Foursquare

Foursquare

Cloud-based location technology platform for businesses

About Foursquare

Simplify's Rating
Why Foursquare is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Data & Analytics

Consumer Software

Company Size

501-1,000

Company Stage

Series G

Total Funding

$383.6M

Headquarters

New York City, New York

Founded

2019

Overview

Foursquare provides a cloud-based location technology platform that helps users discover businesses and share their experiences. It connects digital interactions with physical locations, serving over 50 million users and a variety of clients, including restaurants and boutiques. Foursquare's main product offerings include targeted advertising through Foursquare Ads, which allows businesses to reach potential customers based on their location and behavior, making customer acquisition more cost-effective compared to traditional methods. Additionally, Foursquare offers enterprise solutions that help companies analyze location data to improve customer engagement and operational efficiency. The company differentiates itself by prioritizing data privacy and ethical data use, setting industry standards for how location data is collected and utilized. Foursquare's goal is to empower businesses to make informed decisions that enhance customer experiences and drive growth.

Simplify Jobs

Simplify's Take

What believers are saying

  • Winning the Kantar Supreme Ad Impact Award highlights effective advertising strategies.
  • Appointment of Wade Wegner could bring fresh leadership to geospatial technology initiatives.
  • Enhanced Geosummarizer ML model increases geospatial data processing accuracy.

What critics are saying

  • Emerging geospatial startups threaten Foursquare's market share with innovative solutions.
  • Privacy concerns may lead to stricter regulations affecting operations.
  • Economic downturns could reduce demand for targeted advertising services.

What makes Foursquare unique

  • Foursquare's Geosummarizer ML model boosts point of interest accuracy by 20%.
  • Store ID connects POI data to the real world, enhancing data utility.
  • Partnership with Taboola enhances customer engagement through native recommendations.

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Funding

Total Funding

$383.6M

Above

Industry Average

Funded Over

8 Rounds

Notable Investors:
Series G funding comparison data is currently unavailable. We're working to provide this information soon!
Series G Funding Comparison
Coming Soon

Benefits

Learning and development programs from individual contributors to managers

Individual, professional coaching for all full-time employees

Flexible time off - rest and recharge when you need it!

Comprehensive and competitive health, vision, dental, life insurance

401(k) with company match

Home office setup: you get all necessary hardware and internet reimbursement

Family planning programs via Carrot and Maven

Employee Resource Groups to help you stay connected

Growth & Insights and Company News

Headcount

6 month growth

-7%

1 year growth

-3%

2 year growth

3%
StopPress
Apr 1st, 2024
Four Square teams up with SIX60 to take tiny house on Grassroots tour

Four Square teams up with SIX60 to take tiny house on Grassroots tour.

StopPress
Feb 28th, 2024
Four Square takes out the Kantar Supreme Ad Impact Award for 2023

Four Square takes out the Kantar Supreme Ad Impact Award for 2023.

The Rum Barrel
Jan 3rd, 2024
2 thoughts on "Review: Foursquare 15 Year Old Private Cask Selection - Nickolls & Perks 225th Anniversary"

2 thoughts on "review: Foursquare 15 Year Old Private Cask Selection - Nickolls & Perks 225th Anniversary"

Barbados Happy Hours
Sep 25th, 2023
Foursquare is Rum Producer of the Year

Foursquare is Rum Producer of the Year.

Business Lend
Aug 2nd, 2023
Taboola partners with Foursquare to connect native

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a new partnership with Foursquare, a leading geospatial technology platform designed to help businesses make smarter decisions and create more engaging customer experiences.

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