Fitify

Fitify

Personalized mobile fitness coaching and tracking

Overview

Fitify provides a personalized fitness experience through a mobile app that creates tailored workout plans for individual goals and lifestyles. The platform offers a library of over 900 exercises spanning Yoga, HIIT, and Strength training, with easy-to-follow instructional videos to guide workouts. Plans adapt to different fitness levels and can be done anywhere, with progress tracking to show achievements. This combination of customized programming, diverse exercise options, and at-home convenience differentiates Fitify from competitors. The goal is to help users reach their health and fitness goals by delivering accessible, goal-oriented workouts through a subscription-based mobile service with additional in-app purchases.

About Fitify

Simplify's Rating
Why Fitify is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Consumer Software

Healthcare

Company Size

11-50

Company Stage

Early VC

Total Funding

$2.5M

Headquarters

Prague, Czechia

Founded

2017

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Simplify's Take

What believers are saying

  • Custom workouts blend 900+ exercises by body parts and duration.
  • Paid recipes provide nutritional support alongside workout plans.
  • Calendar tracks history with daily alerts to sustain streaks.

What critics are saying

  • Exposed 138K user photos via unsecured Google Cloud in 2026.
  • Hardcoded secrets enable attackers to access social media data.
  • Peloton's $12.99/month app undercuts Fitify with live classes.

What makes Fitify unique

  • Bodyfat scanner tracks muscle mass via phone camera in 60 seconds.
  • Supports 10 equipment add-ons like TRX and Kettlebell for mixed workouts.
  • Offers 15+ recovery sessions including Yoga and Foam Rolling.

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Funding

Total Funding

$2.5M

Above

Industry Average

Funded Over

1 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Remote Work Options

Flexible Work Hours

Professional Development Budget

Conference Attendance Budget

Wellness Program

Mental Health Support

Stock Options

Company Equity

Health Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Family Planning Benefits

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