About

Forward Financing offers fast and flexible funding solutions for small businesses in the United States, focusing on those who may not qualify for traditional bank loans. Their main product is a merchant cash advance, which provides businesses with a lump sum of cash in exchange for a percentage of future sales, allowing for quick access to capital. Unlike many competitors, Forward Financing emphasizes ethical standards and compliance, ensuring a reliable service for clients. The company's goal is to support small businesses by providing accessible financing options to help them manage cash flow and grow.

Simplify's Take

What believers are saying

• Increased demand for alternative lending boosts Forward Financing's market potential.
• AI and machine learning enhance Forward Financing's risk assessment and underwriting processes.
• Digital-first financial services trend aligns with Forward Financing's online application model.

What critics are saying

• New fintech startups in Boston may challenge Forward Financing's market share.
• CEO Jason Mullins' strategic shifts could disrupt operations or alienate clients.
• Expansion of $450 million credit facility may increase financial risk if not managed well.

What makes Forward Financing unique

• Forward Financing offers fast, flexible funding with approvals within minutes.
• The company has provided over $1.9 billion to 45,000 small businesses since 2012.
• Forward Financing is A+ rated by the Better Business Bureau and has a 4.9-star Trustpilot rating.

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