Forbes

Forbes

Global media company delivering business news

Overview

Forbes is a global media company that delivers news, analysis, and information on business, investing, technology, entrepreneurship, leadership, and lifestyle. It distributes content through print and digital channels to reach business professionals, investors, entrepreneurs, and affluent consumers who want reliable, in-depth insights. The product mix includes advertising on its website and magazine, premium paid subscriptions, sponsored content (BrandVoice), and live events like Forbes Live, creating revenue from ads, subscriptions, brand partnerships, and ticket sales. Forbes differentiates itself with a broad, multi-platform reach and a combination of traditional media, branded content, and live events focused on business and finance audiences. Its goal is to provide valuable information that helps its audience make informed decisions while growing its audience and revenue across media, sponsorships, and events.

Significant Headcount Growth

About Forbes

Simplify's Rating
Why Forbes is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Entertainment

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

New York City, New York

Founded

1917

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Simplify's Take

What believers are saying

  • Adelaide can improve discovery and retention for high-intent business readers.
  • ForbesPredict can deepen loyalty by rewarding informed participation, not passive browsing.
  • Licensed editions and events create diversified revenue beyond core advertising.

What critics are saying

  • Google Cloud dependence exposes Adelaide to pricing, access, and uptime shocks.
  • Contributor-published articles increase the odds of reputational damage from inaccurate content.
  • BrandVoice blurs editorial and advertising lines, risking reader distrust and regulator scrutiny.

What makes Forbes unique

  • Forbes combines flagship journalism with 44 licensed local editions across 77 countries.[4]
  • Its BrandVoice model lets advertisers publish sponsored stories beside editorial content.
  • ForbesPredict and Adelaide extend the brand into AI search and engagement products.

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Funding

Total Funding

$600M

Above

Industry Average

Funded Over

2 Rounds

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Spac Private Placement Funding Comparison
Coming Soon

Benefits

Hybrid Work Options

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

8%

1 year growth

8%

2 year growth

8%
Yahoo Finance
Jan 24th, 2026
Forbes launches ForbesPredict, a moneyless prediction platform to deepen audience engagement

Forbes has launched ForbesPredict, a moneyless prediction platform developed with Axiom, where users build profiles by logging predictions on real-world events without trading currency. The platform aims to deepen audience engagement as Forbes shifts away from traffic-based metrics towards loyalty and participation. Unlike mainstream prediction platforms such as Kalshi, ForbesPredict requires users to digest and interpret news coverage to make informed predictions, creating a record of correct and incorrect forecasts. "AI is fundamentally changing how people access information," said Nina Gould, Forbes' chief innovation officer. "Our response isn't to chase scale, but to deepen engagement." The platform will provide Forbes with insights into audience preferences whilst encouraging users to return and participate rather than simply consume headlines. Forbes maintains its readers seek information, not speculation.

Labiotech.eu
Jan 15th, 2025
Crispr: The Gene Editing Tool Changing The World (2025 Update)

Newsletter Signup - Under Article / In Page"*" indicates required fields CRISPR-Cas9 is one of the biggest discoveries of the 21st century. Since it was developed in 2012, this gene-editing tool has revolutionized biology research, making it easier to study disease and faster to discover drugs. The technology is also significantly impacting the development of crops, foods, and industrial fermentation processes.The one application that has made it famous is the modification of the human genome, which brings the promise of using CRISPR to cure diseases. Since 2012, a lot has happened and drug candidates have progressed so far that one has even reached approval. So while scientists keep venturing into tweaking our DNA, it is worth taking the time to fully understand what CRISPR is, and what the actual benefits and possibilities are.First of all, what is CRISPR-Cas9?CRISPR is short for ‘clustered regularly interspaced short palindromic repeats.’ The term refers to a series of repetitive patterns in the DNA of bacteria and archaea that were extensively researched by Spanish scientist Francis Mojica in the ‘90s. These patterns are the basis of a primitive immune system that bacteria use to ‘remember’ the DNA of viral invaders by incorporating the DNA sequence of the virus within the CRISPR patterns. The Cas9 protein is then able to recognize the DNA sequence stored within CRISPR patterns and cut any DNA molecules with a matching sequence.But it wasn’t until 2012 that Jennifer Doudna and Emmanuelle Charpentier took the discovery a step further and proposed that CRISPR-Cas9 could be used to cut any desired DNA sequence by just providing it with the right template

CXOToday
Nov 6th, 2023
Genrobotics Innovation Honored on Forbes' List of Top 200 Companies for DGEMS Summit 2023

Forbes has officially announced Genrobotic Innovations among the top 200 companies at DGEMS 2023, in partnership with D Globalist.

DesignRush
Oct 27th, 2023
Forbes Rolls Out Own AI Search Platform

Business news outlet Forbes just announced the launch of the "Adelaide" beta version, its first generative AI search engine powered by Google Cloud.

The Spokesman-Review
Oct 27th, 2023
100 years ago in Spokane: The disgraced ex-VA official's divorce was only the latest front-page story about him

Their recent divorce became national news after the scandal broke, mainly because, along with the bribery charges, Forbes was also accused of staging booze "orgies" and engaging in risqué behavior while still married to her.

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