Flutter

Flutter

Global online betting and iGaming operator

Overview

Flutter Entertainment runs online sports betting and iGaming with brands like FanDuel, Paddy Power, Betfair, and PokerStars. It operates platforms where users bet on sports, play casino games and poker, earning revenue from wagering and gaming activities. Its edge comes from a large, diverse brand portfolio, broad global reach, scaled operations, and strong governance with capital access from its US listing. The company aims to grow market share, improve the customer experience, and maintain high standards in governance and sustainability for long-term growth.

About Flutter

Simplify's Rating
Why Flutter is rated
C+
Rated B on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Entertainment

Gaming

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Dublin, Ireland

Founded

1988

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Simplify's Take

What believers are saying

  • August 2026: FanDuel Predicts moved sports contracts to Crypto.com for faster launches.
  • Flutter expects $50 million market-making revenue in 2026, with low incremental investment.
  • International revenue and EBITDA stayed unchanged at $10.51 billion and $2.205 billion.

What critics are saying

  • August 5, 2026: Flutter cut 2026 U.S. EBITDA guidance 22% and revenue $395 million.
  • Up to 100 Paddy Power shops face closure before 2027, risking 400 jobs.
  • FanDuel keeps losing U.S. share to DraftKings and Fanatics, shrinking Flutter’s growth engine.

What makes Flutter unique

  • FanDuel gives Flutter leading U.S. sportsbook scale and national customer acquisition.
  • Flutter’s international brands—Paddy Power, Betfair, PokerStars—diversify cash flow across mature markets.
  • Hyderabad GCC topped 1,000 staff, centralizing technology, product, and operations globally.

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Funding

Total Funding

$5.3B

Above

Industry Average

Funded Over

4 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Life Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

Family Planning Benefits

Professional Development Budget

Stock Price

Company News

GamblingNews
Sep 4th, 2026
100 shops, 400 jobs at risk as Paddy Power initiates review.

100 shops, 400 jobs at risk as Paddy Power initiates review. September 4, 2026 Key Points * Paddy Power is considering scaling down its retail presence in Great Britain and Ireland * The company cited economic difficulties and higher taxes as the reason for this review * Paddy Power may end up closing up to 100 shops, impacting as many as 400 jobs Irish gaming company Paddy Power seems to be reviewing its shop portfolio. As it turns out, the review could cause the company to close up to 100 shops, which would impact as many as 400 jobs. Paddy Power to shave off 20% of its shops. Paddy Power seems to be considering scaling down its retail presence in Great Britain and Ireland amid unfavorable business conditions. The company said that it is currently reviewing its shops in the two countries, while planning to close up to 100 of them. If the Flutter-owned business ends up closing 100 shops, as planned, this could impact as many as 400 jobs. While these positions are at risk of redundancy, spokespeople said that Paddy Power will offer redeployment where possible. Paddy Power representatives emphasized that their company is very pleased with its high street presence. However, they also acknowledged the challenging economic conditions, which prompted the "difficult decision" to review the company's shop portfolio. The move was prompted by economic difficulties and taxes. To put things into perspective, closing 100 shops would slash Paddy Power's UK&I presence by roughly 20%. For reference, the company currently operates a total of 506 shops across the two countries. While Paddy Power did not confirm whether the shop closures would be mostly in the UK, the company did imply that the review was caused by, among other things, increased gambling taxes. For context, the UK's Autumn Budget introduced controversial tax hikes, despite the gaming industry's strong opposition. As a result of this, the iGaming tax increased from 21% to 40%, while the sports betting duty rose from 15% to 25% Paddy Power's mulled decision to close shops is by no means unique and follows a broader pattern in the UK. Betfred previously confirmed that it is closing some 132 shops across the UK, impacting up to 600 people. In Paddy Power's case, the review was also prompted by high energy costs, business headwinds, economic uncertainty, rising competition, and expensive rents. Paddy Power reduced its shop count in 2023. In 2023, Paddy Power announced the shutdown of 21 more retail locations across Ireland. However, these closures were due to the fact that the company determined that the shops in question were not performing well enough. Just like now, Paddy Power vowed to support those affected by the changes and redeploy as many workers as realistically feasible. The company also emphasized that the closures were in no way related to the work of Paddy Power employees there.

G3 Media
Sep 4th, 2026
Flutter to close up to 100 UK betting shops.

Flutter to close up to 100 UK betting shops. Decision follows dramatic loss following highre tax despite revenue gains. UK betting company Flutter Entertainment has said it could be forced to close up to 100 Paddy Power betting shops in the UK and Ireland, with 400 jobs at risk due to tax increases. The number equates to about a fifth of the company's estate of betting shops. It owns 310 betting shops in the UK and 196 in Ireland. It closed 57 stores in October. A Flutter spokesperson said: "We are incredibly proud of our high street estate, and it remains a key part of our business in communities across the UK and Ireland. Unfortunately, we have had to take the extremely difficult decision to conduct this review." "The high street trading environment has been challenging for a number of years given rising costs, fierce competition, economic uncertainty and the shift to online, but we also face a material impact from the higher gambling taxes announced in last year's UK Budget. Our immediate priority at this time is to support those colleagues affected by this announcement." Remote gaming duty (RGD) levied on online games was doubled last year, with Flutter saying back then it expected an impact of $320m on earnings this year. Flutter reported a loss of $296m in its second quarter from a profit of $37m a year earlier, despite revenues growing by four per cent in the UK and Ireland to $971m. Connect with author. WIRE BRIEFING GMT+1, London, United Kingdom 5 HOURS AGO Resorts World New York City, New York City's first fully-fledged casino, is fighting hard to persuade New York Governor Kathy Hochul to include a tax it has to pay to the horse racing industry in its overall tax. 5 HOURS AGO Borgata Hotel Casino & Spa in Atlantic City has announced plans to reimagine the Borgata Tower, introducing a refreshed experience across all guestrooms and suites, guestroom corridors and the tower's main lobby, known as The Living Room. 7 HOURS AGO Bally's Corporation's Executive Vice President and Chief Financial Officer, Mira Mircheva, has notified the Company of her intent to resign her positions of Executive Vice President and Chief Financial Officer. 7 HOURS AGO Now open at Palms Casino Resort, a new 7,300-square-foot, fully enclosed non-smoking gaming space is giving guests even more ways to play with more than 200 of the newest and most popular slot games, its own full-service bar and a new permanent Al Vapor Street Tacos food truck. September 03, 2026 British operator Rank has shut its Grosvenor Casino in Swansea, with the operator blaming 'significant and sustained financial challenges' for the closure. Stay updated with the latest gaming industry news.

AffPapa
Sep 4th, 2026
Paddy Power considering closure of 100 betting shops.

Paddy Power considering closure of 100 betting shops. September 4, 2026 Flutter Entertainment has revealed that it's reviewing up to 100 Paddy Power betting shops in the UK and Ireland for potential closure, with around 400 jobs expected to be affected by the shutdowns. The review comes as the operator faces higher gambling taxes and rising costs for its retail business, and the shops currently under review could close before the end of 2026, although Flutter hasn't confirmed which locations could be affected. At the moment, Flutter operates 506 Paddy Power shops, of which 310 are in the UK, and 196 are located in Ireland. A Flutter spokesperson shared: "We are incredibly proud of our high street estate, and it remains a key part of our business in communities across the UK and Ireland. Unfortunately, we have had to take the extremely difficult decision to conduct this review. Our immediate priority at this time is to support those colleagues affected by this announcement." The company also pointed to higher operating costs, including rents, energy, employment, and business rates, as factors putting pressure on betting shops. Paddy Power employs more than 2,300 people, but the betting shop closures are expected to affect around a fifth of the operator's retail estate in both markets. The company further shared that it would work to redeploy staff members in cases where it's possible. Alla Basentsyan Content Writer As a content writer at AffPapa, Alla focuses on daily coverage of iGaming news, writes in-depth articles on the most relevant topics of the sector, and presents insights from industry professionals through dedicated interviews. She combines her background in research with an engaging and informative approach to help readers stay up-to-date with everything that's happening in global iGaming markets.

iGaming Post
Sep 4th, 2026
Flutter Entertainment initiates review of up to 100 Paddy Power shops.

Flutter Entertainment initiates review of up to 100 Paddy Power shops. Flutter Entertainment has announced a strategic review of its retail estate that could result in the closure of up to 100 Paddy Power betting shops across the United Kingdom and Ireland. The potential contraction represents approximately 20 percent of the brand's total brick-and-mortar footprint across both jurisdictions and places roughly 400 positions at risk of redundancy. Management attributed the measure to escalating operational expenses, macroeconomic uncertainty, and recent fiscal policy adjustments impacting the gambling sector. Operational drivers and fiscal impact. The review encompasses a substantial portion of Paddy Power's 506 licensed premises, which currently comprise 310 shops in the UK and 196 in Ireland. The operator cited a combination of structural market challenges and immediate fiscal headwinds as the primary catalysts for the decision. In addition to rising property rents, energy bills, and business rates, the company emphasized the cumulative financial impact of increased gambling taxes enacted in the previous UK budget. To mitigate the employment impact, Flutter confirmed that redeployment options will be made available to affected personnel wherever feasible during the consultation process. Industry-Wide high street trends. Addressing the strategic assessment, a spokesperson for Flutter UK and Ireland highlighted the underlying commercial pressures facing traditional betting venues: "We are incredibly proud of our high street estate, and it remains a key part of our business in communities across the UK and Ireland. Unfortunately, we have had to take the extremely difficult decision to conduct this review. The high street trading environment has been challenging for a number of years given rising costs, fierce competition, economic uncertainty and the shift to online, but we also face a material impact from the higher gambling taxes announced in last year's UK Budget. Our immediate priority at this time is to support those colleagues affected by this announcement." The development reflects a broader structural contraction across the UK and Irish retail betting markets. Competing operators, including Betfred and Evoke, have similarly rationalized their physical shop networks in recent months, citing comparable tax adjustments and operational costs while consumer engagement continues to shift toward digital channels.

iGaming Express
Sep 2nd, 2026
Flutter and EPIC expand safer gambling across FAI clubs.

Flutter and EPIC expand safer gambling across FAI clubs. Flutter Entertainment and EPIC Global Solutions will extend their safer gambling programme to all 15 FAI National League clubs by the end of 2026. The initiative has already reached more than 2,000 League of Ireland players and staff. Safer gambling education expands across irish football. Flutter Entertainment and EPIC Global Solutions will extend a safer gambling programme across the Football Association of Ireland (FAI) National League. The programme will include all 15 founding National League clubs by the end of 2026. Since January, it has reached more than 2,000 League of Ireland players and FAI staff. Expansion across the FAI National League. The FAI National League is the third tier of Ireland's football pyramid. The competition began for the first time last month. EPIC has delivered more than 70 workshops through the programme. League of Ireland officials said the sessions provide insights for targeted support messaging and harm prevention strategies. Garret Higgins, Interim FAI National Competitions Lead, commented: "The impact of this programme across the League of Ireland has been a huge success story. So naturally, we're incredibly grateful to see this extended to our new FAI National League teams." Flutter's safer gambling investment. Flutter's expansion in Ireland follows a $139m (£102m) investment in EPIC's safer gambling capabilities worldwide. The operator allocated around $75m of that investment to the UK and Ireland. Flutter owns Paddy Power, Betfair and Sky Bet. Wider responsible gambling initiatives. Flutter recently launched a Centre of Excellence in Leeds. The hub focuses on collaboration, learning and experimentation in responsible gambling and customer protection. Last month, Flutter also extended its partnership with the Leeds Rhinos Foundation. Annual funding will rise from £25,000 to £36,000. EPIC workshops and player awareness. EPIC has worked with Flutter for several years and has delivered similar programmes across multiple sports markets. Paul Buck, Chief Executive Officer of EPIC, said the League of Ireland partnership had produced strong results. Player confidence in gambling awareness knowledge has reached 89%, according to Buck. Paul Buck, Chief Executive Officer at EPIC, commented: "Our work across sports shows strong results, and the League of Ireland partnership is among the most effective. Some 89% of players now feel confident in their gambling awareness, which reflects the value of education delivered by former players. Expanding to FAI National League teams will extend this impact across the pathway."

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