OpenAI reportedly plans to release an autonomous computer-controlling agent called “Operator,” marking a significant advance in artificial intelligence (AI) systems that can independently browse the web and complete online transactions. This development signals a broader push by tech companies to create AI agents that can handle everything from product research to price comparisons and purchases. This could reshape how consumers interact with eCommerce platforms and raise questions about the future role of human sales representatives and customer service agents. “Models like Operator are going to enable more consumer agentic flows: booking your haircuts, booking a restaurant, etc., so I think as those trends collide, we’ll see more agent-to-agent and fully autonomous AI workflows,” Deon Nicholas, co-founder of Forethought, a generative AI for customer support platform, told PYMNTS. “This will free up humans to do more valuable interactions, and consumers can focus on more personalized decision-making, such as what products they’re interested in, what styles they like, or what cuisine they want, rather than the mundane stuff.”

Forethought, the leading generative AI for customer support automation, today announced that Bhusha Mehta has joined the company as Vice President of Customer Experience and Success.

Forethought, the leading generative AI for customer support, has been recognized in Gartner's 2023 Cool Vendor in Customer Service and Support Technology report.