Fora

Fora

Personalized travel planning and booking services

About Fora

Simplify's Rating
Why Fora is rated
B
Rated B on Competitive Edge
Rated C on Growth Potential
Rated A on Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

1,001-5,000

Company Stage

Series C

Total Funding

$58.5M

Headquarters

New York City, New York

Founded

2021

Overview

ForaTravel.com provides personalized travel planning services, focusing on creating hassle-free travel experiences for individuals and families. The company employs Fora Advisors, who are travel agents that work closely with clients to understand their specific vacation needs and manage all aspects of travel arrangements, including hotel bookings and honeymoon planning. What sets Fora apart from its competitors is the high level of personalized service and attention to detail, which is reflected in positive client testimonials. Fora Advisors benefit from comprehensive training and access to advanced technology, allowing them to effectively cater to diverse client needs. The company's goal is to ensure a seamless travel experience for its clients while generating revenue through trip sales, planning, and bookings.

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Simplify's Take

What believers are saying

  • Fora raised $60M to modernize the travel industry and empower travel entrepreneurs.
  • Fora surpassed $1 billion in sales, indicating strong market demand and growth potential.
  • AI-driven personalization in travel planning offers Fora opportunities to enhance client experiences.

What critics are saying

  • Increased competition from luxury services like The Hospitality Mentor may affect Fora's market share.
  • Funding for travel startups has decreased, potentially limiting Fora's future investment opportunities.
  • New distribution capability technology in travel booking may challenge Fora's competitive edge.

What makes Fora unique

  • Fora offers personalized travel planning through expert advisors, unlike traditional travel agencies.
  • Fora's business model includes commission handling, freeing advisors to focus on clients.
  • Fora provides advisors with training resources and technology, enhancing service quality.

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Funding

Total Funding

$58.5M

Below

Industry Average

Funded Over

3 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Below Average

Industry standards

$50M
$40M
Fora
$50M
Medium
$62M
SeatGeek
$100M
Oura

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

401(k) Retirement Plan

Commuter Benefits

Supplemental Life Insurance

Stock Options

ClassPass Memberships

Gym Membership

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

↓ -1%

1 year growth

↑ 2%

2 year growth

↑ 10%
PhocusWire
Apr 24th, 2025
Fora Travel raises $60M funding.

Fora Travel, a modern travel agency and a PhocusWire Hot 25 Travel Startup for 2023, has raised $60 million in its Series B and C rounds. The funding was led by Insight Partners and Thrive Capital, with participation from Forerunner Ventures and Heartcore Capital. Co-founder Evan Frank announced the investment will be used to modernize the travel industry and empower travel entrepreneurs globally. Fora has surpassed $1 billion in sales and aims to enhance the travel booking experience using AI.

Fortune
Apr 24th, 2025
Travel platform Fora closes $40 million Series C funding round

Travel platform Fora has raised a previously-unannounced $60 million from investors including Thrive.

One Stop Trending News
Apr 24th, 2025
Exclusive: Thrive-backed Fora has raised $60 million for a travel agent platform that can withstand a recession

Exclusive: thrive-backed Fora has raised $60 million for a travel agent platform that can withstand a recession.

PhocusWire
Apr 11th, 2025
Phocuswire'S Weekly Travel Tech News Briefs: Sita, Iata, Fora Travel, Directo And More...

Here's our roundup of the people, product and partner news from the global travel industry this week.SITASITA announced three partnerships this week. The company has signed an agreement with Matarat Holding to advance the digital transformation of airports across Saudi Arabia. The deal aims to implement scalable technologies to improve passenger experience and operational efficiency. SITA’s biometric solutions are already in use at major airports in Riyadh, Jeddah, Dammam and NEOM.The airline information technology (IT) specialist also partnered with NEC Corporation in an effort to accelerate adoption of digital identity technology in travel. NEC will join SITA’s Digital Travel Ecosystem, an open framework that enables secure, real-time identity verification without complex integrations. SITA and Airportr have also signed a five-year agreement to expand off-airport baggage handling services, in response to rising traveler demand for home or hotel bag pickup. Airportr’s delivery platform is set to integrate with SITA’s Flex and Bag Journey systems.EDreams Odigeo reaches 7.25M subscribersEDreams Odigeo has reached its goal of 7.25 million Prime subscribers nearly a year ahead of schedule, quadrupling its base since 2021, when the goal was set. â€ś7.25 million isn't just a figure; it's yet more proof of our capacity to execute on a long-term vision and deliver on our promises,” said Dana Dunne, CEO of eDreams Odigeo. He credited the platform’s growth to its scalable model and tech-driven approach

PYMNTS
Aug 7th, 2024
Instacart Expands Services, Partners With Uber Eats To Integrate Restaurant Orders

On Tuesday (Aug. 6), Instacart announced an expansion of its service portfolio as part of its strategy to solidify its position in the online grocery market. The company has forged a new partnership with Uber Eats, enabling customers to order both groceries and restaurant meals through the Instacart app. This integration aims to attract new users and boost order frequency, the company said as it released its earnings report. In addition, Instacart is broadening its retail collaborations with new partners such as Sally Beauty and The Home Depot, while also upgrading its Storefront technology to drive growth for these retailers. In her second-quarter letter to shareholders, CEO Fidji Simo noted Instacart is investing in an “ambitious portfolio of longer-term bets that are starting to show promise and have the ability to unlock new growth opportunities

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