FitOn Health

FitOn Health

On-demand fitness classes and meal plans

About FitOn Health

Simplify's Rating
Why FitOn Health is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Healthcare

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$73.5M

Headquarters

Los Angeles, California

Founded

2018

Overview

FitOn Health runs a digital wellness platform that offers on-demand fitness classes, personalized meal plans with 500+ exclusive recipes, and guided meditations through a mobile app. It uses a subscription model with free and premium tiers, earning revenue from subscriptions and brand partnerships. Users access workouts across categories like cardio, yoga, strength training, and Pilates, plus meal planning tools and mindfulness content, with progress tracking and social features for challenges and peer motivation. What sets it apart is the combination of fitness, nutrition, and mental wellness in one app along with social elements that let users connect with friends and share progress. The company’s goal is to help people achieve their fitness and overall health goals and sustain healthier habits over time.

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Simplify's Take

What believers are saying

  • Partners with Talkspace for mental fitness in employer programs.
  • Noom integrates workouts for GLP-1 muscle defense in 2024.
  • Excellus BCBS gives Medicare members free digital workouts and yoga credits.

What critics are saying

  • Noom partnership commoditizes workouts, cutting direct subscriptions now.
  • Free tier traps users, blocking premium upgrades amid $3.5M cash burn.
  • Peloton outretains with live classes, eroding FitOn's digital share by 2026.

What makes FitOn Health unique

  • FitOn Health combines premium digital content with largest in-person studio network.
  • Offers condition-specific courses for diabetes, obesity, MSK, and fall prevention.
  • Formerly Peerfit, provides hybrid wellness for 5000+ enterprise customers.

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Funding

Total Funding

$73.5M

Below

Industry Average

Funded Over

5 Rounds

Notable Investors:
Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Unlimited Paid Time Off

Flexible Work Hours

Paid Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

0%

2 year growth

7%
Market Wire News
Jun 18th, 2024
TALK - Talkspace and FitOn Team Up to Promote Mental Fitness and Launch First-Ever Mental Health Education Sessions In-App

Today, Talkspace, a leading online behavioral health care company, announced it will join forces with FitOn, the No. 1 fitness app and digital health and wellness platform, to provide a holistic mental health and fitness solution to employers, and showcase the power of bringing together physical and mental fitness into an everyday setting.

HIT Consultant
May 28th, 2024
Talkspace & Labcorp’S Ovia Health Form Women’S Health Coalition

What You Should Know:– Talkspace, an online therapy company, and Ovia Health, a digital health solution focused on women’s health, have joined forces to create the Women’s Health Coalition for Digital Solutions.– The Women’s Health Coalition for Digital Solutions, launched on the International Day of Action for Women’s Health, unites Talkspace and Ovia Health with a collective of prominent women’s health companies.A Collaborative Effort to Empower Women’s HealthThe Women’s Health Coalition aims to leverage technology, innovation, and collaboration to improve women’s health and well-being. The founding members include Conceive (fertility support), Evernow (menopause care), FitOn (fitness and wellness), Nurx (online healthcare for women), Cove (online dermatology), and Nutrium (personalized nutrition counseling).This coalition will work together through its member platforms to achieve several key goals:Streamlined Women’s Health Services: The coalition will facilitate communication and collaboration among member platforms, with the goal of integrating various women’s health services and making them more accessible through employer-sponsored health benefits.The coalition will facilitate communication and collaboration among member platforms, with the goal of integrating various women’s health services and making them more accessible through employer-sponsored health benefits. Workplace Advocacy: The coalition will advocate for workplaces that prioritize women’s health equity and provide comprehensive healthcare access, starting with their own employees.The coalition will advocate for workplaces that prioritize women’s health equity and provide comprehensive healthcare access, starting with their own employees. Empowerment Through Education: Public resources and support will be offered by the coalition to employers and organizations. This aims to empower women to take charge of their health and navigate their wellness journey.Public resources and support will be offered by the coalition to employers and organizations. This aims to empower women to take charge of their health and navigate their wellness journey

LA TechWatch
Mar 20th, 2024
The LA TechWatch Startup Daily Funding Report: 3/20/2024

The latest venture capital, seed, pre-seed, and angel deals for LA startups for 3/20/2024 featuring funding details for FitOn, , and much more. This page will be updated throughout the day to reflect any new fundings.

LA TechWatch
Mar 20th, 2024
The LA TechWatch Startup Daily Funding Report: 3/20/2024

FitOn, a digital fitness and wellness platform, has raised $3.5M in funding according to a recent SEC filing funding from investors that include.

Business Wire
Jan 19th, 2024
Noom Glp-1 Companion To Add “Muscle Defense” To Promote Safer Glp-1 Use

NEW YORK--(BUSINESS WIRE)--Noom, the leading digital healthcare company empowering people to live better, healthier lives, is proud to announce a partnership with FitOn to add a “Muscle Defense” enhancement to its newly launched Noom GLP-1 Companion. Noom GLP-1 Companion with Muscle Defense is aimed at helping GLP-1 users navigate one of the most problematic concerns surrounding GLP-1 use today — muscle mass loss. This move makes Noom the first weight loss company to announce on-demand fitness programming into its platform specifically to support GLP-1 patients. While GLP-1 medications have much promise, they can leave people in worse health than before, especially when medications are not used according to the drug label — as an adjunct to a diet and exercise program. If patients are not supported by a strong behavior change program that emphasizes muscle-building exercises and a high-protein diet, they risk losing a significant amount of muscle mass, strength, and bone density, which can result in lowered resting metabolic rate and worsening insulin resistance. All together this may lead to a complication called sarcopenic obesity, which is associated with worse prognoses from chronic disease and higher all-cause mortality

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