Overview
FourKites provides a data-driven platform for real-time supply chain visibility and predictive analytics for large-scale networks. It collects data from millions of global shipments daily and uses patented AI to turn that data into actionable insights, connecting every point from first to final mile so teams share a single source of truth; Fin AI offers a natural language interface to identify optimization opportunities. The company differentiates itself by combining the largest real-time supply chain network, enterprise-scale data, purpose-built applications, and patented AI to address risk, responsiveness, and optimization. Its goal is to help brands mitigate risks, improve responsiveness, and optimize their supply chains through end-to-end visibility and actionable intelligence.
Work here?Claim your company
About FourKites
Industries
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$211.6M
Headquarters
Chicago, IL
Founded
2014
Get referred to FourKites
See people who can refer or advise you
Simplify's take
What believers are saying
- On November 2, 2026, Store Marketing Intelligence targets CPG display waste without store hardware.
- May 2026 Booking Connect for Ocean automates carrier selection, booking, docs, and exceptions.
- September 2026 Nucleus upgrade from Accelerator signals buyer adoption and product momentum.
What critics are saying
- project44, Descartes MacroPoint, and SAP IBP compress FourKites' pricing power in 2026.
- The 2026 AI pivot depends on enterprise trust; one bad automation incident stalls renewals.
- If ocean booking and display workflows commoditize, FourKites becomes a replaceable integration layer.
What makes FourKites unique
- FourKites spans shipment, inventory, ocean booking, and store execution inside one control tower.
- Nucleus Research named FourKites a 2026 Leader after 13.8 million automated actions.
- Outcome-as-a-Service ties pricing to OTIF, not dashboards, and promises one billion work-hours.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
$211.6M
Above
Industry Average
Funded Over
7 Rounds
Benefits
- Medical, dental, & vision
- PTO
- 401k with company match
- Annual wellness stipend
- Ongoing learning & development opportunities
Growth & Insights and Company News
6 month growth
0%1 year growth
0%2 year growth
0%FourKites, an AI-powered supply chain platform, has launched Store Marketing Intelligence with Chorus. The service tracks promotional displays from manufacturing to the store floor, with no store involvement required. When a display goes off route or stalls in a back room, the service opens a recovery task and works to resolve it while the promotion is still running. It needs no in-store hardware or complex integrations. The service targets a costly blind spot. A study of about 15,000 displays across roughly 5,000 stores at one retail chain found that 29% never reached the sales floor, and those that did spent only 62% of the campaign there. It is available to consumer goods, food and beverage, and retail brands across North America, Europe, and beyond.
FourKites and Chorus launch Store Marketing Intelligence for consumer brands. A new service equips CPG, food and beverage, and retail brands with seamless, end-to-end visibility of in-store promotional displays - from manufacturing to the store. With zero store involvement required, the solution proactively rescues displays to recover revenue that would otherwise be lost. FourKites, the AI-powered supply chain platform, today announced Store Marketing Intelligence, a service built in partnership with Chorus. This new offering is part of a suite of services launched by the partnership between the two companies, which bring a range of solutions to the multibillion-dollar inventory management industry. The new Store Marketing Intelligence solution provides item-level intelligence that delivers end-to-end visibility without any retailer or store involvement. FourKites' Store Marketing Intelligence closes one of the most expensive blind spots in consumer goods: the gap between manufactured promotional displays and those that actually reach the sales floor. Trade and shopper marketing is one of the largest costs on a consumer brand's budget, and the promotional display is its most visible expression. Yet once a display leaves manufacturing, most brands lose sight of it. According to research published in INFORMS' Manufacturing & Service Operations Management, a study tracking approximately 15,000 displays across about 5,000 stores at a single retail chain found that 29% never reached the sales floor. Those that did spent only 62% of the campaign there. Without ongoing visibility, brands rely on costly manual field audits to verify in-store display presence, if they learn it at all. Store Marketing Intelligence follows every display across the distribution network and into the store, putting visibility to work at every step. When a display drifts off its route or stalls in a back room, the service opens a recovery task and drives it to resolution, coordinating the reroute or the floor-set while there is still revenue to protect. It shifts the model from post-campaign compliance reporting to active, real-time intervention. "Chorus foundational Machine Learning algorithms provides actionable insights using item-level location and condition data across the supply chain, closing visibility gaps throughout each display's journey. That data feeds into FourKites' platform, extending its network intelligence all the way to the store floor," said Suresh Vishnubhatla, CEO, Chorus. Deployment without store involvement. The biggest initial advantage is speed to value. Store Marketing Intelligence requires no dedicated in-store hardware, no complex integrations, and no replacement of existing systems. Unlike competing approaches that require fixed hardware installed store by store, leading to long setup times and limited flexibility, this service stands up quickly and moves with the business. It seamlessly tracks displays across stores, regions, and campaigns. Store Marketing Intelligence also identifies the location of misdelivered displays, enabling recovery and minimizing potential losses. For a function that lives and dies by promotional calendars, speed to deploy and the flexibility to shift between stores are decisive. "For forty years, brands have paid for promotional execution they could not see," said Matt Elenjickal, founder and CEO of FourKites. "Store Marketing Intelligence ends that, and it does so without asking a single store to install anything. This is what Outcome-as-a-Service looks like in practice: not a report telling you what went wrong last quarter, but a service that gets the display into the store while the promotion is still running. It is the difference between measuring failure and preventing it." The service reflects FourKites' broader shift to Outcome-as-a-Service. Brands do not buy another dashboard to monitor; they invest in the outcome itself: displays in the store, execution confirmed, and the revenue that follows. This verified execution allows brands to eliminate expensive third-party merchandising costs, while pairing confirmed floor-sets with POS data to measure true campaign impact and drive higher product throughput on future promotions. The service runs around the clock on FourKites' platform, reading live network data and acting within plain-language operating procedures that the brand's own team controls, with human oversight wherever it matters. Chorus' AI-driven platform makes each display visible across its journey, extending FourKites' network intelligence all the way to the store floor. Store Marketing Intelligence is available to consumer goods, food and beverage, and retail brands across North America, Europe, and beyond. About FourKites FourKites, the leader in AI-driven supply chain transformation for global enterprises and pioneer of real-time visibility, turns supply chain data into automated action. FourKites Intelligent Control Tower(TM) breaks down enterprise silos by creating a real-time digital twin of orders, shipments, inventory and assets. This comprehensive view, combined with AI-powered digital workers, enables companies to prevent disruptions, automate routine tasks and optimize performance across their supply chain. FourKites processes over 3.2 million supply chain events daily - from purchase orders to final delivery - helping 1,600-plus global brands prevent disruptions, make faster decisions and move from reactive tracking to proactive supply chain orchestration. For more information, visit www.fourkites.ai About Chorus Chorus transforms the way organizations make, move and manage goods by orchestrating physical assets across settings and handoffs by sensing what is happening and automating the right response. Providing services in 21 countries, Chorus is enabling asset orchestration at an unprecedented scale across a wide range of industries including retail, foodservice, transportation and logistics healthcare, and manufacturing. Chorus is an independent company spun out of X (formerly Google[x]), Alphabet's Moonshot Factory. Learn more at www.chorusview.com Media Contacts FourKites, [email protected] Scott Coriell, Peak Public Affairs (Chorus), [email protected] Posted In:
BOSTON, MA – Thomas H. Lee Partners, L.P. (“THL”), a premier private equity firm, today announced that it has closed on a transaction to lead a $100 million investment round in FourKites, Inc. (“FourKites” or the “Company”), a market leading real-time supply chain visibility software platform. THL is joined by strategic investors Zebra Technologies, Volvo Group […]
tms selects FourKites to ensure seamless global delivery of high-demand consumer goods. FourKites' solution helps tms save time and money while creating a more reliable experience for customers and internal teams. AMSTERDAM-(BUSINESS WIRE)-FourKites(R) today announces that tms - the technology, marketing and sourcing partner to global brands - has deployed FourKites to track global ocean shipments and U.S. rail movements of high-demand consumer products. With FourKites' real-time network and a live digital twin of its shipments, tms is mitigating risk for a leading consumer brand, reducing manual work, and avoiding fines tied to late deliveries. As a result, tms has improved customer satisfaction and is able to better manage internal stakeholders. tms sources all design, manufacturing, production and transportation elements for an internationally renowned line of products and packaging for its customer. A top business goal for tms is to ensure its customer's products arrive on time and in full (OTIF) globally. FourKites ensures tms can give its customer highly accurate arrival times and locations for shipments while identifying disruptions before they become a problem. "FourKites has changed the way we work," says Oliver Exner, Director Global Trade Operations at tms. "Thanks to FourKites, we can instantly see and react to live information with one click about where shipments are and when they'll arrive at their destination." tms also uses FourKites' configurable dashboards to give regional teams visibility into the shipments relevant to their geographies, allowing each team to focus on the disruptions that affect their operations. "tms operates in one of the most demanding corners of global supply chain - delivering for brands whose customers notice every delay," said Kevin Kruekis, Managing Director of FourKites' German operations. "A live digital twin of tms's ocean and rail shipments gives their teams and their customer a single, trusted view of what's moving, where, and when it will arrive. That foundation is what will make predictive, AI-driven supply chain execution possible in the years ahead." "What set FourKites apart from other vendors was not just their understanding of our needs, but their clear vision for what comes next," continues Oliver. "The Intelligent Control Tower and Digital Workforce capabilities showcase how visibility data can drive automated action. As we deepen our partnership, we're interested in how AI could transform our supply chain operations beyond basic visibility." About FourKites FourKites, the leader in AI-driven supply chain transformation for global enterprises and pioneer of real-time visibility, turns supply chain data into automated action. FourKites Intelligent Control Tower(R) breaks down enterprise silos by creating a real-time digital twin of orders, shipments, inventory and assets. This comprehensive view, combined with AI-powered digital workers, enables companies to prevent disruptions, automate routine tasks and optimize performance across their supply chain. FourKites processes over 3.2 million supply chain events daily - from purchase orders to final delivery - helping 1,600-plus global brands prevent disruptions, make faster decisions and move from reactive tracking to proactive supply chain orchestration. For more information, visit www.fourkites.com. tms unites technology, marketing, and sourcing to drive transformational change for the world's leading brands. Headquartered in Chicago, with 13 offices worldwide, Business Wire, Inc. offer an impressive range of solutions - from inspiration and innovation to category management and delivery. Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, Business Wire, Inc. engage with over 110 million customers every single day. More News From FourKites ORLANDO, Fla.-( BUSINESS WIRE )-FourKites' enhanced Inventory Twin flags stockout risks and recommends corrective transfers; Booking Connect then autonomously executes the freight... ORLANDO, Fla.-( BUSINESS WIRE )-FourKites launches Booking Connect for Ocean, a fully agentic platform automating carrier selection, booking, and docs with zero manual intervention... LAS VEGAS-( BUSINESS WIRE )-FourKites launches Loft, an AI platform with Sophie, an AI developer agent that turns SOPs into automated workflows across enterprise systems... FourKites. Release Versions
tms selects FourKites to ensure seamless global delivery of high-demand consumer goods. FourKites' solution helps tms save time and money while creating a more reliable experience for customers and internal teams. AMSTERDAM-(BUSINESS WIRE)-FourKites(R) today announces that tms - the technology, marketing and sourcing partner to global brands - has deployed FourKites to track global ocean shipments and U.S. rail movements of high-demand consumer products. With FourKites' real-time network and a live digital twin of its shipments, tms is mitigating risk for a leading consumer brand, reducing manual work, and avoiding fines tied to late deliveries. As a result, tms has improved customer satisfaction and is able to better manage internal stakeholders. tms sources all design, manufacturing, production and transportation elements for an internationally renowned line of products and packaging for its customer. A top business goal for tms is to ensure its customer's products arrive on time and in full (OTIF) globally. FourKites ensures tms can give its customer highly accurate arrival times and locations for shipments while identifying disruptions before they become a problem. "FourKites has changed the way we work," says Oliver Exner, Director Global Trade Operations at tms. "Thanks to FourKites, we can instantly see and react to live information with one click about where shipments are and when they'll arrive at their destination." tms also uses FourKites' configurable dashboards to give regional teams visibility into the shipments relevant to their geographies, allowing each team to focus on the disruptions that affect their operations. "tms operates in one of the most demanding corners of global supply chain - delivering for brands whose customers notice every delay," said Kevin Kruekis, Managing Director of FourKites' German operations. "A live digital twin of tms's ocean and rail shipments gives their teams and their customer a single, trusted view of what's moving, where, and when it will arrive. That foundation is what will make predictive, AI-driven supply chain execution possible in the years ahead." "What set FourKites apart from other vendors was not just their understanding of our needs, but their clear vision for what comes next," continues Oliver. "The Intelligent Control Tower and Digital Workforce capabilities showcase how visibility data can drive automated action. As we deepen our partnership, we're interested in how AI could transform our supply chain operations beyond basic visibility." About FourKites FourKites, the leader in AI-driven supply chain transformation for global enterprises and pioneer of real-time visibility, turns supply chain data into automated action. FourKites Intelligent Control Tower(R) breaks down enterprise silos by creating a real-time digital twin of orders, shipments, inventory and assets. This comprehensive view, combined with AI-powered digital workers, enables companies to prevent disruptions, automate routine tasks and optimize performance across their supply chain. FourKites processes over 3.2 million supply chain events daily - from purchase orders to final delivery - helping 1,600-plus global brands prevent disruptions, make faster decisions and move from reactive tracking to proactive supply chain orchestration. For more information, visit www.fourkites.com. tms unites technology, marketing, and sourcing to drive transformational change for the world's leading brands. Headquartered in Chicago, with 13 offices worldwide, Business Wire, Inc. offer an impressive range of solutions - from inspiration and innovation to category management and delivery. Operating as a creative agency, a strategic consultancy, a sourcing business, and a technology provider, Business Wire, Inc. engage with over 110 million customers every single day. More News From FourKites ORLANDO, Fla.-( BUSINESS WIRE )-FourKites' enhanced Inventory Twin flags stockout risks and recommends corrective transfers; Booking Connect then autonomously executes the freight... ORLANDO, Fla.-( BUSINESS WIRE )-FourKites launches Booking Connect for Ocean, a fully agentic platform automating carrier selection, booking, and docs with zero manual intervention... LAS VEGAS-( BUSINESS WIRE )-FourKites launches Loft, an AI platform with Sophie, an AI developer agent that turns SOPs into automated workflows across enterprise systems... FourKites. Release Versions
FourKites is Hiring for 16 Jobs on Simplify!
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs
About FourKites
Industries
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$211.6M
Headquarters
Chicago, IL
Founded
2014
FourKites is Hiring for 16 Jobs on Simplify!
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs