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About Forter
Industries
Cybersecurity
Financial Services
Company Size
501-1,000
Company Stage
Series F
Total Funding
$528M
Headquarters
New York City, New York
Founded
2013
Overview
Forter provides a range of services designed to protect online businesses from fraud and abuse. Its offerings include identity protection to prevent unauthorized access and fraudulent purchases, fraud management that allows businesses to make quick decisions to stop fraudsters, and abuse prevention to identify unauthorized resellers and coupon abusers. Additionally, Forter focuses on payment optimization to enhance trust with banks and improve transaction conversion rates while ensuring compliance with European regulations. The company also automates chargeback recovery to help businesses dispute and win claims. Unlike many competitors, Forter operates on a B2B model, charging businesses based on their size and transaction volume, and aims to enhance revenue protection and customer experience for online retailers.
Simplify's Take
What believers are saying
- Forter's Predictive Payment Routing could enhance transaction success rates and customer satisfaction.
- Partnership with Chewy highlights Forter's integration capabilities with major e-commerce platforms.
- Integration with Salesforce Commerce Cloud offers enhanced fraud prevention for enterprise retailers.
What critics are saying
- GenAI-driven traffic increase may lead to new forms of undetected fraud.
- Predictive Payment Routing may face challenges in accurately predicting and routing payments.
- Growing consumer sentiment on return policy abuse could pressure Forter's abuse prevention solutions.
What makes Forter unique
- Forter offers real-time, automated fraud prevention for online merchants.
- The company provides a consumer-centric approach, enhancing customer experience and business growth.
- Forter's services include identity protection, fraud management, and payment optimization.
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Funding
Total Funding
$528M
Above
Industry Average
Funded Over
6 Rounds
Bessemer Venture Partners
Tiger Global
New Enterprise AssociatesBenefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Home Office Stipend
Unlimited Paid Time Off
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↓ -2%As consumers become savvier and more careful with dollars amid economic shifts,retailers must strike a balance to combat policy abuseNEW YORK, April 24, 2025 /PRNewswire/ -- Forter , the Trust Platform for digital commerce, today published its report Flexible Policies, Risky Business , which explores consumer sentiment around online shopping and return habits amid growing economic pressure. The report, based on a survey of over 4,000 respondents across the U.S. and the U.K. conducted online by The Harris Poll, found that 68% of U.S. and U.K. consumers believe retailers make it easy to abuse flexible return policies
Today, Forter is expanding these capabilities with the beta launch of Predictive Payment Routing.
Forter, the Trust Platform for digital commerce, announced the appointments of Jim Lejeal as chief financial officer and Cyndy Lobb as chief product officer.
Thanks to the Forter IMPACT Fund, I had the incredible opportunity to attend the 2025 Merchant Risk Council (MRC) conference in Las Vegas - the go-to event for eCommerce payments and fraud professionals.
A growing number of consumers are finding their way to U.S. retail websites by clicking on links in generative artificial intelligence (GenAI) chat interfaces, Adobe Analytics said Monday (March 17). “While generative AI traffic remains modest compared to other channels, such as paid search or email, its growth has been notable — doubling every two months since September 2024,” Vivek Pandya, manager of Adobe Digital Insights, wrote in a Monday blog post. Between July 2024 and February, retail sites saw a 1,200% increase in traffic from GenAI sources; travel, leisure and hospitality sites saw a 1,700% increase; and banking sites saw a 1,200% increase, according to the post
Forter is Hiring for 18 Jobs on Simplify!
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About Forter
Industries
Cybersecurity
Financial Services
Company Size
501-1,000
Company Stage
Series F
Total Funding
$528M
Headquarters
New York City, New York
Founded
2013
Forter is Hiring for 18 Jobs on Simplify!
Find jobs on Simplify and start your career today