F

FreedomPay

Integrated payments platform for merchants

Overview

FreedomPay provides an integrated payments platform that helps businesses accept and optimize payments across in-store and online channels, aiming to boost revenue and improve customer satisfaction. It connects point-of-sale, online checkout, and cross-border processing with security features and fast settlement, and merchants are charged processing fees plus value-added services. The company differentiates itself with an end-to-end platform that serves diverse commerce channels and operates in high-volume environments, while engaging in industry thought leadership and social initiatives. Its goal is to advance the future of payments by delivering a seamless, secure checkout experience that stays ahead of changing consumer needs.

Work here?Claim your company

About FreedomPay

Simplify's Rating
Why FreedomPay is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareFintechCybersecurityFinancial Services

Company Size

501-1,000

Company Stage

Late Stage VC

Total Funding

$30.7M

Headquarters

Philadelphia, PA

Founded

2000

Get referred to FreedomPay

See people who can refer or advise you

Simplify Jobs

Simplify's take

What believers are saying

  • September 2026 Snowflake launch strengthens analytics upsell and deepens merchant data dependency.
  • 2026 partnerships with Proper Hospitality, Ordr, and AnyCard widen entry into hospitality, sports, and gift cards.
  • January 2026 Nuvei integration expands global enterprise reach and accelerates cross-border omnichannel deals.

What critics are saying

  • Nuvei and FreedomPay overlap directly; enterprise buyers can consolidate vendors by 2027.
  • Payment orchestration commoditizes fast; Stripe, Adyen, and Worldpay pressure pricing and integration value.
  • FreedomPay depends on giant merchants and venue operators; one stalled renewal hits volumes hard.

What makes FreedomPay unique

  • FreedomPay spans 80-plus countries and 1,500-plus integrations across POS, PMS, web, mobile.
  • Its PCI-validated P2PE foundation and hardware optionality reduce merchant lock-in and compliance friction.
  • Snowflake Marketplace listing gives merchants near real-time transaction intelligence inside existing analytics stacks.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$30.6M

Below

Industry Average

Funded Over

5 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Flexible Work Hours
  • Hybrid Work Options
  • Parental Leave

Growth & Insights and Company News

6 month growth

1%

1 year growth

3%

2 year growth

2%
Industry Dive
Oct 15th, 2026
AnyCard and FreedomPay help merchants build POS-agnostic gift card programs for connected commerce.

AnyCard and FreedomPay help merchants build POS-agnostic gift card programs for connected commerce. New integration lets merchants keep gift card programs consistent across locations and channels as POS, commerce, and payment technology evolves. Oct. 28, 2026 Press Contacts Brenda Gilpatrick for AnyCard Jennifer Tayebi for FreedomPay OAKVILLE, Canada - AnyCard, a Norell company, today announced an integration with FreedomPay, the world's leading omnichannel payment orchestrator and autonomous commerce platform, to help merchants build POS-agnostic gift card programs that can evolve alongside their payment, point-of-sale, and digital commerce environments. AnyCard provides gift card technology for businesses of every size. A POS-agnostic gift card program is designed to operate independently of a merchant's individual POS system. It gives merchants a path to maintain one consistent stored value program as they add channels, open locations, introduce new concepts, consolidate systems, or replace POS, payment, and digital commerce technology. Through the integration, AnyCard's Gift Card Platform connects with FreedomPay to support gift card capabilities across supported connected commerce experiences, including in-store transactions, e-commerce, kiosks, ordering, pickup, delivery, loyalty, mobile, and other supported channels. "Commerce modernization should not require merchants to rebuild a critical customer program," said Mo Chaar, Senior Vice President of AnyCard. "Gift cards often remain tied to a POS or payments decision that made sense years ago but no longer reflects how the merchant sells and serves customers. With FreedomPay, AnyCard gives merchants a POS-agnostic foundation that can keep stored value consistent as they add channels, change systems, and evolve the customer experience." A modernization challenge for connected merchants Merchants increasingly operate across more than one customer and commerce environment. Restaurants add digital ordering, drive-through, delivery, loyalty, and new locations. Hotels and resorts connect property management, restaurant, spa, booking, and guest payment systems. Retailers add e-commerce, mobile, store technology, fulfillment options, and new customer engagement capabilities. Venues serve guests across ticketing, food and beverage, retail, mobile, and self-service touchpoints. In many cases, the gift card program remains tied to the POS or processor selected years earlier. As merchants modernize that environment, stored value can become fragmented across systems, creating separate administration, inconsistent customer experiences, and more siloed reporting. The AnyCard-FreedomPay integration gives merchants a path to make gift cards a durable part of connected commerce rather than a capability constrained by a legacy technology decision. FreedomPay's global payment orchestration platform connects commerce, payments, security, data, and loyalty capabilities through a single integration. FreedomPay's platform supports more than 1,500 integrations across POS, PMS, kiosks, web, and mobile environments. "Merchants need technology that can adapt as their operations and customer expectations change," said Courtney Kelly, VP Global Business Development, FreedomPay. "By integrating AnyCard's Gift Card Platform, we are helping merchants bring gift cards into a more connected commerce environment - supporting the ways they sell and serve customers today while providing flexibility for what comes next." A durable stored-value layer AnyCard adds a dedicated gift card layer to the connected commerce foundation. Beyond issuing and redeeming cards, the platform helps merchants use gift card activity to support customer engagement, digital experiences, and distribution opportunities. Merchants can trigger email, SMS, or CRM journeys based on events such as first load, redemption, top-up, balance activity, or dormancy; enable customers to buy, manage, and redeem cards through branded digital experiences; and support digital wallet capabilities. AnyCard also provides analytics, multi-location reporting and settlement, and access to retail and B2B corporate distribution programs that can help merchants extend gift card reach beyond their owned channels. "The value of a gift card program should not disappear when a merchant changes the technology around it," Chaar said. "Gift cards are a durable customer engagement capability, not merely a payment method or a feature of one POS. We are building a flexible foundation that helps merchants preserve that relationship as their commerce environment evolves." Built for evolving commerce environments The integration is designed for merchants navigating change across their commerce environments - from multi-location restaurants and retailers adding digital channels to hospitality operators, venues, franchise systems, and larger organizations consolidating or replacing legacy technology. Whether the next change is a new POS, payment strategy, digital ordering environment, e-commerce platform, loyalty capability, self-service experience, or geographic expansion, merchants should be able to preserve one consistent gift card program across supported channels. AnyCard was recognized in The Globe and Mail's 2026 Canada's Top Growing Companies ranking, which ranks participating Canadian companies based on three-year revenue growth. About AnyCard AnyCard, a Norell company, is a Canadian gift card technology company helping merchants, businesses, and rewards providers across Canada and the United States create flexible programs for gifting, loyalty, incentives, engagement, and growth. Norell is an international group bringing together Lifestyle and Savvy across branded payments, gift cards, and rewards. Its solutions include the Gift Card Platform, Multi-Brand Gift Cards, Rewards API, and Group Rewards Program. Through leading-edge technology, customizable programs, and flexible distribution, AnyCard helps organizations launch, manage, and optimize gift card and reward initiatives tailored to their unique goals. Its solutions support businesses of all sizes-from merchants seeking greater control and visibility over their gift card programs to enterprise organizations recognizing and rewarding employees, customers, and other stakeholders. In 2026, AnyCard ranked No. 6 on The Globe and Mail's Canada's Top Growing Companies list and No. 2 in its Technology and Telecom category. Learn more at anycard.com. About FreedomPay FreedomPay is the global leader in Next Level Commerce(TM)- transforming the way businesses power payments and experiences across the world. More than a payment solution, FreedomPay is a world-class independent payment gateway engineered to simplify complexity, break down the barriers of legacy systems, and revolutionize every point of interaction - whether in-store, online, or mobile. Chosen by the leading brands across retail, hospitality, sports and entertainment, food service, healthcare and higher education, FreedomPay delivers technology strength, integration breadth, and deep expertise in global payments innovation. As one of the first solutions in North America validated by the PCI Security Standards Council for P2PE, FreedomPay sets the gold standard for payment security, trust, and performance. With a unified technology stack, lightning-fast APIs, and integrated solutions across payments, FreedomPay gives businesses total peace of mind plus the freedom to choose any hardware provider. Move faster, act smarter, and lead markets - not chase them.

TPG Inc.
Sep 18th, 2026
TPG Announces Partnership with FreedomPay | TPG

San Francisco and Fort Worth, Texas – October 9, 2018 – TPG,  a global alternative asset firm, today announced it has made an investment in  FreedomPay, a global leader in commerce technologies. Terms of the transaction  were not disclosed. “FreedomPay provides sophisticated technology that enables  the most complex organizations to efficiently manage their payments  infrastructure,” […]

Financial Post
Sep 9th, 2026
FreedomPay launches commerce intelligence offering on Snowflake Marketplace.

FreedomPay launches commerce intelligence offering on Snowflake Marketplace. GlobeNewswire Published Sep 09, 2026 FreedomPay's autonomous commerce platform delivers AI-ready reconciliation and analytics Philadelphia, Pennsylvania, Sept. 09, 2026 (GLOBE NEWSWIRE) - - FreedomPay, the world's leading omnichannel payment orchestrator and autonomous commerce platform, today announced the launch of FreedomPay's listing on Snowflake Marketplace. The listing enables FreedomPay merchants to access seamless commerce intelligence data directly through Snowflake Marketplace, expanding how merchants access, reconcile, and analyze their payment data across every channel of business. The new listing on Snowflake Marketplace provides secure, near real-time data availability for deeper analytics and faster action without disrupting existing commerce operations. FreedomPay merchants generate high-value commerce signals across in-store, online, mobile, kiosk, and emerging touchpoints. In the AI-native era, turning that signal into action requires data that is timely, trusted, and easy to work with across tools and teams. With this Marketplace listing, FreedomPay can deliver payment and transaction intelligence directly into a merchant's data ecosystem, supporting unified reconciliation, improved exception management, and more complete performance views across locations, brands, and channels including closeout, refunds, voids, loyalty, and dispute-related analytics. Top Stories Interested in more newsletters? Browse here. Key benefits include: * Near real-time visibility into FreedomPay transaction data to accelerate reconciliation and closeout across all channels. * Simplified data access that minimizes manual exports and batch processing, freeing teams to focus on analysis, not file handling. * Configurable refresh cadence and data delivery options to align with each merchant's reporting, BI, and advanced analytics strategy. * An AI-ready foundation for automation and advanced analytics by making governed transaction data accessible for modeling, forecasting, and intelligent exception handling. "FreedomPay was built to remove friction from commerce across payments, channels, and the data that powers smarter decisions," said Kevin Carson, SVP, Global Partnerships at FreedomPay. "As merchants embrace AI to move faster and operate with more precision, they need governed, high-fidelity transaction data that's available when and where they work. By extending our platform with Snowflake's Data Cloud, we're accelerating unified reconciliation and enabling a new generation of commerce intelligence - from intelligent exception handling to deeper, self-service analysis across the enterprise." FreedomPay will continue to invest in data accessibility and advanced analytics that help merchants operate with greater confidence and speed. Together, FreedomPay and Snowflake bring a best-in-class combination for the AI-native era: FreedomPay's autonomous commerce platform and transaction intelligence, augmented by Snowflake's secure, scalable Data Cloud. The result is a modern foundation for commerce intelligence, connecting transaction detail to operational workflows and enabling more proactive, insight-driven experiences for merchants worldwide. This advertisement has not loaded yet. This advertisement has not loaded yet, but your article continues below. "FreedomPay is creating a more connected way for merchants to work with their payment data," said Rodrigo Rocha, Vice President, Global ISV & Enterprise Technology Partnerships at Snowflake. "Snowflake is pleased to support this initiative with secure, scalable data sharing that helps customers analyze data faster and operate more efficiently." About FreedomPay FreedomPay is the global leader in Next Level Commerce(TM)- transforming the way businesses power payments and experiences across the world. More than a payment solution, FreedomPay is a world-class independent payment gateway engineered to simplify complexity, break down the barriers of legacy systems, and revolutionize every point of interaction - whether in-store, online, or mobile. Chosen by the leading brands across retail, hospitality, sports and entertainment, food service, healthcare and higher education, FreedomPay delivers technology strength, integration breadth, and deep expertise in global payments innovation. As one of the first solutions in North America validated by the PCI Security Standards Council for P2PE, FreedomPay sets the gold standard for payment security, trust, and performance. With a unified technology stack, lightning-fast APIs, and integrated solutions across payments, FreedomPay gives businesses total peace of mind plus the freedom to choose any hardware provider. Move faster, act smarter, and lead markets - not chase them. www.freedompay.com Jennifer Tayebi Burson for FreedomPay +1 734 395 0780 [email protected] Quick Picks

Biometric Update
Aug 6th, 2026
UNDP pushes blockchain from DPI pilots to deployment.

UNDP pushes blockchain from DPI pilots to deployment. New advisory group and government academy aim to turn blockchain pilots into production digital public infrastructure. UNDP is stepping up efforts to move blockchain from pilot projects to production digital public infrastructure (DPI), arguing that the remaining challenges are governance, interoperability and trust rather than the technology itself. The effort took shape during a series of meetings in Paris under the theme "Scaling Blockchain for Public Good," where policymakers, development organizations and industry representatives explored how to scale blockchain for digital public infrastructure, particularly decentralized identity. Last month, UNDP said pilots in Haiti, Syria, Kenya, Guatemala and The Gambia reduced blockchain-based digital payment distribution costs from about 10 percent to as little as 2 percent. The agency plans to integrate the technology into its country programs once the necessary governance frameworks are in place. The discussions, which took place under the theme "Scaling Blockchain for Public Good," resulted in the creation of the United Nations Development Program's (UNDP) Blockchain Advisory Group (BAG). The inaugural meeting was chaired by UNDP Associate Administrator Haoliang Xu. Participants agreed the debate is no longer whether blockchain belongs in DPI, but where it can deliver the greatest public value. Reflections during the Paris meeting also led to the launch of a Government Blockchain Academy, which will support countries in how they assess, adopt and use blockchain systems. The aspect of digital payments was particularly emphasized with many of the attendees underscoring the technology's role in driving financial inclusion, as it is estimated that 1.3 billion people in the world lack formal access to financial services such as bank accounts. Other issues addressed during the meeting included the need to build collaborative frameworks and partnerships to drive blockchain innovation. "The future of blockchain for development will depend not only on innovation, but on the institutions, partnerships, and public trust needed to apply it responsibly," the Alternative Finance Lab (AltFinLab) Lead for UNDP Europe and Central Asia, Robert Pasicko, said. Early deployments. Several implementation-ready projects were showcased during the meetings. UNDP The Gambia is working with FreedomPay Wallet to ensure transparent digital payments, while Plastiks is collaborating with UNDP offices in Armenia, India, El Salvador and Zambia to support climate circular economy efforts. Malawi has also developed a digital ID wallet based on blockchain which is currently being piloted. The initiative, which was recently featured in a Global Blockchain Business Council (GBBC) event, is supported by the UNDP and aims to provide Malawians with digital-first identity services. Mauritania has also unveiled its plan of speeding up the integration of blockchain into its digital transformation implementation. Capmad reports that this comes as part of the country's digital infrastructure modernization drive. The system will streamline digital payments. Article topics. Latest biometrics news. Aug 10, 2026, 5:11 pm EDT Digital wallet providers, digital identity and credential issuers, verifiers and government agencies can now use test suites developed by the... Aug 10, 2026, 5:05 pm EDT Three unquestionably popular views have emerged from the ongoing debate around biometric age assurance. The first, expressed by a majority... Aug 10, 2026, 3:05 pm EDT "The price of gas keeps on rising," says a song from UK indie band Bloc Party's classic 2005 album, Silent... Aug 10, 2026, 1:04 pm EDT The United Nations (U.N.) World Food Programme (WFP) is preparing to renew a five-year agreement with Palantir Technologies even though... Aug 10, 2026, 12:07 pm EDT Aug 10, 2026, 12:05 pm EDT Meta has fallen afoul of India, after the platform temporarily removed a video posted by Indian Prime Minister Narendra Modi...

Associated Press
Jul 1st, 2026
Cincinnati Reds raise $75K through FreedomPay's checkout donation program in half a season

FreedomPay's Gateway to Giving programme has generated over $75,000 in donations for the Cincinnati Reds Community Fund through the first half of the baseball season. The system allows fans to make optional charitable contributions during purchases at concession stands and retail locations across the ballpark. The programme integrates donation requests into existing payment flows, enabling quick contributions without disrupting the checkout experience. FreedomPay, a global commerce technology provider, positions Gateway to Giving as a scalable fundraising channel for sports teams, entertainment venues, retailers and restaurants. The Reds Community Fund uses baseball and softball to support youth education and community development programmes. FreedomPay says the results demonstrate how everyday transactions can generate meaningful funding for local communities across various industries.

Recently Posted Jobs

Sign up to get curated job recommendations

FreedomPay is Hiring for 28 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs