Foursquare provides a cloud-based location technology platform that helps businesses attract and engage customers by leveraging location data. It powers targeted advertising (Foursquare Ads) and enterprise tools for analytics, customer engagement, market analysis, and operational optimization based on where people are and how they behave. It differentiates itself with a large, privacy-conscious data set and a unified platform that combines discovery, engagement, and analytics with a focus on ethical data use. Its goal is to help businesses grow by connecting with customers through precise, privacy-respecting location data.
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Industries
Company Size
501-1,000
Company Stage
Series G
Total Funding
$435.4M
Headquarters
New York City, New York
Founded
2019
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Total Funding
$435.4M
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Funded Over
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Crowley infers Foursquare shareholders got no value from sale. Foursquare had raised more than $411 million and posted annual revenue above $100 million for several consecutive years. Published Oct 21, 2026, 9:39 PM EDT Foursquare co-founder and former CEO Dennis Crowley inferred that shareholders received no value from Infillion's September acquisition of the location-data company, though the purchase price was not disclosed. Crowley referred to an angel investor's post and inferred that holders of both preferred and common stock received no value. That conclusion was his inference, not a disclosed sale term. Foursquare had raised more than $411 million in funding. Crowley said the company performed well after shifting its focus to enterprise business, including several consecutive years with revenue above $100 million. Foursquare raised capital from a private equity firm in 2019. In 2021, it brought in as CEO the banker who led that financing. Crowley blamed the management transition for the outcome, saying leadership failed to preserve or create value. "I was heartbroken by this ending," Crowley wrote. He also apologized to roughly 1,600 former employees who had worked at Foursquare during its 17-year history. The company shut down its app in 2024. John Kim. John Kim reports on the digital-asset business for TokenPost. Send corrections or tips to [email protected].
Foursquare's zero payout exit: how $411M in funding vanished for equity holders. Tl;dr. * Foursquare co-founder Dennis Crowley confirmed that common equity holders, including founders and employees, received zero payout from the company's final acquisition after liquidation preferences were paid out. * Despite raising approximately $411 million across its 15-year history, years of down rounds, debt financing, and stacked investor preferences left nothing for common shareholders in the exit. * The saga serves as a cautionary tale for founders about over-raising, preference stacks, and the difference between valuation and actual exit value. A check-in that never cashed out. For a generation of early smartphone users, Foursquare was magic. Checking in, earning badges, becoming Mayor of your favorite coffee shop - co-founders Dennis Crowley and Naveen Selvadurai built one of the first breakout social apps of the mobile era. This week, Crowley confirmed the sobering end to that story: when Foursquare was sold in its final acquisition, equity holders got nothing. No founder payout. No employee stock windfall. Zero returns for common shareholders. In a candid public post, Crowley acknowledged what many former employees had long suspected - after debts were settled and preferred investors were paid, there was nothing left to distribute. The final sale that paid nothing to common stock. Foursquare's final chapter came after years of pivots from consumer social app to enterprise location data platform. The company merged with Factual in 2020 to form Foursquare Labs, positioning itself as a leader in location intelligence. But the business never reached profitability or a blockbuster IPO. Instead, it went through a series of recapitalizations, layoffs, and distressed sales, culminating in a 2024 acquisition by data firm Veritone that was widely reported at around $100 million in stock - a fraction of its former $600 million-plus valuation. Crowley confirmed this week that given the company's capital structure at the time of sale, that purchase price was entirely absorbed before it ever reached common stock. Where did $411 million go? According to Crunchbase and PitchBook data, Foursquare raised roughly $411 million across more than a dozen rounds from top-tier firms including Union Square Ventures, Andreessen Horowitz, Spark Capital, and Silver Lake. So how does $411 million in funding turn into a zero payout? The answer is liquidation preferences. Almost all venture funding is issued as preferred stock, meaning investors get paid first in an acquisition - often 1x their investment, plus accrued dividends, plus debt. When a company raises round after round without increasing its exit value, those preferences stack. By the late stages, Foursquare had reportedly taken on significant venture debt and structured financing to stay alive. In a $80-$100 million exit with over $300 million in liquidation preferences and debt ahead of common shareholders, the math is brutal: investors take a loss, and founders and employees take home zero. Sources close to the company say late-stage investors and lenders claimed the bulk of the acquisition proceeds, wiping out the entire common pool. How investor preferences wiped out everyone else. This is the part every founder needs to understand: valuation is not value. If you raise $100 million at a $500 million valuation with a 1x liquidation preference, and later sell for $150 million, investors take their $100 million back first. Common shareholders split only the remaining $50 million - before debt, fees, and later preferences. If you raise multiple times, take on debt, and sell for less than total capital raised - a classic downfall sale - common stock can easily go to zero, even if the headline acquisition price sounds large. That's exactly what happened to Foursquare. Former employees have shared that options once touted as life-changing were ultimately underwater and worthless. Even early common holders who stayed for over a decade saw no return. What went wrong: from pioneer to laggard. Foursquare's downfall wasn't a single mistake - it was death by a thousand pivots. First, it lost the consumer social war to Facebook, Instagram, and Twitter, which copied location features without needing a separate app. The 2014 split into Foursquare City Guide and Swarm confused users and stalled growth. Second, its pivot to B2B location data - powering geolocation for Uber, Twitter, Apple, and others - was technically strong but low-margin and hyper-competitive against Google and Factual itself. Third, it kept raising to stay alive rather than to accelerate hypergrowth, leading to a bloated preference stack and layoffs that gutted morale. By 2023-2024, the company had cut staff dramatically and was shopping for a buyer from a position of weakness. Lessons for founders from Foursquare's downfall. Crowley's confirmation has sparked a wave of reflection in startup circles, and the lessons are clear. Raise less, or raise for the right reasons. Every dollar raised with a preference is a dollar that must be returned before you see a cent. Over-raising at high valuations without a path to 10x that valuation traps founders. Understand your cap table math. Founders should model what they make in a $50 million, $100 million, and $500 million exit - not just an IPO dream scenario. Participating preferred, cumulative dividends, and debt can quietly make common stock worthless. Profitability is leverage. Foursquare survived 15 years but never controlled its destiny because it never controlled its burn. The companies that survive down markets are the ones that don't need to raise. For former Foursquare employees and fans, the zero payout exit is heartbreaking. The company defined an era of mobile innovation and built genuinely pioneering tech in check-ins, recommendations, and location intelligence. But as Crowley's admission shows, building an iconic product and building a valuable equity outcome are two very different things. AndroGuider Team Articles written by the AndroGuider team. Androguider try to make them thorough and informational while being easy to read.
Foursquare co-founder and former chief executive Dennis Crowley says equity holders saw no returns from the company's sale to advertising firm Infillion last month. The deal's value was not disclosed. In a blog post, Crowley said he inferred that neither preferred nor common stockholders got any value. He wrote that he was "heartbroken" and apologised to about 1,600 former employees over 17 years. Crowley said Foursquare did well after it turned to enterprise business, with consecutive years of revenue above $100 million. It raised capital from a private equity firm in 2019 and in 2021 named the banker who led that raise as chief executive. Crowley blamed that shift for the outcome, saying management could not preserve or create value. Foursquare had raised over $411 million, according to PitchBook, and shut down its app in 2024.
Foursquare was sold - founder: shareholders received $0. Advertising technology company Infillion has agreed to buy Foursquare, which is particularly known for location data and location intelligence analytics. The aim of the deal is to combine Foursquare's data based on real-time visits with Infillion's advertising platform and Catalina's purchase data. Founded in 2009, Foursquare became known in its time for sharing one's own location based on visits to various places. It was one of the best-known names of the mobile app boom. Interestingly, according to Foursquare founder Dennis Crowley, Foursquare's shareholders will receive $0 in the arrangement now being implemented, meaning that the entire purchase price of the arrangement, about which no information is available, goes to creditors. According to Infillion, thanks to the combination created by its corporate arrangement, advertisers can better measure than before whether advertising led, for example, to a store visit or a purchase made in a physical store. According to the company, Foursquare's network covers more than 100 million places in 200 countries. In addition, the service has accumulated around 16 billion user-confirmed check-ins, and Foursquare says its coverage extends to about 250 million American devices. Foursquare's technology is used, among other things, to analyze visit behavior, build target groups based on location data, and measure whether advertising increases visits to certain stores or places. Infillion previously also bought Catalina, which provides data related to purchasing behavior. Now Foursquare's location data is intended to be combined with Catalina's purchase data and Infillion's advertising delivery technology. This way, ad display, physical visit, and a possible purchase transaction are brought into the same whole. After the deal is completed, part of Foursquare's management team will move to work for Infillion. Infillion also intends to evaluate the future of Foursquare's current consumer applications Swarm and Superlocal. The company mentions open-source models, strategic partnerships, and other solutions deemed to best support the applications' user communities as possible options. So for now, it is not certain whether Swarm and Superlocal will continue in their current form after the deal. Read more on the topics From the Mobile Phone Forum. Error: Feed has an error or is not valid.
Infillion to acquire Foursquare, closing the loop between advertising and real-world results. With Foursquare, Infillion becomes the first independent platform to close the advertising loop on real-world outcomes - bringing together purchase signal, visit signal, and the execution engine to turn both into results. NEW YORK, NY, September 18, 2026 (Newswire.com) - Infillion has announced the acquisition of Foursquare, the leading location intelligence platform. The deal will bring Foursquare's real-world visitation data into the Infillion platform alongside Catalina's purchase intelligence, giving advertisers a privacy-safe way to measure whether advertising drove store visits and real-world purchases. Foursquare's footprint includes more than 100 million points of interest across 200 countries, 16 billion human-verified check-ins, and aggregated coverage of 250 million U.S. devices. It powers location measurement for hundreds of brands across verticals, serves all agency holding companies, and underpins place intelligence for major mobile apps and AI systems. "Marketers have been trying to prove that their advertising drives real-world outcomes for decades. Walled gardens and retailer apps can only measure what happens inside their own environments. Foursquare is one of the few places with the scaled data to measure what happens in the physical world. Combined with Catalina purchase intelligence, Infillion is now one of the few platforms to accurately connect advertising to outcomes at national scale. Better inputs mean better outputs," said Rob Emrich, Founder & Executive Chairman of Infillion. Foursquare's location technology helps marketers understand visitation patterns, reach consumers based on the types of places they visit, and measure whether advertising drove incremental store visits. Combined with Catalina's purchase data and Infillion's media technology, advertisers benefit from a single foundation for reaching the right audiences and measuring whether their advertising drove real-world results. "Foursquare joining Infillion adds significant new real-world outcome data - all inside a platform that can serve customers at scale," said Gary Little, CEO of Foursquare. Several members of Foursquare's leadership team will join Infillion after the transaction closes, expanding their Data Business Unit and bringing deep expertise in location intelligence, geospatial technology, and the products and partnerships that have made Foursquare an industry leader. Infillion will evaluate the future of Foursquare's consumer applications, Swarm and Superlocal, considering a range of paths including open-source models, strategic partnerships, and opportunities that best support their communities. About Infillion Infillion is the first fully composable advertising platform, built to reduce complexity, waste, and opacity in digital media. Formed by unifying category-defining technologies including MediaMath, TrueX, Gimbal, Drawbridge, and Catalina, Infillion connects demand, supply, data, and creative in a single platform with the transparency of the open web and the scale of walled gardens. Powered by deterministic purchase intelligence and agentic-ready infrastructure, Infillion supports managed service, self-service, and automated execution for media buyers, sellers, agencies, retailers, and enterprise clients. Headquartered in New York City, Infillion drives infinite outcomes from attention to action. Learn more at www.infillion.com. About Foursquare Foursquare is the industry's leading geospatial technology platform, designed to help businesses make smarter marketing decisions and create more engaging customer experiences. Powered by deep machine learning and a privacy-forward approach, its technology and solutions are redefining how organizations derive value from location intelligence. Foursquare is an industry leader in privacy advocacy, with active membership in the Network Advertising Initiative (NAI) and adherence to the self-regulatory principles of the Digital Advertising Alliance (DAA). Learn more at www.foursquare.com.
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Industries
Company Size
501-1,000
Company Stage
Series G
Total Funding
$435.4M
Headquarters
New York City, New York
Founded
2019
Find jobs on Simplify and start your career today
We update Foursquare's jobs every few hours, so check again soon!Browse all jobs