F

Forbes

Global media company delivering business news

Overview

Forbes is a global media company that delivers news, analysis, and information on business, investing, technology, entrepreneurship, leadership, and lifestyle. It distributes content through print and digital channels to reach business professionals, investors, entrepreneurs, and affluent consumers who want reliable, in-depth insights. The product mix includes advertising on its website and magazine, premium paid subscriptions, sponsored content (BrandVoice), and live events like Forbes Live, creating revenue from ads, subscriptions, brand partnerships, and ticket sales. Forbes differentiates itself with a broad, multi-platform reach and a combination of traditional media, branded content, and live events focused on business and finance audiences. Its goal is to provide valuable information that helps its audience make informed decisions while growing its audience and revenue across media, sponsorships, and events.

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About Forbes

Simplify's Rating
Why Forbes is rated
C
Rated B on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsConsultingEntertainment

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

1917

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What believers are saying

  • The May 29, 2026 Daily Brief ranked among Forbes homepage’s top-five features.
  • ForbesPredict beta began February 2026, creating repeat visits and richer first-party data.
  • Forbes keeps shipping AI products, including the May 5, 2026 rebuilt Real-Time Billionaires database.

What critics are saying

  • Randall Lane’s August 2026 firing exposed governance failures and damaged brand trust.
  • Morgan Stanley suspended Forbes rankings participation after the Shook payment scandal on August 22, 2026.
  • Google traffic dependency and AI summaries commoditize Forbes’ contributor model by 2027.

What makes Forbes unique

  • ForbesPredict launched January 23, 2026, turning news into engagement-driven forecasting.
  • ForbesOne and Bertie power first-party data and AI products across Forbes.com.
  • Forbes’ rankings still command elite attention from wealth managers, founders, and advertisers.

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Funding

Total Funding

$600M

Above

Industry Average

Funded Over

2 Rounds

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Benefits

  • Hybrid Work Options
  • Remote Work Options

Growth & Insights and Company News

6 month growth

-13%

1 year growth

-12%

2 year growth

-12%
Yahoo Finance
Oct 22nd, 2026
Steve Forbes urges Fed to shrink balance sheet and lift dollar as import prices jump 8%

Steve Forbes, chairman and editor-in-chief of Forbes, says the Federal Reserve should "cut the printing presses and shrink the balance sheet and appreciate the dollar" to fight inflation. He made the case in an October 21 television interview with Larry Kudlow. Forbes cited third-quarter GDP growth of 3.5% alongside import prices up 8%. He argues a weak dollar, not weak policy, is pushing up prices, and that rate hikes cannot fix it. Retailers show the stakes. Target booked a $994 million tariff refund, lifting adjusted earnings per share to $4.11 against a $2.34 consensus. Walmart was eligible for about $2.9 billion in refunds and is putting much of it into price rollbacks. Apple expects foreign exchange to cut revenue growth, a drag a stronger dollar would deepen.

Yahoo Finance
Aug 13th, 2026
Forbes' top editor ousted after taking $6M 'gift' from magazine partner

Forbes has fired its chief content officer Randall Lane after he accepted approximately $6 million from one of the magazine's partners without disclosure, according to The New York Times. Lane acknowledged his error in a statement, saying he should have disclosed the gift and calling it "a serious error in judgement". He said he deeply regretted losing "the job and team I love". The payment reportedly came from RJ Shook, founder of Shook Research, a company Forbes partners with to publish wealth adviser rankings. Forbes' staff guidelines prohibit employees from personally benefiting from the firm's business dealings and require permission for outside business activities. Executive editor Kerry Lauerman is overseeing editorial operations whilst Forbes searches for a permanent replacement.

Yahoo Finance
Jun 11th, 2026
Washington's Shuo Wang worth $2B, ties Taylor Swift at #23 on Forbes richest self-made women list

Shuo Wang, co-founder and chief revenue officer of HR software company Deel, is Washington's sole representative on Forbes' list of America's richest self-made women. The 37-year-old, who lives in Medina, is tied for 23rd place alongside Taylor Swift with a net worth of approximately $2 billion. Wang co-founded Deel after studying mechanical engineering at MIT, where she met co-founder Alex Bouaziz. The company specialises in international hiring and recently surpassed $1 billion in annual recurring revenue, serving clients including Nike and Shopify across 100 countries. The Forbes list features 43 self-made women billionaires with a collective net worth exceeding $166 billion. Diane Hendricks tops the list with $21.7 billion, followed by Daniela Amodei at $15.5 billion.

Associated Press
May 4th, 2026
Philip Morris ranks 4th on Forbes' Net Zero Leaders list, targets 2040 emissions goal

Philip Morris International has been included in Forbes' 2026 Net Zero Leaders list, ranking first in the fast-moving consumer goods category and fourth overall. The list recognises US publicly listed companies best positioned to achieve net zero emissions by 2050 based on measurable performance. PMI remains committed to reaching net zero by 2040, a decade earlier than most companies. Forbes evaluated firms using data from Sustainalytics and Morningstar, assessing governance, risk management, strategy and decarbonisation metrics across Scopes 1, 2 and 3. Recent milestones include launching its Value Plan 2030+, publishing an updated Climate Transition Plan and continued progress towards science-based decarbonisation targets validated by the Science Based Targets initiative. PMI's smoke-free products accounted for 43% of its first-quarter 2026 total net revenues.

Yahoo Finance
Apr 28th, 2026
Eric Trump calls Forbes 'Chinese propaganda' after $500M American Bitcoin shareholder loss report

Eric Trump has accused Forbes of being "Chinese propaganda" after the magazine published an investigation claiming his company American Bitcoin has wiped out roughly $500 million in retail shareholder value since going public. Forbes alleged that American Bitcoin operates as an arbitrage vehicle selling inflated shares to buy BTC, with its market capitalisation crashing 92% from a $13.2 billion peak to about $1.24 billion. The publication also claimed the company's all-in cost per Bitcoin is near $90,000, well above the $57,000 figure Trump cites. Trump defended the venture by highlighting Q4 revenue of $78.3 million and a treasury holding over 7,000 Bitcoin, making it the 16th largest public Bitcoin holder. American Bitcoin went public via a Hut 8 merger in September, but shares have dropped over 90% since debut.

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