Flip

Flip

E-commerce platform for diverse products

About Flip

Simplify's Rating
Why Flip is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Rating Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

201-500

Company Stage

Series C

Total Funding

$229.3M

Headquarters

Los Angeles, California

Founded

2019

Overview

Flip.shop is an e-commerce platform that offers a wide variety of products, including home goods, beauty items, furniture, wellness products, pet accessories, and more. The platform allows users to rate reviews from other shoppers, promoting transparency and authenticity in the shopping experience. This feature helps ensure that the community maintains high standards for product reviews. Additionally, Flip.shop encourages users to create genuine video reviews that highlight both the pros and cons of products, which helps to discourage fake reviews. A significant aspect of Flip.shop's appeal is its commitment to fast and free shipping, which attracts customers and enhances their shopping experience. The company's goal is to provide a unique and satisfying online shopping environment that prioritizes authenticity and community engagement.

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Funded Recently
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Simplify's Take

What believers are saying

  • Flip raised $144 million in Series C funding to expand market presence.
  • Partnership with AppLovin enhances advertising capabilities, reaching 1.4 billion daily users.
  • Focus on authenticity aligns with consumer demand for transparency in e-commerce.

What critics are saying

  • Deinfluencing trends may undermine Flip's emphasis on authentic reviews.
  • Partnership with AppLovin may increase competition from Amazon and TikTok.
  • Fast and free shipping could strain logistics and operational costs if not managed well.

What makes Flip unique

  • Flip emphasizes authentic user-generated content and honest reviews, appealing to Gen Z.
  • The platform allows users to rate reviews, ensuring community standards and transparency.
  • Flip's fast and free shipping strategy enhances customer satisfaction and retention.

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Funding

Total Funding

$229.3M

Above

Industry Average

Funded Over

4 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$144M
Flip

Benefits

Paid Vacation

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

3%

1 year growth

1%

2 year growth

1%
Start-Up
Aug 8th, 2024
Zece Unicorni De Anul Acesta Care Ne-Au Atras Atenția

Lectură de 4 minÎn 2013, când a început să fie folosit termenul de ”unicorn” pentru startup-urile tech evaluate la peste 1 miliard de dolari, în lume existau 39 de unicorni. Anul trecut, datele numărau cu puțin peste 1.200 de unicorni, cu o valoare cumulată estimată la 3.856 miliarde de dolari. Anul acesta, în plan global au apărut 38 de unicorni în lumea startup-urilor. Care sunt acele companii care ne-au atras atenția?Înainte de a trece la cei mai noi unicorni ai lumii și la inovația pe care o aduc, reluăm definiția unicornului din punct de vedere al unui startup, așa cum a apărut el în mod original.Un unicorn este un startup de tehnologie privat care a ajuns să fie evaluat la cel puțin un miliard de dolari. Astfel, compania este în fază de dezvoltare și are și particularitate aunui startup, aceea de scalabilitate și a faptului că folosește tehnologia sau aduce un element inovator pentru a avea impact în viețile oamenilor. Ca să se încadreze la ”unicorn”, compania trebuie să fie privată, adică să nu aibă acțiuni la bursă, disponibile publicului larg.În schimb, acțiunile companiei sunt oferite anumitor persoane, ori sunt tranzacționate sau schimbate în mod privat, investitorii fiind cei care setează și bazele evaluării în funcție de sumele pe care aleg să le aloce acelui startup

The Bridge
Apr 13th, 2024
インフルエンサーマーケティングはもう古い? 購入者の実使用動画に特化したソーシャルコマース「Flip」がユニコーンに

Image credit: Flip. ソーシャルコマース企業の Flip は最近、Streamlined Ventures がリードし、広告ソフト会社の AppLovin が参加したシリーズ C ラウンドで1億4,400万米ドルを調達した。. 今回の資金調達完了後、Flip の評価額は10.5億米ドルに達し、新たなユニコーンとなった。Amazon や Tiktok の市場価値とはまだ大きな開きがあるが、Flip は消費者に愛され始めており、ソーシャルコミュニティと e コマースの世界を変革させつつある。

Business Wire
Apr 4th, 2024
AppLovin and Flip Announce Flip To Launch Ad Marketplace for Merchants Using AppLovin’s AXON Technology

AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, and Flip, a fast growing social commerce platform, today announced Flip

Business Wire
Apr 2nd, 2024
Applovin And Flip Announce Flip To Launch Ad Marketplace For Merchants Using Applovin’S Axon Technology

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, and Flip, a fast growing social commerce platform, today announced Flip will soon be relaunching its marketing platform for brands utilizing AppLovin’s AXON technology. Additionally, Flip announced it is raising $144 million in a Series C funding round, including a $50 million investment by AppLovin. AppLovin’s AXON technology was launched in early 2023, and helped its advertisers achieve substantially more scale at higher performance across AppLovin’s network. With this partnership, AppLovin is making its AXON technology available to others. Flip brands will leverage the AI advertising engine via AXON Connect, and will be able to reach more customers in measurable ways, with higher returns on the Flip platform. In addition, the partnership will enable Flip to extend its audience network to AppLovin’s 1.4 billion daily active users (DAUs) on behalf of all the brands on Flip

Bloomberg
Apr 2nd, 2024
Commerce Startup Flip Raises $144 Million to Challenge TikTok

Social commerce startup Flip — an online marketplace featuring product review videos made by shoppers — has raised $144 million in fresh funding as it seeks to take on the likes of Amazon and TikTok.

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