Freetrade

Freetrade

Commission-free stock and ETF trading platform

Overview

Freetrade is a digital platform that lets users buy and sell stocks and ETFs without commissions across the UK, US, and Europe. It operates on a freemium model with a Standard plan and a Plus plan, offering features like fractional US shares, automated orders, and deeper stock fundamentals, with a foreign exchange fee for USD and EUR trades. It stands out by offering simple pricing, broad market access, fractional shares, and ISA integration to help beginners start investing with low upfront costs. Its goal is to make investing affordable and accessible for a wide range of investors while supporting long-term wealth-building through diversified stock and ETF choices.

About Freetrade

Simplify's Rating
Why Freetrade is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

201-500

Company Stage

Acquired

Total Funding

$133.2M

Headquarters

London, United Kingdom

Founded

2016

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Simplify's Take

What believers are saying

  • Freetrade hit £4 billion AUA after removing ISA, SIPP, and fund fees.
  • The April 2026 Junior ISA launch expands family accounts before the 2026 tax year.
  • July 2026 product pages show active launches, not shutdown, under IG ownership.

What critics are saying

  • Jenny Zhao replaced Viktor Nebehaj in May 2026, signaling another integration reset.
  • IG can rationalize overlap and strip Freetrade’s brand autonomy after the 2025 acquisition.
  • Share lending and gilding yields compress margins if customers migrate to free accounts.

What makes Freetrade unique

  • IG Group owns Freetrade since 1 April 2025, giving distribution and capital depth.
  • Freetrade now offers free SIPPs, mutual funds, and gilts across all plans.
  • Its app targets long-term UK investors with commission-free, fractional, and lending features.

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Funding

Total Funding

$133.2M

Above

Industry Average

Funded Over

13 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Hybrid Work Options

Flexible Work Hours

Health Insurance

Pension

Private Health Insurance

Paid Sick Leave

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

2%

2 year growth

0%
COINS NEWS
Aug 3rd, 2026
Robinhood secures UK crypto license, but faces stiff competition.

Robinhood secures UK crypto license, but faces stiff competition. After a series of false starts that must have left British investors feeling somewhat jilted, Robinhood has finally secured the much-coveted FCA approval to offer crypto services in the country. Crypto market analysis This entry onto the official registry, finalised on July 31, marks a significant milestone for a company that has spent years hovering at the edge of the British market. During a London keynote address titled "The World is Flat", the firm teased the arrival of its digital asset services to an audience that has grown weary of waiting. The UK's crypto registry is a rather short list of some fifty companies that includes brokers eToro and Interactive Brokers. Robinhood Faces Strong Competition The journey to this point has been arduous. In 2020, Robinhood dramatically abandoned its initial British launch, leaving a 250,000-strong waitlist in the lurch to focus on its domestic troubles. A later attempt to acquire the crypto platform Ziglu in 2022 also collapsed, adding to the sense of a stalled crusade. It was only in 2023 that the firm made its formal debut, complete with a statue of its legendary namesake in London's financial district. Discover more Bitcoin trading platform Financial news subscription Crypto mining hardware It also tapped Jordan Sinclair, a former executive at Freetrade, to spearhead its operations in the UK. While the US powerhouse has the marketing muscle and low-fee positioning to immediately pressure local players on price, product and customer acquisition, its brand does not have household status in the UK, where it faces stiff competition from mainstays like Revolut. It also remains to be seen how much the product rollout asymmetry will hurt its efforts to capture market share. A Regulatory Olive Branch Robinhood's timely registration precedes a critical five-month window starting this September, during which firms must lodge their license applications with the FCA to comply with the impending 2027 framework. The new framework will introduce strict market integrity standards and tailored rules for stablecoins. In a notable pivot that suggests a newfound sensitivity to industry sentiment, the UK regulator has dramatically scaled back its proposed stablecoin mandates, slashing the anticipated capital buffer requirements from 2% to 1%. Digital Currencies The concession comes on the heels of persistent criticism from market participants, prompting David Geale, who oversees payments and digital finance at the FCA, to admit that the initial thresholds were perhaps overly punitive for the burgeoning sector. In addition to easing these financial constraints, the FCA has demonstrated further flexibility by relaxing its previously rigid positions on asset redemption windows and transparency requirements.

DriveWealth
Jul 22nd, 2026
DriveWealth named to CNBC World's Top FinTech Companies 2026 list.

DriveWealth named to CNBC World's Top FinTech Companies 2026 list. * July 22, 2026 * Press Releases Financial technology platform recognized for a third consecutive year, reflecting its continued global growth and innovation NEW YORK- July 22, 2026 - DriveWealth, a global B2B Brokerage-as-a-Service platform designed to make investing easier for partners and their customers, was recognized on the fourth edition of CNBC's "World's Top FinTech Companies 2026" list released today. The award is presented by CNBC and Statista Inc., the world-leading statistics portal and industry ranking provider, and recognizes DriveWealth for its global efforts to deliver innovative investing and financial services solutions to banks, brokerages, and fintechs, and their customers around the world. "Being named to CNBC's World's Top FinTech Companies list for a third consecutive year reflects DriveWealth's accelerated growth and continued commitment to power the future of global investing," said Naureen Hassan, CEO at DriveWealth. "This recognition comes at a pivotal moment, following our participation in DTCC's landmark tokenization initiative this month. It's proof that the newest capabilities in the market can be delivered with the same institutional rigor and platform stability our clients have counted on for years. We're proud to keep scaling innovation on behalf of our clients and the millions of investors they serve." The World's Top FinTech Companies list recognizes 250 companies across eight different market segments: Payments, Neobanking, Alternative Financing, Wealth Technology, Digital Assets, Enterprise Fintech, Insurtech, and Regtech. The segment-specific metrics were derived from publicly available data, including annual reports, company websites, and media monitoring across more than 2,000 companies. Over the past year, DriveWealth has significantly broadened its product suite with the addition of Alternative Asset Funds, Business Accounts for corporate entities, and an enhanced Fully Paid Securities Lending program, while bolstering consumer protection through excess SIPC insurance covering up to $50 million per account and excess FDIC insurance covering up to $1 million per customer. The company also expanded its global footprint, supporting an average of more than 6 million trades per day for its B2B partners worldwide and bringing U.S. equities investing to consumers in Mexico, Saudi Arabia and Turkey through new client relationships. DriveWealth clients Acorns, C6 Bank, Chipper Cash, Freetrade, Inter, Moneybox, MoneyLion, OnePay, Revolut, Step, and Uala were also recognized in CNBC's "World's Top FinTech Companies 2026" list. About DriveWealth DriveWealth is a global B2B financial technology platform. Its core business is providing Brokerage-as-a-Service, powering the investing and trading experiences for digital wallets, broker dealers, asset managers, and consumer brands. DriveWealth's APIs provide its partners with a modern, extensible and flexible toolkit to develop everything from traditional investment workflows to more innovative techniques like rounding up purchases into fractional share ownership. DriveWealth, LLC is a registered broker dealer, member of FINRA and SIPC. Visit legal.drivewealth.com for full disclosures. For more information, visit www.drivewealth.com. Discover more. * Jun 2026 * Press Releases * Apr 2026 * Press Releases * Mar 2026 * Press Releases Ready to get started? Connect with DriveWealth Holdings, Inc. and let's discuss how to empower your clients with modern, innovative products and solutions. Take control of your business using its Client dashboard to manage many of the "back office" investing functions.

Payments Cards & Mobile
Jul 1st, 2025
European fintech M&A surges in 2025 on wave of consolidation

IG Group acquired investment app Freetrade for £160 million, while Worldpay purchased fraud detection platform Ravelin.

FF News
Apr 3rd, 2025
IG Group Completes Freetrade Acquisition

IG Group Holdings plc has completed the acquisition of Freetrade as of 1 April 2025. The deal was initially announced on 16 January 2025. Breon Corcoran, CEO of IG, expressed enthusiasm about integrating Freetrade, while Viktor Nebehaj, CEO of Freetrade, highlighted the benefits of IG's resources in accelerating product rollout and growth strategy.

RJBCO Ltd.
Feb 19th, 2025
Freetrade launches Gilt investing in 9 UK Government bonds

Freetrade also launched UK Treasury bill investing, which are shorter-term investments, while gilts are longer-term investments.

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