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Overview
Frec offers a direct indexing platform that lets self-directed investors own the individual stocks in an index (like the S&P 500) instead of buying an ETF, enabling stock-level tax-loss harvesting. Its core service charges an annual advisory fee starting at 0.09% with a $20,000 minimum and is delivered through a self‑service, mobile app–driven platform. The company operates via two SEC-registered entities: an investment adviser and a FINRA-member broker-dealer, and it also provides zero-commission trading for stocks and ETFs. Additional features include a high-yield Frec Treasury option for cash, a portfolio line of credit secured by stock holdings, and partnerships such as with AngelList to offer money market funds, all aimed at making advanced investing strategies more accessible.
About Frec
Industries
Fintech
Financial Services
Company Size
11-50
Company Stage
Series A
Total Funding
$26.4M
Headquarters
San Francisco, California
Founded
2021
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Simplify's Take
What believers are saying
- Frec crossed $1 billion in customer assets by March 2026, showing rapid adoption.
- April 2026 product launches expanded S&P 500 Diversify and borrowing features.
- The company is actively hiring backend engineers, quant researchers, and quant developers.
What critics are saying
- Frec depends on tax alpha; ETF fee compression and clone products erase differentiation quickly.
- Long-short and leveraged portfolios increase margin, financing, and drawdown risk for retail users.
- If customer growth stalls after $1 billion assets, Frec loses venture-style employer appeal.
What makes Frec unique
- Frec offers retail direct indexing with daily tax-loss harvesting and self-serve onboarding.
- By April 2026, Frec added 22 classic indices and S&P 500 long-short strategies.
- Frec bundles direct indexing, Treasury cash, and portfolio lending in one platform.
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Funding
Total Funding
$26.4M
Above
Industry Average
Funded Over
2 Rounds
Greylock PartnersIndustry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Wellness Program
Mental Health Support
Unlimited Paid Time Off
Company Equity
Growth & Insights and Company News
6 month growth
↑ 3%1 year growth
↑ 0%2 year growth
↑ 3%A self-service investment platform, Frec announced the receipt of $26.4 million in funding that was led by Greylock Partners and participation from Social Leverage, Conversion Capital, and several notable angel investors.
Frec is Hiring for 7 Jobs on Simplify!
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About Frec
Industries
Fintech
Financial Services
Company Size
11-50
Company Stage
Series A
Total Funding
$26.4M
Headquarters
San Francisco, California
Founded
2021
Frec is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today