Firstbase

Firstbase

Global platform for equipment management

About Firstbase

Simplify's Rating
Why Firstbase is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Industrial & Manufacturing

Consumer Software

Enterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$63.3M

Headquarters

New York City, New York

Founded

2019

Overview

Firstbase offers a platform for managing equipment for teams, whether they are remote, hybrid, or in-office. Businesses can supply, manage, and retrieve essential items like laptops and monitors through an automated onboarding process that allows employees to select their devices via a self-service portal. The company distinguishes itself by extending the lifecycle of devices and managing their recycling, while also integrating with over 100 applications for seamless connectivity. Firstbase's goal is to simplify equipment management for businesses of all sizes, providing global coverage and excellent service.

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Simplify's Take

What believers are saying

  • Increased demand for remote work solutions aligns with Firstbase's offerings.
  • Growing interest in sustainable practices supports Firstbase's equipment lifecycle management services.
  • Expansion of app integration capabilities complements Firstbase's extensive app connectivity.

What critics are saying

  • Integration challenges with AppDirect could lead to operational inefficiencies.
  • The acquisition may cause strategic shifts, alienating existing Firstbase customers.
  • Rapid growth may strain operational capabilities, impacting service quality.

What makes Firstbase unique

  • Firstbase offers a comprehensive platform for remote, hybrid, and in-office equipment management.
  • The company provides automated onboarding and self-service order portals for employees.
  • Firstbase integrates with over 100 apps, enhancing connectivity and tool accessibility.

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Funding

Total Funding

$63.3M

Above

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$50M
Firstbase
$65M
Substack
$100M
ClickUp

Benefits

Competitive salary & equity

Hybrid work environment

21 days of PTO + birthday off

Build your ideal work setup

Health Insurance

Company retreats

Amazing quarterly bonuse

Learning & development

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

3%

2 year growth

-1%
The Press and Journal
Feb 8th, 2025
Firstbase sold to AppDirect; $65m raised

Former Highland League footballer Chris Herd has sold his tech start-up, Firstbase, to US commerce platform AppDirect. The financial details are undisclosed. Herd, who transitioned from architecture studies and football to entrepreneurship, raised over £50 million in funding. Firstbase, established before the pandemic, capitalized on remote work trends. Herd will remain as general manager, working from Aberdeen. He plans to share his experiences at a Startup Grind talk in Aberdeen.

Channel Impact
Jan 5th, 2025
AppDirect Acquires Firstbase for IT Management

AppDirect has acquired Firstbase, an IT asset management platform. The integration will allow AppDirect's advisor community to manage telecom, software, and IT assets through a single platform. Chris Herd, CEO of Firstbase, and Nicolas Desmarais, CEO of AppDirect, highlighted the strategic fit and potential for growth. Terms were undisclosed. Firstbase will now be part of AppDirect's suite of IT solutions, expanding its channel reach.

Business Wire
Dec 19th, 2024
AppDirect Acquires IT Asset Management Platform Firstbase, Providing a Consolidated Management Platform for Software, Telecom, and Now Hardware Assets

AppDirect, the world's leading B2B commerce platform, today announced it has acquired Firstbase, an IT asset management platform that supports custome

Finsmes
Mar 27th, 2022
Firstbase Raises $50M In Series B Funding

Firstbase, a NYC-based provider of remote infrastructure for global teams, raised $50m in Series B funding. The round, which brought total funding raised to date to $65m, was led by Kleiner Perkins with participation from existing investors Andreessen Horowitz, Alpaca VC, and Forum Ventures. Kleiner Perkins’ Josh Coyne, was appointed to Firstbase’s Board of Directors. The company intends [] The post Firstbase Raises $50M in Series B Funding appeared first on FinSMEs.

TechCrunch
Mar 25th, 2022
Remote-Work Boom Powers Firstbase To $50M Series B

Firstbase announced a Series B round of funding today, led by Kleiner Perkins. TechCrunch covered the companys Series A one year ago, when the worlds remote work shift was fully underway. Now in a more hybrid world, with corporations large and small trying to figure out how they will balance in-office employees and staff working []

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