About

Forter provides a range of services designed to protect online businesses from fraud and abuse in the e-commerce sector. Its offerings include identity protection to prevent unauthorized access and fraudulent purchases, fraud management that allows businesses to make quick decisions on transactions to reduce chargebacks, and abuse prevention to stop unauthorized resellers and coupon abusers. Additionally, Forter focuses on payment optimization to enhance trust with banks and card networks, ensuring compliance with European regulations like the Payment Services Directive 2 (PSD2). The company also automates chargeback recovery to help businesses dispute and win claims. Unlike many competitors, Forter operates on a B2B model, charging businesses based on their size and transaction volume, which allows for tailored solutions that meet specific needs. The goal of Forter is to safeguard revenue for online retailers while enhancing the overall customer experience.

Simplify's Take

What believers are saying

• Forter's AI-driven solutions can significantly reduce chargeback rates and false declines, improving overall revenue for online retailers.
• The company's focus on evolving consumer behaviors and payment preferences, such as BNPL and digital wallets, positions it well to adapt to market changes.
• Partnerships with major platforms like AWS expand Forter's reach and credibility, potentially leading to increased client acquisition and retention.

What critics are saying

• The competitive landscape in fraud prevention is intense, with numerous players vying for market share, which could impact Forter's growth.
• Dependence on AI and machine learning models means that any inaccuracies or biases in the algorithms could lead to significant financial losses for clients.

What makes Forter unique

• Forter leverages AI and machine learning to optimize fraud detection and payment processes, setting it apart from traditional fraud prevention methods.
• The company's comprehensive suite of services, including identity protection, abuse prevention, and chargeback recovery, offers a holistic approach to e-commerce security.
• Forter's recent AWS Advanced Technology Partner status and listing in AWS Marketplace enhance its accessibility and integration capabilities for global enterprises.