Fluency

Fluency

Automatically documents processes and maps workflows

Overview

Fluency provides real-time visibility into how work happens by automatically creating process documentation and SOPs from OS-level user activity without needing integrations. It maps actual workflows, including variations and exceptions, and automatically discovers and optimizes processes while measuring impact on KPIs and ROI. The platform targets enterprises, including regulated industries, to help maintain compliance with a centralized source of truth for procedures and to support standardization and automation. Its goal is to enable informed digital transformation decisions by giving teams a live, trusted view of internal processes and a path for ongoing improvement.

About Fluency

Simplify's Rating
Why Fluency is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

11-50

Company Stage

Seed

Total Funding

$6.8M

Headquarters

Melbourne, Australia

Founded

2023

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Simplify's Take

What believers are saying

  • Accel led Fluency's US$6 million seed in February 2026.
  • The company says it serves over 50 customers, including Aon and PVH Corp.
  • CVS Health's June 2026 rollout validates a high-value enterprise use case.

What critics are saying

  • OS-level monitoring creates privacy and security backlash with regulated buyers like healthcare.
  • Competitors like process mining and automation vendors commoditize documentation and workflow discovery quickly.
  • If enterprise AI deployments stall, Fluency's deployment-gap thesis loses urgency and budget.

What makes Fluency unique

  • Fluency captures workflows at the OS level without direct integrations.
  • It turns observed work into SOPs, maps, and automation opportunities in real time.
  • June 2026 CVS Health uses Fluency to push agents from pilots into production.

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Funding

Total Funding

$6.8M

Meets

Industry Average

Funded Over

2 Rounds

Notable Investors:
Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$5.8M
Fluency

Benefits

Employee Stock Purchase Plan

Meal Benefits

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-20%

2 year growth

-5%
Associated Press
Jun 11th, 2026
CVS uses Fluency to deploy autonomous AI agents across operations

CVS Health is using Fluency, an Accel-backed enterprise AI deployment platform, to implement autonomous AI agents across its operations. The company is working to move AI initiatives from pilot programmes into production environments, addressing what Fluency calls the "deployment gap" where promising AI pilots struggle to scale. Fluency helps enterprises identify where AI can deliver operational impact by providing visibility into workflows and measuring ROI on deployments. The platform builds AI automations using operational data that identifies automation opportunities, ensuring agents are grounded in real business contexts. Founded to address widespread enterprise AI implementation failures, Fluency works across all tools and teams to create a unified view of enterprise execution. CEO Finnlay Morcombe says most enterprises face a prioritisation problem rather than an AI access problem.

Alabama Business Reporter
Jun 11th, 2026
CVS is using Fluency to close Enterprise AI Deployment Gap.

CVS is using Fluency to close Enterprise AI Deployment Gap. CVS Health has partnered with Fluency, an Accel-backed AI platform, to scale autonomous agents from pilot to production. Fluency addresses enterprise AI's "deployment gap" by leveraging real operational data to identify automation opportunities, measure ROI, and embed AI effectively into existing workflows. SAN FRANCISCO, June 11, 2026 (GLOBE NEWSWIRE) - CVS Health is using Fluency, the Accel-backed enterprise AI deployment platform, to support deployment of autonomous AI agents across parts of its operations. The company is working to move AI initiatives from pilot programs into production environments using Fluency to identify where AI can deliver the greatest operational impact. The announcement comes as many enterprises continue to struggle to generate returns from multi-million dollar AI investments. Fluency was built to address what its founders describe as the "deployment gap," the point where promising AI pilots become difficult to scale across real operational environments. The Deployment Gap Plaguing Enterprise AI Despite record spending across healthcare, financial services, retail, and other sectors, the majority of enterprise AI programs are failing to deliver expected ROI. According to Fluency's founders, the issue is rarely the AI models themselves. It is the lack of visibility needed to identify the right deployment opportunities, build mission-critical agents, and prove the business impact after deploying AI. "Most enterprises today don't have an AI access problem, they have a prioritization problem," said Finnlay Morcombe, CEO and Co-founder of Fluency. "Teams are struggling to identify where AI can create the most operational impact across systems, departments, and workflows. Without that strategic clarity, implementation efforts often become fragmented and difficult to scale." "Many organizations still struggle to operationalize AI beyond isolated pilots," added Oliver Farnill, co-founder of Fluency. "The challenge is not just deploying AI tools, but understanding how they fit into existing workflows and how success should be measured once they are live." Where AI strategy meets execution Fluency builds AI automations using the same operational data that identifies automation opportunities in the first place. This approach ensures that deployed AI agents are grounded in the realities of the business, including its systems, processes, and unique operational requirements. By aligning automation with real-world business context, Fluency helps address one of the key challenges behind failed AI deployments: solutions that are not designed to work effectively within the environments they are intended to serve. How CVS and Other Fortune 500 Companies Are Overcoming It CVS Health manages one of the largest pharmacy networks in the U.S., handling millions of prescriptions, complex supply chains, and constant insurance coordination. It operates across large, complex workflows involving pharmacies, insurance coordination, and supply chain systems. Fluency is helping provide visibility into these workflows so AI can be deployed more efficiently across all operational environments. Key Outcomes: * Automations in production workflows grounded in real work data. * Full deployment lifecycle: work visibility, AI deployment, and ROI measurement * Live with major enterprise clients including CVS Health * Backed by Accel and built specifically for enterprise AI deployment About Fluency Fluency sees all work across every team, recommends exactly what to automate, and tracks the results. Working across all tools and teams from day one, creating a unified view of enterprise execution without the need for integrations. With Fluency, companies measure ROI on AI deployments with precision, proving which initiatives move KPIs and which don't. Leaders can automatically discover and optimize work, identify automation opportunities, and track the impact of AI on business outcomes. Fluency builds a live work ontology of how an enterprise operates, tying activity directly to revenue, cost, speed, quality, and risk. Fluency is the foundation that makes improvement continuous, automatic, and AI-first. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Alabama Business Reporter do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

Startup Daily
Feb 8th, 2026
Atlassian's first investor leads $8.55 million Seed in workflows documentation startup Fluency

Atlassian's first investor leads $8.55 million Seed in workflows documentation startup Fluency. Fluency raises $8.55m to revolutionise work documentation with AI, with Accel leading the Seed round Melbourne startup Fluency has raised US$6m (a$8.55m) in a Seed round led by US VC Accel, atlassian's first external investor. The raise values the business at around $30m. The cash will help expand the engineering team and support international growth. Other investors include DST Global Partners (which, along with Accel, was an early Facebook backer), Mixture of Experts, Carya Venture Partners, Archangel Ventures, and NextGen Ventures. Fluency previously banked a $1.5m pre-Seed round in April last year. Swinburne engineering graduates and self-taught developers Finnlay Morcombe and Oliver Farnill, both now 25, launched Fluency in 2023. They joined the Swinburne Innovation Studio Pre-Accelerator, winning the Best Pitch Award, then the People's Choice Award in the subsequent accelerator, and we part of Startmate's Summer '25 cohort. The work intelligence platform captures how work happens across an organisation, using AI to turn it into documentation, alongside outlining automation opportunities, and transformation insights. Morcombe said the platform replaces the work of management consultants who documented processes manually, cost more and took longer, producing things such as step-by-step guides with annotated screenshots, standard operating procedures and visual workflow maps in days. No integration required. It doesn't require integrations with existing systems and can capture activity across workplace applications, from Salesforce to Excel, without connecting to them. The inspiration for Fluency came to Morcombe during an internship at a superannuation fund, where he had to manually document processes to move them from one team to another. "Fluency was created after we saw a widening gap between AI ambition at the leadership level and what teams were actually able to execute with AI on the ground," he said. "Companies are under pressure to adopt AI quickly, but most don't have a clear picture of how work actually happens. Without the operational baseline, it is very difficult to understand where to deploy AI and know it is delivering real returns." The two-year-old startup counts insurance provider AON, fashion group PVH Corp, and education publisher Houghton Mifflin Harcourt among its client base. Accel partner Abhinav Chaturvedi said Fluency stood out because of its focus on operational fundamentals, not experimentation for its own sake. "AI capability is no longer the limiting factor. The real challenge is understanding where to apply it," he said.

Capital Brief
Feb 8th, 2026
Fluency raises $9m to replace management consultants with AI

Fluency, an AI tool that automatically detects and analyses work processes, has raised $9 million in seed funding led by Accel, valuing the company at over $30 million. DST Global Partners, Mixture of Experts, Carya Venture Partners, Archangel Ventures and NextGen Ventures also participated. Founded in 2023 by Finnlay Morcombe and Oliver Farnill in Melbourne, Fluency aims to replace management consultants by identifying manual and repetitive work to highlight AI adoption opportunities. The platform can be deployed in under an hour and captures activity from all employee applications without integrations, potentially saving six to 12 months of work. The company now serves over 50 customers including AON, PVH Corp and Houghton Mifflin. Fluency previously raised $1.5 million in a pre-seed round after participating in the Startmate accelerator.

Australian Financial Review
Feb 8th, 2026
Early Facebook investors back Australian AI startup Fluency that replaces consultants

Fluency, a two-year-old Australian startup founded by two 25-year-olds, has secured backing from prominent Silicon Valley investors, including early Facebook backers. The company has developed a work intelligence platform that tracks organisational workflows and identifies opportunities for AI deployment to improve performance. The startup positions itself as a consultant replacement, using its technology to analyse how work is done across organisations and recommend where artificial intelligence can enhance efficiency. Fluency's emergence comes as public market investors express concern about AI's potential disruption to traditional software companies. The backing from established Silicon Valley investors suggests confidence in Fluency's approach to leveraging AI for organisational improvement rather than being threatened by it.

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