Freetrade

Freetrade

Commission-free stock and ETF trading platform

Overview

Freetrade is a digital platform that lets users buy and sell stocks and ETFs without commissions across the UK, US, and Europe. It operates on a freemium model with a Standard plan and a Plus plan, offering features like fractional US shares, automated orders, and deeper stock fundamentals, with a foreign exchange fee for USD and EUR trades. It stands out by offering simple pricing, broad market access, fractional shares, and ISA integration to help beginners start investing with low upfront costs. Its goal is to make investing affordable and accessible for a wide range of investors while supporting long-term wealth-building through diversified stock and ETF choices.

About Freetrade

Simplify's Rating
Why Freetrade is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

Financial Services

Company Size

201-500

Company Stage

Acquired

Total Funding

$364.2M

Headquarters

London, United Kingdom

Founded

2016

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Simplify's Take

What believers are saying

  • IG Group acquisition completed April 1, 2025, provides £160 million resources.
  • Plus plan delivers 3.5% AER on £3,000 cash and 0.39% FX fees.
  • Pre-market trading and recurring orders now free for Basic users.

What critics are saying

  • IG integration fails, causing product delays and user churn to AJ Bell.
  • FCA tightens SFTR rules, suspending Sharegain lending in 6-18 months.
  • Hargreaves Lansdown matches zero commissions, eroding Freetrade margins.

What makes Freetrade unique

  • Freetrade provides commission-free access to 7,000+ stocks, ETFs, gilts, and Treasury bills.
  • Basic plan offers free ISA, SIPP, and 1% AER on £1,000 uninvested cash.
  • Share lending via Sharegain generates passive income for retail clients.

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Funding

Total Funding

$364.2M

Above

Industry Average

Funded Over

13 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Hybrid Work Options

Flexible Work Hours

Health Insurance

Pension

Private Health Insurance

Paid Sick Leave

Growth & Insights and Company News

Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Payments Cards & Mobile
Jul 1st, 2025
European fintech M&A surges in 2025 on wave of consolidation

IG Group acquired investment app Freetrade for £160 million, while Worldpay purchased fraud detection platform Ravelin.

FF News
Apr 3rd, 2025
IG Group Completes Freetrade Acquisition

IG Group Holdings plc has completed the acquisition of Freetrade as of 1 April 2025. The deal was initially announced on 16 January 2025. Breon Corcoran, CEO of IG, expressed enthusiasm about integrating Freetrade, while Viktor Nebehaj, CEO of Freetrade, highlighted the benefits of IG's resources in accelerating product rollout and growth strategy.

Good Money Guide
Feb 19th, 2025
Freetrade launches Gilt investing in 9 UK Government bonds

Freetrade also launched UK Treasury bill investing, which are shorter-term investments, while gilts are longer-term investments.

Investment International
Jan 17th, 2025
IG Group to buy investment platform for £160m

The deal is currently expected in mid-2025

Sharecast
Jan 16th, 2025
IG Group snaps up trading app Freetrade for £160m

IG Group said it was buying online trading platform Freetrade for £160m as it looked to expand its UK investment offering.

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