Flip

Flip

E-commerce platform with authentic reviews

Overview

Flip.shop is an e-commerce platform focused on authentic, community-driven shopping. It offers a wide range of products—from home goods and beauty to furniture, wellness, pet items, food, and kids’ products—and emphasizes fast, free shipping. The platform works by enabling users to rate others’ reviews and create honest videos with real pros and cons, promoting transparency and discouraging fake feedback. This combination of user-rated reviews and authentic video content helps maintain high review standards and trust within the marketplace. Flip.shop aims to provide a feel-good, trustworthy shopping experience that satisfies demanding customers and supports a broad community of buyers and sellers.

About Flip

Simplify's Rating
Why Flip is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Consumer Software

Company Size

201-500

Company Stage

Series C

Total Funding

$235.8M

Headquarters

Los Angeles, California

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • AppLovin partnership provides AXON AI for ad marketplace.
  • $144M Series C funding supports TikTok competition.
  • 16.5M users and $375M brand sales show traction.

What critics are saying

  • Flip shut down in 2025 from growth costs exceeding revenue.
  • TikTok Shop dominance eroded Flip's user base completely.
  • Unpaid creator earnings spark lawsuits within 3-6 months.

What makes Flip unique

  • Flip enables shopper ratings of reviews for community authenticity.
  • Users create pros-and-cons videos without brand influence.
  • Strict policies prohibit brands from engaging reviewers.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$235.8M

Above

Industry Average

Funded Over

4 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$144M
Flip

Benefits

Paid Vacation

Company Equity

Company News

Startups.com.br
Aug 4th, 2025
Olist acquires Flip, launches R$90M FDIC

Olist has acquired the fintech Flip, marking its entry into the credit market. The acquisition includes the creation of a R$90 million FDIC to finance receivables anticipation operations. This move accelerates Olist's growth plans and strengthens its position as an integrated platform for small and medium-sized businesses. The deal, paid in cash and shares, makes Flip's founders, Gustavo Traballe and Raphael Levi, partners and executives at Olist. The transaction value was not disclosed.

EU-Startups
May 21st, 2025
Flip secures €24.7M for AI expansion

Stuttgart-based Flip has secured a €25 million Series A extension to enhance AI capabilities for deskless workers. Led by existing investors, the funding will support the development of Flip Intelligence, an AI-powered solution for automating shift planning, knowledge management, and more. Founded in 2018, Flip has raised over €52 million and serves over 500 companies. The investment aims to boost productivity and efficiency for deskless teams.

Handelsblatt
May 21st, 2025
Flip secures $28M, hires ex-Meta staff

Stuttgart-based software start-up Flip has secured an additional $28 million in its Series A funding round. This follows a previous $30 million raised in 2022. The company is also expanding its team by hiring ten employees from Meta to develop AI tools.

Start-Up
Aug 8th, 2024
Zece Unicorni De Anul Acesta Care Ne-Au Atras Atenția

Lectură de 4 minÎn 2013, când a început să fie folosit termenul de ”unicorn” pentru startup-urile tech evaluate la peste 1 miliard de dolari, în lume existau 39 de unicorni. Anul trecut, datele numărau cu puțin peste 1.200 de unicorni, cu o valoare cumulată estimată la 3.856 miliarde de dolari. Anul acesta, în plan global au apărut 38 de unicorni în lumea startup-urilor. Care sunt acele companii care ne-au atras atenția?Înainte de a trece la cei mai noi unicorni ai lumii și la inovația pe care o aduc, reluăm definiția unicornului din punct de vedere al unui startup, așa cum a apărut el în mod original.Un unicorn este un startup de tehnologie privat care a ajuns să fie evaluat la cel puțin un miliard de dolari. Astfel, compania este în fază de dezvoltare și are și particularitate aunui startup, aceea de scalabilitate și a faptului că folosește tehnologia sau aduce un element inovator pentru a avea impact în viețile oamenilor. Ca să se încadreze la ”unicorn”, compania trebuie să fie privată, adică să nu aibă acțiuni la bursă, disponibile publicului larg.În schimb, acțiunile companiei sunt oferite anumitor persoane, ori sunt tranzacționate sau schimbate în mod privat, investitorii fiind cei care setează și bazele evaluării în funcție de sumele pe care aleg să le aloce acelui startup

The Bridge
Apr 13th, 2024
インフルエンサーマーケティングはもう古い? 購入者の実使用動画に特化したソーシャルコマース「Flip」がユニコーンに

Image credit: Flip. ソーシャルコマース企業の Flip は最近、Streamlined Ventures がリードし、広告ソフト会社の AppLovin が参加したシリーズ C ラウンドで1億4,400万米ドルを調達した。. 今回の資金調達完了後、Flip の評価額は10.5億米ドルに達し、新たなユニコーンとなった。Amazon や Tiktok の市場価値とはまだ大きな開きがあるが、Flip は消費者に愛され始めており、ソーシャルコミュニティと e コマースの世界を変革させつつある。

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Flip right now.

Find jobs on Simplify and start your career today

We update Flip's jobs every few hours, so check again soon! Browse all jobs →