Foursquare

Foursquare

Cloud-based location technology platform for businesses

About Foursquare

Simplify's Rating
Why Foursquare is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Data & Analytics

Consumer Software

Company Size

501-1,000

Company Stage

Series G

Total Funding

$435.4M

Headquarters

New York City, New York

Founded

2019

Overview

Foursquare is a cloud-based location technology platform that helps users discover businesses and share experiences. It offers targeted advertising through Foursquare Ads, allowing businesses to reach potential customers based on their location and behavior. Additionally, Foursquare provides enterprise solutions that enable companies to utilize location data for customer engagement and operational optimization. The company prioritizes data privacy and aims to connect businesses with customers while respecting user privacy.

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Simplify's Take

What believers are saying

  • Rising demand for geospatial analytics boosts Foursquare's growth potential.
  • Integration of AI and machine learning enhances Foursquare's predictive analytics capabilities.
  • 5G technology enables more precise and real-time location tracking for Foursquare.

What critics are saying

  • Emerging geolocation platforms could dilute Foursquare's market share.
  • Privacy concerns and regulatory scrutiny may impact Foursquare's operations.
  • Integration challenges from the Placed acquisition could affect Foursquare's core operations.

What makes Foursquare unique

  • Foursquare leverages advanced location technology for targeted advertising and enterprise solutions.
  • The company emphasizes data privacy and ethical data use in its operations.
  • Foursquare's acquisition of Placed enhances its geolocation analytics capabilities.

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Funding

Total Funding

$435.4M

Above

Industry Average

Funded Over

8 Rounds

Notable Investors:
Series G funding comparison data is currently unavailable. We're working to provide this information soon!
Series G Funding Comparison
Coming Soon

Benefits

Learning and development programs from individual contributors to managers

Individual, professional coaching for all full-time employees

Flexible time off - rest and recharge when you need it!

Comprehensive and competitive health, vision, dental, life insurance

401(k) with company match

Home office setup: you get all necessary hardware and internet reimbursement

Family planning programs via Carrot and Maven

Employee Resource Groups to help you stay connected

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↓ -5%

2 year growth

↑ 2%
AlleyWatch
Apr 29th, 2025
The AlleyWatch Startup Daily Funding Report: 4/29/2025

Foursquare, the location technology platform, has raised $3.8M in funding according to a recent SEC filing.

Built In Seattle
Apr 10th, 2025
Foursquare raises $150M, acquires Placed

Foursquare raised $150 million and acquired location platform Placed from Snap. Placed will now be known as Placed Powered by Foursquare, with founder David Shims joining Foursquare's executive board as president. The acquisition and funding will support Foursquare's R&D and expansion plans, focusing on developer tools, analytics, audiences, attribution, and consumers. The Raine Group led the funding round.

UTC Manufacturing
Apr 7th, 2025
Foursquare 3.0 for Android and iPhone Coming Tonight

Foursquare announced that Foursquare 3.0 - the latest version of its app (for Android and iPhone) will be available tonight.

Summit Mesh
Apr 6th, 2025
Is Being A B2B Data Provider Foursquare's True Calling?

Foursquare has already partnered with Twitter, Pinterest, Microsoft, and Garmin on Places.

93acsgo8
Apr 4th, 2025
Is Being A B2B Data Provider Foursquare's True Calling?

Foursquare launched Pinpoint last month as a full-service ad solution powered by Foursquare's location data.

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