Small business news releases. Flywheel launches GEO capability to help brands earn AI recommendations across commerce channels. New solution from Omnicom's designated commerce practice leverages reverse engineering from AI systems to reveal how product content is evaluated CANNES, France, June 23, 2026 /PRNewswire/ - Flywheel, a leader in commerce and technology solutions and part of the Omnicom (NYSE: OMC) Integrated Media offering, today launched a new Generative Engine Optimization (GEO) capability designed to help brands earn recommendations within AI-powered commerce experiences across retailers including Amazon, Walmart, and Target. The new capability is the latest addition to Omnicom's global portfolio of GEO solutions - spanning commerce, media and public relations - that help clients increase visibility and performance in AI search. "As product discovery rapidly shifts toward AI-driven shopping experiences, brands need to rethink how they appear in these environments," said Alex McCord, CEO of Flywheel. "Flywheel sits at the intersection of retail expertise, commerce data, AI enablement, and scaled execution, which uniquely positions us to help brands optimize for how AI-powered commerce ecosystems actually work." From Search to Recommendation For years, brands relied on traditional Search Engine Optimization (SEO) to improve visibility in retailer search results. But as conversational AI shopping experiences become more common, the focus is shifting from ranking in search to being selected and recommended by AI systems. While many brands continue optimizing Product Detail Pages (PDPs) for search algorithms, AI systems now evaluate products differently, prioritizing contextual relevance, conversational language, and consumer intent. Existing SEO tools and manual audits often fail to measure or improve performance in generative AI environments. "The GEO conversation is evolving quickly, but brands cannot afford to wait," said Mike O'Donnell, Head of AI at Flywheel. "Without action, products risk disappearing from AI-generated recommendations, reducing organic traffic and increasing dependence on paid media to maintain visibility." How the Capability Works The short answer: reverse engineering AI systems to reveal how product content is evaluated. Flywheel's GEO solution combines AI-powered auditing, content optimization, and ongoing performance measurement into a single workflow designed for commerce platforms. The capability evaluates PDP content across retailers and benchmarks it against GEO best practices informed by AI behavior, algorithms, and visibility signals. It then identifies gaps in content quality and relevance before optimizing titles, bullet points, and descriptions with conversational language, use cases, audience targeting, and functional benefits. The solution also tracks downstream impact on traffic, conversion, and sales, while scaling insights across SKUs and categories in alignment with brand and SEO guidelines. "What makes this capability different is its focus on platform-native AI optimization," said O'Donnell. "We are connecting content, AI discovery, and business outcomes in one integrated solution that combines audit, activation, and measurement." Early results have been strong. In a recent pilot for a beauty brand, Flywheel's GEO capability drove 56% portfolio growth and an 80% increase in clicks and website traffic after refining product descriptions to better align with consumer intent and AI recommendation models. Optimizing for AI-Driven Commerce Rather than focusing solely on improving search rankings, Flywheel's GEO capability is designed to help products surface directly in AI-generated recommendations. The solution identifies missing content signals such as gifting context, age appropriateness, materials, and safety information that influence how AI systems evaluate products. "AI recommendation engines rely on richer context than traditional search," said O'Donnell. "By strengthening those signals, brands can improve how products are surfaced and recommended during the shopping journey." Summing up the value the Flywheel offering adds to Omnicom's GEO solutions portfolio, Megan Pagliuca, Chief Product Officer at Omnicom Media, said: "By combining AI precision with deep retail and category expertise, Flywheel is helping brands adapt in real time to the changing dynamics of commerce and make smarter decisions that drive growth across retail channels." ABOUT FLYWHEEL Flywheel, a leader in commerce and technology solutions and part of the Omnicom (NYSE: OMC) Integrated Media offering, provides best-in-class service that combines tailored expertise with advanced software solutions to help clients drive incremental sales, market share, profitability, and measurable commerce growth. A leader across major marketplace platforms, Flywheel combines global scale and influence with a customized, client-centric approach designed to deliver impactful business outcomes. Client success remains at the center of the company's mission. With operations across the Americas, Europe, APAC, and China, Flywheel is widely recognized for the scale of its retail media capabilities, while delivering value across the entire commerce ecosystem. The company helps brands navigate the evolving commerce landscape through integrated solutions built to accelerate growth and performance. SOURCE Flywheel Digital

Flywheel Digital unveils Return on Consumer Dashboard. The new analytics product by Flywheel leverages Amazon's unique shopping, streaming, and browsing signals to help brands measure, benchmark and forecast the long-term value of their customers on Amazon. Flywheel Digital, a company in commerce media and technology solutions and part of Omnicom, has launched the Return on Consumer (ROC) Dashboard. The new analytics product leverages Amazon's unique shopping, streaming, and browsing signals to help brands measure, benchmark and forecast the long-term value of their customers on Amazon. Built on Amazon Marketing Cloud (AMC) and using Amazon's full funnel measurement and Brand Metrics, Flywheel's Return on Consumer Dashboard provides a comprehensive view of the shopper journey from discovery to loyalty, enabling brands to quantify the impact of every interaction and make smarter, full-funnel investment decisions. By linking customer behaviour to projected 12-month sales from existing shoppers, it shifts measurement from short-term efficiency to long-term consumer value and sustainable growth. "Maximising advertising impact ultimately comes down to brands reaching the right consumers, with the right message, at the right time in their purchasing journey," said Oliver Masting, Chief Product and Technology Officer, Flywheel Digital. "Our new Return on Consumer Dashboard represents a shift in helping brands evolve beyond campaign metrics to focus squarely on consumers. They can now see exactly how many shoppers are in each stage of their funnel, engage them with relevant messaging and measure their true long-term value." According to Forrester's Global Retail Media Forecast, 2025-2030, by 2030, retail media will be among the largest paid media investment categories, with global retail media spending reaching twice the level of global television ad spending. As retail media emerges as one of the fastest-growing advertising channels, traditional metrics such as Return on Ad Spend (ROAS) no longer capture the full scope of brand performance. This shift presents a major opportunity for brands: those who embrace more holistic, consumer-focused measurement will build stronger loyalty, unlock greater growth and set themselves apart from competitors who remain focused on short-term wins. Flywheel's Return on Consumer Dashboard closes this gap with a clear, full-funnel view of the shopper journey across Opportunity, Awareness, Interest, Purchase, and Loyalty. It pinpoints where consumers engage, pause, or churn and provides actionable recommendations to re-engage them. By layering in monthly competitive benchmarking and enabling direct in-dashboard activation, the ROC Dashboard turns insight into action, helping brands drive smarter optimisation, stronger loyalty, and sustained growth. With clear, stage-specific recommendations for each funnel stage and the ability to track business impact of a brands' optimisations over time, this dashboard provides ease in proving out the value of your marketing actions as well as reducing time to impact. Using historical performance data, category benchmarks and predictive modelling, the ROC Dashboard: * Quantifies audience progression across the five funnel stages. * Identifies Active, At-Risk, and Churned consumers. * Calculates standardised health scores that benchmark performance against competitors. * Forecasts Return on Consumer, the projected 12-month sales value of shoppers already in a brand's funnel. * Surfaces stage-specific recommendations to convert drop-offs into loyal customers with direct activation capabilities coming soon. The Return on Consumer Dashboard will debut ahead of Amazon Ads unBoxed, where Flywheel will present alongside clients, including Fender and Liquid I.V. Flywheel believes that Return on Consumer (ROC) represents an important evolution in retail media measurement, complementing existing metrics by shifting focus from spend efficiency to building lasting consumer value. As retail media's next phase centres on accountability, the Return on Consumer Dashboard turns insights into a strategic growth lever, enabling brands to link their marketing dollars to a measurable and enduring consumer relationship.