Foursquare

Foursquare

Location data platform for targeted advertising

About Foursquare

Simplify's Rating
Why Foursquare is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

501-1,000

Company Stage

Series G

Total Funding

$435.4M

Headquarters

New York City, New York

Founded

2019

Overview

Foursquare operates a cloud-based location technology platform that helps businesses attract and engage customers by using location data from consumers. Its products include Foursquare Ads for location-based targeting and enterprise tools for analytics, customer engagement, and market insights. It differentiates itself by combining a large privacy-conscious data set with an integrated discovery, engagement, and analytics platform, and by emphasizing ethical data use. Its goal is to help businesses grow by connecting with customers through precise, privacy-respecting location data.

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Simplify's Take

What believers are saying

  • Raised $3.8M in April 2025 funding per SEC filing for development.
  • Acquired Placed from Snap with $150M funding, adding David Shims as president.
  • Launched Pinpoint ad solution after partnerships with Twitter, Pinterest, Microsoft.

What critics are saying

  • Google Maps API erodes enterprise share with free tools in 6-12 months.
  • Snapchat rebuilds Placed tech, fragments ad revenue in 12-18 months.
  • Meta Llama 3.1 synthetic data obsoletes Places dataset in 6-12 months.

What makes Foursquare unique

  • Foursquare Places dataset curates 120M POIs from 14B check-ins across 200 countries.
  • FSQ Spatial Product Family unifies data, compute, and visualization since Q4 2024.
  • Proprietary Places Engine powers Pro and Premium tiers with 2.4M monthly updates.

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Funding

Total Funding

$435.4M

Above

Industry Average

Funded Over

8 Rounds

Notable Investors:
Series G funding comparison data is currently unavailable. We're working to provide this information soon!
Series G Funding Comparison
Coming Soon

Benefits

Learning and development programs from individual contributors to managers

Individual, professional coaching for all full-time employees

Flexible time off - rest and recharge when you need it!

Comprehensive and competitive health, vision, dental, life insurance

401(k) with company match

Home office setup: you get all necessary hardware and internet reimbursement

Family planning programs via Carrot and Maven

Employee Resource Groups to help you stay connected

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-3%
Foursquare
Jul 29th, 2025
Introducing the FSQ Spatial Product Family

When Foursquare introduced the Foursquare Geospatial Intelligence Platform in Q4 2024, its vision was ambitious yet singular: create a unified platform that would democratize access to geospatial intelligence through integrated data, compute, and visualization capabilities.

AlleyWatch
Apr 29th, 2025
The AlleyWatch Startup Daily Funding Report: 4/29/2025

Foursquare, the location technology platform, has raised $3.8M in funding according to a recent SEC filing.

Built In Seattle
Apr 10th, 2025
Foursquare raises $150M, acquires Placed

Foursquare raised $150 million and acquired location platform Placed from Snap. Placed will now be known as Placed Powered by Foursquare, with founder David Shims joining Foursquare's executive board as president. The acquisition and funding will support Foursquare's R&D and expansion plans, focusing on developer tools, analytics, audiences, attribution, and consumers. The Raine Group led the funding round.

UTC MER
Apr 7th, 2025
Foursquare 3.0 for Android and iPhone Coming Tonight

Foursquare announced that Foursquare 3.0 - the latest version of its app (for Android and iPhone) will be available tonight.

Summit Storage Systems Ltd.
Apr 6th, 2025
Is Being A B2B Data Provider Foursquare's True Calling?

Foursquare has already partnered with Twitter, Pinterest, Microsoft, and Garmin on Places.

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