NIQ acquires insight business in China and southeast Asia. US - Consumer intelligence company NielsenIQ (NIQ) has completed the acquisition of Flywheel's ecommerce data and insights business in China and southeast Asia. The business operates under the YiMian brand in China and provides ecommerce, social commerce and digital shelf tools, and will expand NIQ's presence in the region. The acquisition will also support NIQ's work in consumer behaviour across retail, ecommerce, social commerce and digital environments, as well as expanding access to digital commerce signals to support the development of advanced analytics and AI tools. Advertisement NIQ said it hoped the acquisition would help provide clients with a better view of pricing, assortment, availability, content quality and competitive positioning, with a key benefit of the acquisition being the introduction of digital shelf capabilities in China. Rachel White, Asia-Pacific regional president at NIQ, said: "Flywheel brings deep expertise in digital commerce, social commerce, and digital shelf measurement across China and southeast Asia, along with a talented team that complements NIQ's global scale. Advertisement "With the transaction now complete, we are excited to move forward together and help clients navigate today's increasingly complex digital commerce landscape with richer insights and stronger decision support." Will Lv, general manager at Flywheel, said: "Joining forces with NIQ marks an exciting new chapter for our business and, most importantly, for our clients. "Our expertise in digital commerce intelligence across China and southeast Asia, combined with NIQ's global reach and analytics capabilities, creates a stronger platform for helping clients navigate complexity, move faster, and unlock growth."

NIQ completes acquisition of Flywheel's China and Southeast Asia eCommerce Data & Insights business, expanding digital commerce intelligence capabilities. Foto: peopleimages - stock.adobe.com NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, today announced that it has completed the acquisition of Flywheel's China and Southeast Asia eCommerce Data & Insights business. The acquired business operates in China under the YiMian ("一面") brand and is a leading provider of eCommerce, social commerce, and digital shelf solutions. The acquisition expands NIQ's capabilities across China and Southeast Asia and strengthens its ability to measure and understand consumer behavior across retail, eCommerce, social commerce, and digital environments - advancing NIQ's mission to deliver The Full View, the most complete understanding of consumer behavior across online and offline channels. It also enhances NIQ's data and analytics foundation by expanding access to rich digital commerce signals that support the development of more advanced analytics and AI-powered solutions. By bringing together NIQ's global intelligence, analytics, and retail measurement capabilities with the acquired business' rich digital commerce data and expertise, NIQ will offer clients a more connected view of performance across marketplaces, social commerce, and the digital shelf. This will help clients improve visibility into pricing, assortment, availability, content quality, and competitive positioning, while making faster, more informed commercial decisions. A key benefit of the acquisition is the introduction of Digital Shelf capabilities in China, enabling NIQ to deliver more consistent and comprehensive eCommerce insights across global and regional markets. "Flywheel brings deep expertise in digital commerce, social commerce, and digital shelf measurement across China and Southeast Asia, along with a talented team that complements NIQ's global scale," said Rachel White, APAC Regional President of NIQ. "With the transaction now complete, we are excited to move forward together and help clients navigate today's increasingly complex digital commerce landscape with richer insights and stronger decision support." "Joining forces with NIQ marks an exciting new chapter for our business and, most importantly, for our clients," said Will Lv, General Manager, Flywheel. "Our expertise in digital commerce intelligence across China and Southeast Asia, combined with NIQ's global reach and analytics capabilities, creates a stronger platform for helping clients navigate complexity, move faster, and unlock growth." The acquired business supports more than 100 global and regional clients across China and Southeast Asia, reflecting its strong market position and trusted client relationships. NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action. With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View - helping brands and retailers understand what consumers buy, why they buy it, and what to do next. About YIMIAN YIMIAN is a leading AI-powered commerce intelligence company that transforms digital commerce data into actionable business insights. Leveraging advanced AI and large-scale data from e-commerce and social media platforms, we help brands make informed decisions across strategy, innovation, marketing, sales, and digital commerce operations. Trusted by leading companies in personal care, beauty, food and beverage, automotive, household products, consumer electronics, healthcare, and pet care, YIMIAN provides real-time market intelligence, consumer insights, competitive benchmarking, and performance tracking to accelerate growth in dynamic local markets. The NIQ Global Intelligence Stock at the time of publication of the news with a raise of 0,00 % to 8,20 EUR on Tradegate stock exchange (01. Juli 2026, 11:57 Uhr). Business Wire (engl.) Autor folgen Verfasst von Letzte Änderung01.07.2026, 13:00 Im Artikel enthaltene Werte

Flywheel, part of Omnicom's integrated media offering, has launched a Generative Engine Optimisation capability to help brands earn recommendations in AI-powered commerce experiences across retailers including Amazon, Walmart and Target. The solution uses reverse engineering to reveal how AI systems evaluate product content, moving beyond traditional search engine optimisation. It audits product detail page content, identifies gaps and optimises descriptions with conversational language aligned to consumer intent and AI recommendation models. A recent pilot for a beauty brand demonstrated 56% portfolio growth and an 80% increase in clicks and website traffic. The capability addresses how AI systems prioritise contextual relevance over traditional search ranking factors. The launch adds to Omnicom's global portfolio of GEO solutions spanning commerce, media and public relations.