Overview

Fraza Group provides and services material handling equipment such as forklifts, aerial lifts, and utility vehicles to keep warehouses and industrial operations moving. Its approach combines equipment supply with ongoing maintenance and fleet services, and it adds fleet data analysis through the Vitan division to optimize performance. The company differentiates itself with an integrated, end-to-end offering and strategic acquisitions that expand its geographic footprint beyond Michigan. Its goal is to be a comprehensive service organization that helps customers manage everything that moves within their business, acting as a centralized, reliable partner for material handling needs.