 2025 Firstbase training.
- Firstbase.com updated July 28, 2026, still markets global lifecycle automation and app integrations.
What critics are saying
- Firstbase is now a feature inside AppDirect, not a standalone company.
- AppDirect can bundle Firstbase away, crushing pricing power by 2026 partner renewals.
- Remote-work equipment management commoditizes fast; Zoom, Dell, and ITSM vendors copy the workflow.
What makes Firstbase unique
- Firstbase owns hardware-lifecycle workflows, from procurement through returns and recycling.
- December 17, 2024 AppDirect acquisition gives Firstbase partner-channel distribution across software, telecom, and hardware.
- Its global equipment management stack still covers remote, hybrid, and in-office teams worldwide.
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Funding
Total Funding
$65.1M
Above
Industry Average
Funded Over
5 Rounds
Kleiner Perkins
Andreessen HorowitzIndustry standards
Benefits
Competitive salary & equity
Hybrid work environment
21 days of PTO + birthday off
Build your ideal work setup
Health Insurance
Company retreats
Amazing quarterly bonuse
Learning & development
Growth & Insights and Company News
6 month growth
↓ -4%1 year growth
↓ -1%2 year growth
↑ 0%Former Highland League footballer Chris Herd has sold his tech start-up, Firstbase, to US commerce platform AppDirect. The financial details are undisclosed. Herd, who transitioned from architecture studies and football to entrepreneurship, raised over £50 million in funding. Firstbase, established before the pandemic, capitalized on remote work trends. Herd will remain as general manager, working from Aberdeen. He plans to share his experiences at a Startup Grind talk in Aberdeen.
AppDirect has acquired Firstbase, an IT asset management platform. The integration will allow AppDirect's advisor community to manage telecom, software, and IT assets through a single platform. Chris Herd, CEO of Firstbase, and Nicolas Desmarais, CEO of AppDirect, highlighted the strategic fit and potential for growth. Terms were undisclosed. Firstbase will now be part of AppDirect's suite of IT solutions, expanding its channel reach.
AppDirect, the world's leading B2B commerce platform, today announced it has acquired Firstbase, an IT asset management platform that supports custome
Firstbase, a NYC-based provider of remote infrastructure for global teams, raised $50m in Series B funding. The round, which brought total funding raised to date to $65m, was led by Kleiner Perkins with participation from existing investors Andreessen Horowitz, Alpaca VC, and Forum Ventures. Kleiner Perkins’ Josh Coyne, was appointed to Firstbase’s Board of Directors. The company intends [] The post Firstbase Raises $50M in Series B Funding appeared first on FinSMEs.
Firstbase announced a Series B round of funding today, led by Kleiner Perkins. TechCrunch covered the companys Series A one year ago, when the worlds remote work shift was fully underway. Now in a more hybrid world, with corporations large and small trying to figure out how they will balance in-office employees and staff working []
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About Firstbase
Industries
Hardware
Enterprise Software
Cybersecurity
Company Size
51-200
Company Stage
Series B
Total Funding
$65.1M
Headquarters
New York City, New York
Founded
2019
There are no jobs for Firstbase right now.
Find jobs on Simplify and start your career today