Overview

Fragile provides a hardware-as-a-service platform that helps merchants turn traditional hardware products into subscription-based offerings. It supplies the capital and infrastructure needed to launch and grow hardware subscriptions, including financing, asset management, and support services so brands can switch from one-time sales to ongoing, recurring revenue. The platform integrates financing, leasing, device lifecycle management, and embedded fintech to simplify setting up and scaling a hardware subscription model. What sets Fragile apart is its service-focused approach in hardware, aiming to support merchants through the entire subscription lifecycle while leveraging experienced leadership and investor backing in a stealth-mode environment. The company’s goal is to enable hardware-focused brands to convert sales into recurring revenue streams and grow their business with asset-light, scalable hardware programs that emphasize circular economy principles.