Forma.ai

Forma.ai

Platform for optimizing sales compensation strategies

About Forma.ai

Simplify's Rating
Why Forma.ai is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Enterprise Software

Financial Services

Company Size

51-200

Company Stage

Series B

Total Funding

$58M

Headquarters

Toronto, Canada

Founded

2016

Overview

Forma.ai provides a platform designed to help businesses improve their sales compensation strategies. The platform allows users to model different compensation plans in real-time, enabling them to test various ideas against historical data. This helps businesses understand the potential costs and benefits of new compensation strategies before implementing them. Forma.ai serves a diverse range of clients, from small startups to large corporations, including well-known companies like Autodesk. Unlike many competitors, Forma.ai focuses specifically on sales compensation optimization, making it a specialized tool for businesses looking to gain a competitive edge in their sales processes. The company's goal is to empower businesses to turn their sales compensation into a strategic advantage by providing them with the tools to make informed decisions.

Simplify Jobs

Simplify's Take

What believers are saying

  • Activity-based sales incentives are gaining traction, boosting Forma.ai's market relevance.
  • The $45M Series B funding supports product development and market expansion.
  • AI-driven solutions are increasingly accepted, benefiting Forma.ai's technology adoption.

What critics are saying

  • Integration challenges from SeaMonster acquisition may disrupt service delivery.
  • Shift to usage-based pricing models could pressure Forma.ai's revenue stability.
  • Increased competition from data automation platforms threatens Forma.ai's market position.

What makes Forma.ai unique

  • Forma.ai offers a unique collective data model-driven sales compensation solution.
  • The platform allows real-time modeling to optimize sales compensation strategies.
  • Forma.ai's acquisition of SeaMonster enhances its activity-based sales incentives capabilities.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$58M

Meets

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$45M
Forma.ai
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Parental Leave

Professional Development Budget

Company Equity

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 2%

2 year growth

↑ 0%
BetaKit
May 29th, 2024
A|I: The Ai Times – Openai’S “Whether You Like It Or Not” Philosophy

Plus: Shopify's Tobi LĂĽtke will help advise Meta's AI strategy

Newswire
May 23rd, 2024
Forma.ai Acquires SeaMonster to Create World's First Activity-Based Sales Incentives Solution

Forma.ai acquires SeaMonster to create world's first activity-based sales incentives solution.

BetaKit
May 23rd, 2024
Forma.Ai Acquires Fellow Toronto Sales Software Startup Seamonster

With SeaMonster, Forma.ai aims to help companies provide activity-based sales incentives

Technical.ly
May 16th, 2024
Ai Can Now Design Greener Cities, But Architects Still Have The Final Say

Imagine what Philly could look like if builders turned Vine Street Expressway into a giant park, bringing more fresh air and positive environmental impacts to the city. That might sound impossible, but AI is already coming up with ideas to make it happen. A group of faculty and students at Thomas Jefferson University’s Institute for Smart and Healthy Cities are experimenting with AI to design green infrastructure in Philadelphia just like that. The institute worked on a project this year developing ideas for “urban interventions” that mediate climate change using AI tools, Edgar Stach, director of the institute and architecture professor, told Technical.ly. “We tailored the design process based on your location and the need to improve environmental aspects in that location,” Stach said

PRWeb
Apr 19th, 2023
Cloud Ratings Initiates Research Coverage Of Sales Compensation Softwa

“Demos are a critical moment in the software buying journey for both buyers and vendors. As such, the software that powers demos deserves analyst research coverage,” commented Matt Harney, Founder of Cloud Ratings. .

Recently Posted Jobs

Sign up to get curated job recommendations

Forma.ai is Hiring for 7 Jobs on Simplify!

Find jobs on Simplify and start your career today

đź’ˇ
We update Forma.ai's jobs every few hours, so check again soon! Browse all jobs →