Forter helps merchants secure revenue from the rise of AI shopping agents. Search. Ahead of peak season, merchants can now identify trusted AI agents and enable secure, headless checkout with a single no-code integration Forter, the Trust Intelligence platform for the future of commerce, introduced new capabilities designed to give commerce leaders the visibility, trust and control to securely embrace this rapidly emerging revenue channel. Forter's Agentic Commerce Engine enables merchants to verify agentic shoppers and provides the infrastructure to manage their end-to-end experience. Agentic orders across Forter's network have increased more than fourfold since August, while automated fraud has doubled in the last two months. Consumers are rapidly adopting AI personal assistants like Muse, Instinct and Grok Bot to search, compare and buy on their behalf. Bad actors are attempting to blend in to this traffic by using malicious agents or taking over legitimate ones to scale fraud and abuse. The ability to distinguish a trusted agent from a fraudulent one has never been more important. "Every merchant is now effectively opted in to agentic commerce, whether or not they've prepared for it," said Eran Vanounou, chief technology and product officer, Forter. "The choice merchants have isn't whether agentic traffic engages with their site this holiday season; it's whether they are equipped to control, optimize and drive revenue from it." Now available, Forter's Agentic Commerce Engine is the first complete solution for this channel combining trust intelligence with flexible infrastructure. The capabilities include: * Fraud Management for Agentic Commerce identifies and decisions scraper- and agent-driven traffic in real time, distinguishing legitimate AI assistants from fraud and abuse bots. The capability is an extension of Forter's core Fraud Management offering and is now available for all customers. * Agentic Orchestration enables headless checkout via agentic protocols so that merchants can optimize how agents purchase and set the conditions for each transaction. Through a single, no-code Forter integration, merchants can manage the full checkout experience for AI agents. * AI Activity Dashboard shows merchants which AI agents are transacting on their site, so they can make informed decisions instead of guessing or blanket-blocking traffic that could represent new revenue. Merchants can analyze their transactions in the portal or with Forter Prism. Unlike the invite-only agentic pilots launched earlier this year, the new AI assistants can default to scraping a merchant's site when there isn't a headless checkout flow optimized for agents. Screen scraping is significantly slower, more costly and error-prone, negatively impacting the customer experience. In a controlled experiment, Forter found headless protocols were roughly 10 times faster and 5 times more token-efficient, and overall more likely to succeed, than scraping. Forter's Agentic Commerce Engine allows merchants to provide a superior customer buying experience by enabling headless checkout with a single integration. "There's a greater sense of urgency for agentic readiness as we head into peak season. Agentic traffic has had a meteoric rise over the last month and we expect that trend to continue," said Adam Davies, Director of AI, Forter. "We're giving merchants the intelligence and infrastructure to know which agentic transactions can be trusted and to control the end-to-end agentic shopping journey." Fraud Management for Agentic is now live for existing Forter customers. Agentic Orchestration is available now for interested Forter customers. For more information, visit https://www.forter.com/agentic-commerce.

Forter named launch partner for Salesforce ai-first storefront. Search. Merchants can now safeguard revenue and lifetime value across more of Salesforce commerce offerings with embedded trust intelligence from Forter Forter, the Trust Intelligence Platform for the future of commerce, announced it is giving Salesforce merchants more ways to protect revenue and customer trust across commerce, service and loyalty programs. As shoppers increasingly arrive through AI agents, the expanded collaboration extends Forter's built-in trust intelligence from the first order, through the long-term relationship that follows. Forter is now a launch partner for Salesforce Commerce's new Storefront Next offering. Brands adopting Storefront Next now benefit from Forter's fraud prevention, abuse protection and payment optimization across every path to purchase the platform supports, including its Shopper Agent and Commerce Cloud Client experiences. Built on a global identity network, Forter helps brands recognize trusted shoppers, from their first interaction, approving more orders while stopping fraud and chargebacks before they happen. "Storefront Next is built to give brands a faster, more flexible way to run their commerce experience. Having a launch partner like Forter means brands can bring strong trust intelligence into that experience from day one, without extra work on their end," said Sam Biswas, Chief Customer Officer, Salesforce Commerce Cloud. Forter is also teaming up with Salesforce to protect loyalty programs, as loyalty fraud continues to increase globally. The expanded collaboration combines Forter's Account Protection with Salesforce Loyalty Management, enabling brands to block bad actors, account takeovers, and policy abuse. The Loyalty Solution Integration helps brands safeguard the customer relationships and lifetime value these programs are designed to create. "As Storefront Next brings agentic commerce to more of our shared customers, brands need trust decisions that keep pace with how shoppers and now AI agents actually shop. Extending our protection from the storefront to Salesforce Loyalty Management means trust travels with every interaction, so brands can grow with confidence no matter how a shopper arrives," said Liron Damri, co-founder and president, Forter. The expansion follows Forter being named Salesforce's 2027 Partner of the Year for Transform & Scale, recognizing the company's commitment to innovation and customer impact. For strategic B2B insights and industry intelligence, follow Marketing News Add us as a preferred source on Google

Forter has become a launch partner for Salesforce's new Storefront Next platform and extended its fraud protection to Salesforce Loyalty Management. The collaboration embeds Forter's trust intelligence across Salesforce commerce offerings, including AI-driven shopping experiences through Shopper Agent and Commerce Cloud Client. The integration helps merchants prevent fraud, chargebacks and account takeovers whilst approving legitimate orders. Built on a global identity network, Forter's system recognises trusted shoppers from their first interaction. The expanded partnership addresses rising loyalty fraud by combining Forter's Account Protection with Salesforce Loyalty Management to block bad actors and policy abuse. Forter was previously named Salesforce's 2027 Partner of the Year for Transform & Scale. The company serves nearly 1 million businesses, including Nordstrom, Instacart and Priceline.