Forethought stands out as a leader in the field of generative AI, providing customer service automation that significantly enhances the efficiency and productivity of support teams. Their product, SupportGPT™, uses Large Language Models (LLMs) fine-tuned on company-specific data to instantly enrich cases with sentiment and intent, prioritize and route based on urgency, and provide agents with relevant knowledge and suggested responses. This unique approach to customer service automation, which includes features like Autoflows for natural language CX automation, positions Forethought as a company that is not only driving efficiency and ROI for top support teams but also reshaping the landscape of customer support.