NIQ completes acquisition of Flywheel's China and Southeast Asia eCommerce Data & Insights business, expanding digital commerce intelligence capabilities. Foto: peopleimages - stock.adobe.com NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced that it has completed the acquisition of Flywheel's China and Southeast Asia eCommerce Data & Insights business. The acquired business operates in China under the YiMian ("一面") brand and is a leading provider of eCommerce, social commerce, and digital shelf solutions. The acquisition expands NIQ's capabilities across China and Southeast Asia and strengthens its ability to measure and understand consumer behavior across retail, eCommerce, social commerce, and digital environments - advancing NIQ's mission to deliver The Full View, the most complete understanding of consumer behavior across online and offline channels. It also enhances NIQ's data and analytics foundation by expanding access to rich digital commerce signals that support the development of more advanced analytics and AI-powered solutions. By bringing together NIQ's global intelligence, analytics, and retail measurement capabilities with the acquired business' rich digital commerce data and expertise, NIQ will offer clients a more connected view of performance across marketplaces, social commerce, and the digital shelf. This will help clients improve visibility into pricing, assortment, availability, content quality, and competitive positioning, while making faster, more informed commercial decisions. A key benefit of the acquisition is the introduction of Digital Shelf capabilities in China, enabling NIQ to deliver more consistent and comprehensive eCommerce insights across global and regional markets. "Flywheel brings deep expertise in digital commerce, social commerce, and digital shelf measurement across China and Southeast Asia, along with a talented team that complements NIQ's global scale," said Rachel White, APAC Regional President of NIQ. "With the transaction now complete, we are excited to move forward together and help clients navigate today's increasingly complex digital commerce landscape with richer insights and stronger decision support." "Joining forces with NIQ marks an exciting new chapter for our business and, most importantly, for our clients," said Will Lv, General Manager, Flywheel. "Our expertise in digital commerce intelligence across China and Southeast Asia, combined with NIQ's global reach and analytics capabilities, creates a stronger platform for helping clients navigate complexity, move faster, and unlock growth." The acquired business supports more than 100 global and regional clients across China and Southeast Asia, reflecting its strong market position and trusted client relationships. NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action. With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View - helping brands and retailers understand what consumers buy, why they buy it, and what to do next. About YIMIAN YIMIAN is a leading AI-powered commerce intelligence company that transforms digital commerce data into actionable business insights. Leveraging advanced AI and large-scale data from e-commerce and social media platforms, we help brands make informed decisions across strategy, innovation, marketing, sales, and digital commerce operations. Trusted by leading companies in personal care, beauty, food and beverage, automotive, household products, consumer electronics, healthcare, and pet care, YIMIAN provides real-time market intelligence, consumer insights, competitive benchmarking, and performance tracking to accelerate growth in dynamic local markets. The NIQ Global Intelligence Stock at the time of publication of the news with a raise of 0,00 % to 8,20 EUR on Tradegate stock exchange (01. Juli 2026, 11:57 Uhr). Business Wire (engl.) Autor folgen Verfasst von Letzte Änderung01.07.2026, 13:00 Im Artikel enthaltene Werte

Flywheel, part of Omnicom's integrated media offering, has launched a Generative Engine Optimisation capability to help brands earn recommendations in AI-powered commerce experiences across retailers including Amazon, Walmart and Target. The solution uses reverse engineering to reveal how AI systems evaluate product content, moving beyond traditional search engine optimisation. It audits product detail page content, identifies gaps and optimises descriptions with conversational language aligned to consumer intent and AI recommendation models. A recent pilot for a beauty brand demonstrated 56% portfolio growth and an 80% increase in clicks and website traffic. The capability addresses how AI systems prioritise contextual relevance over traditional search ranking factors. The launch adds to Omnicom's global portfolio of GEO solutions spanning commerce, media and public relations.

Small business news releases. Flywheel launches GEO capability to help brands earn AI recommendations across commerce channels. New solution from Omnicom's designated commerce practice leverages reverse engineering from AI systems to reveal how product content is evaluated CANNES, France, June 23, 2026 /PRNewswire/ - Flywheel, a leader in commerce and technology solutions and part of the Omnicom (NYSE: OMC) Integrated Media offering, today launched a new Generative Engine Optimization (GEO) capability designed to help brands earn recommendations within AI-powered commerce experiences across retailers including Amazon, Walmart, and Target. The new capability is the latest addition to Omnicom's global portfolio of GEO solutions - spanning commerce, media and public relations - that help clients increase visibility and performance in AI search. "As product discovery rapidly shifts toward AI-driven shopping experiences, brands need to rethink how they appear in these environments," said Alex McCord, CEO of Flywheel. "Flywheel sits at the intersection of retail expertise, commerce data, AI enablement, and scaled execution, which uniquely positions us to help brands optimize for how AI-powered commerce ecosystems actually work." From Search to Recommendation For years, brands relied on traditional Search Engine Optimization (SEO) to improve visibility in retailer search results. But as conversational AI shopping experiences become more common, the focus is shifting from ranking in search to being selected and recommended by AI systems. While many brands continue optimizing Product Detail Pages (PDPs) for search algorithms, AI systems now evaluate products differently, prioritizing contextual relevance, conversational language, and consumer intent. Existing SEO tools and manual audits often fail to measure or improve performance in generative AI environments. "The GEO conversation is evolving quickly, but brands cannot afford to wait," said Mike O'Donnell, Head of AI at Flywheel. "Without action, products risk disappearing from AI-generated recommendations, reducing organic traffic and increasing dependence on paid media to maintain visibility." How the Capability Works The short answer: reverse engineering AI systems to reveal how product content is evaluated. Flywheel's GEO solution combines AI-powered auditing, content optimization, and ongoing performance measurement into a single workflow designed for commerce platforms. The capability evaluates PDP content across retailers and benchmarks it against GEO best practices informed by AI behavior, algorithms, and visibility signals. It then identifies gaps in content quality and relevance before optimizing titles, bullet points, and descriptions with conversational language, use cases, audience targeting, and functional benefits. The solution also tracks downstream impact on traffic, conversion, and sales, while scaling insights across SKUs and categories in alignment with brand and SEO guidelines. "What makes this capability different is its focus on platform-native AI optimization," said O'Donnell. "We are connecting content, AI discovery, and business outcomes in one integrated solution that combines audit, activation, and measurement." Early results have been strong. In a recent pilot for a beauty brand, Flywheel's GEO capability drove 56% portfolio growth and an 80% increase in clicks and website traffic after refining product descriptions to better align with consumer intent and AI recommendation models. Optimizing for AI-Driven Commerce Rather than focusing solely on improving search rankings, Flywheel's GEO capability is designed to help products surface directly in AI-generated recommendations. The solution identifies missing content signals such as gifting context, age appropriateness, materials, and safety information that influence how AI systems evaluate products. "AI recommendation engines rely on richer context than traditional search," said O'Donnell. "By strengthening those signals, brands can improve how products are surfaced and recommended during the shopping journey." Summing up the value the Flywheel offering adds to Omnicom's GEO solutions portfolio, Megan Pagliuca, Chief Product Officer at Omnicom Media, said: "By combining AI precision with deep retail and category expertise, Flywheel is helping brands adapt in real time to the changing dynamics of commerce and make smarter decisions that drive growth across retail channels." ABOUT FLYWHEEL Flywheel, a leader in commerce and technology solutions and part of the Omnicom (NYSE: OMC) Integrated Media offering, provides best-in-class service that combines tailored expertise with advanced software solutions to help clients drive incremental sales, market share, profitability, and measurable commerce growth. A leader across major marketplace platforms, Flywheel combines global scale and influence with a customized, client-centric approach designed to deliver impactful business outcomes. Client success remains at the center of the company's mission. With operations across the Americas, Europe, APAC, and China, Flywheel is widely recognized for the scale of its retail media capabilities, while delivering value across the entire commerce ecosystem. The company helps brands navigate the evolving commerce landscape through integrated solutions built to accelerate growth and performance. SOURCE Flywheel Digital