Freetrade

Freetrade

Commission-free stock and ETF trading platform

Overview

Freetrade is a digital platform that lets users buy and sell stocks and ETFs without commissions across the UK, US, and Europe. It operates on a freemium model with a Standard plan and a Plus plan, offering features like fractional US shares, automated orders, and deeper stock fundamentals, with a foreign exchange fee for USD and EUR trades. It stands out by offering simple pricing, broad market access, fractional shares, and ISA integration to help beginners start investing with low upfront costs. Its goal is to make investing affordable and accessible for a wide range of investors while supporting long-term wealth-building through diversified stock and ETF choices.

About Freetrade

Simplify's Rating
Why Freetrade is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Fintech

Financial Services

Company Size

201-500

Company Stage

Acquired

Total Funding

$133.2M

Headquarters

London, United Kingdom

Founded

2016

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Simplify's Take

What believers are saying

  • January 22, 2026 added SIPPs and mutual funds to all customers, expanding monetization.
  • September 2026 Treasury bills promise 3.46% YTM, attracting cash-rich UK savers.
  • IG completed Freetrade’s April 2025 acquisition, funding faster launches and broader market access.

What critics are saying

  • Jenny Zhao resigned in August 2026, leaving Freetrade without stable leadership again.
  • IG’s September 2026 layoffs target Freetrade inside IG Consumer, disrupting product execution.
  • IG’s July 2026 filing said Freetrade trading underperformed forecasts; prolonged weakness risks closure or integration shutdown.

What makes Freetrade unique

  • Freetrade offers commission-free UK investing with gilts, Treasury bills, mutual funds, and SIPPs.
  • IG Group’s April 2025 acquisition gives Freetrade deeper capital, compliance, and distribution reach.
  • Junior ISA launch on 1 April 2026 broadens Freetrade’s family investing footprint.

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Funding

Total Funding

$133.2M

Above

Industry Average

Funded Over

13 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Hybrid Work Options

Flexible Work Hours

Health Insurance

Pension

Private Health Insurance

Paid Sick Leave

Growth & Insights and Company News

Headcount

6 month growth

↑ 2%

1 year growth

↑ 2%

2 year growth

↑ 2%
Finance Magnates
Sep 17th, 2026
Freetrade CEO Jenny Zhao steps down after only three months.

Freetrade CEO Jenny Zhao steps down after only three months. Thursday, 17/09/2026 | 08:25 GMT-7 by Tareq Sikder * Zhao took over as CEO in May from co-founder Viktor Nebehaj. * It remains unclear who would succeed her in the top role. Jenny Zhao has left her position as Chief Executive Officer of Freetrade last month, only after three months in the role. She took up the role in late May, succeeding Freetrade co-founder Viktor Nebehaj. Her replacement in the top role at the neobroker remains unclear. "We can confirm that Jenny Zhao has decided to step down from her role as Chief Executive Officer of Freetrade," a Freetrade spokesperson told Finance Magnates. "We would like to thank Jenny for her contribution during her time with the business and wish her every success for the future. We will provide an update on our search for Jenny's replacement in due course." Zhao took over as FreeTrade CEO, following a period of leadership change at the company after its co-founder, Viktor Nebehaj, announced in February that he would step down as CEO. Zhao's career spans Farewill, Bulb. She joined Freetrade after a nine-month sabbatical and advisory period. Zhao had previously spent about three and a half years at Farewill, where she held several senior leadership positions, including Managing Director of Legal Services and Chief Operating Officer. She was also a board director at the company. Before joining Farewill, Zhao spent nearly five years at Bulb, where she held marketing and growth roles before becoming VP International. She earlier spent almost five years at Manning Gottlieb OMD, where she was a Client Director. Freetrade acquisition expanded IG's UK presence. IG Group agreed to acquire Freetrade for £160 million, with the transaction financed from its existing capital. Freetrade was set to retain its standalone operations following the acquisition. The deal also expanded IG Group's presence in the UK direct investment market and added to its trading and investment offering. Tareq is a financial writer with 15 years of experience covering global markets. His work spans technical analysis, forex broker reviews, and market sentiment, with a focus on topics relevant to retail traders. He joined Finance Magnates in 2023. At Finance Magnates, he serves as News Editor, covering retail forex and CFD brokers, cryptocurrency exchanges, fintech firms, and regulatory developments shaping the trading industry. He holds an Honours degree in Information Technology from Anfell College, London. Education: Honours degree Information Technology, Anfell College, London * 2477 Articles * 45 Followers

Fox Williams
Sep 1st, 2026
Fox Williams strengthens its market-leading financial services practice with new partner hire.

Fox Williams strengthens its market-leading financial services practice with new partner hire. 1 Sep 2026 Fox Williams is pleased to announce that Philippa Verrecchia has joined the firm as a partner in its Financial Services practice, further strengthening its investment services, regulatory and advisory offering. Philippa joins from investment platform Freetrade, where she served as General Counsel and Company Secretary, advising on regulatory, governance and strategic matters and supporting the business through new product development, capital raising activities and its acquisition by IG Group. Prior to joining Freetrade, she spent more than 15 years at Hogan Lovells, where she advised a broad range of financial institutions and fintech businesses. Philippa has particular expertise in the investment services sector and advises clients on financial services regulation, compliance, risk management and regulatory strategy. She enables her clients to build new investment products and services, enter new markets, manage customer relationships, form distribution networks, respond to business and regulatory change, raise capital, and engage in M&A. With her combination of senior roles in private practice and in-house, she brings technical legal expertise alongside practical commercial insight and first-hand experience of the challenges facing regulated businesses. At Fox Williams, Philippa will focus on further developing the firm's investment services and financial regulatory practice. She will work closely with the firm's established advisory and contentious regulatory practices to enhance its offering to clients including in emerging areas such as cryptoassets, where the regulatory framework continues to evolve. Philippa's arrival reflects Fox Williams' continued investment in its Financial Services practice and strengthens the firm's ability to support clients across the full spectrum of regulatory, governance and strategic issues facing the sector. Commenting on joining the firm, Philippa said, "I am excited to be joining the Financial Services team at Fox Williams. What particularly attracted me was the combination of specialist financial services expertise, an entrepreneurial culture and a clear ambition to grow the practice. Having worked in-house at a rapidly scaling investment fintech, I know how valuable it is to receive advice that is not only technically excellent but also responsive to the commercial realities and pressures clients face. I am looking forward to drawing on that experience, working closely with my new colleagues and helping clients make confident decisions as they grow and navigate an increasingly complex regulatory landscape." Senior Partner Gavin Foggo, commented, "We are delighted to welcome Philippa to Fox Williams. She brings an exceptional combination of deep regulatory expertise and first-hand experience of leading the legal function within a growing investment services business. That perspective will be enormously valuable to our clients and will further deepen our investment services capability, while complementing our established strengths in financial services regulation, in particular in consumer finance, payments, and regulatory investigations. Philippa is an excellent fit for our firm and our ambitions for the practice." The appointment brings the total number of Financial Services partners to 9. Related sectors. Connect with us. Popular insights. August 17, 2026 Fashion businesses depend on flexibility, whether recruiting for peak trading periods, reorganising stores or using casu... August 4, 2026 From 1 October 2026, right to work compliance will no longer be confined to traditional employees. Employer right to wor... August 14, 2026 A recent High Court copyright dispute has put alleged similarities to Peppa Pig in SConnect's Wolfoo animated children's...

COINS NEWS
Aug 3rd, 2026
Robinhood secures UK crypto license, but faces stiff competition.

Robinhood secures UK crypto license, but faces stiff competition. After a series of false starts that must have left British investors feeling somewhat jilted, Robinhood has finally secured the much-coveted FCA approval to offer crypto services in the country. Crypto market analysis This entry onto the official registry, finalised on July 31, marks a significant milestone for a company that has spent years hovering at the edge of the British market. During a London keynote address titled "The World is Flat", the firm teased the arrival of its digital asset services to an audience that has grown weary of waiting. The UK's crypto registry is a rather short list of some fifty companies that includes brokers eToro and Interactive Brokers. Robinhood Faces Strong Competition The journey to this point has been arduous. In 2020, Robinhood dramatically abandoned its initial British launch, leaving a 250,000-strong waitlist in the lurch to focus on its domestic troubles. A later attempt to acquire the crypto platform Ziglu in 2022 also collapsed, adding to the sense of a stalled crusade. It was only in 2023 that the firm made its formal debut, complete with a statue of its legendary namesake in London's financial district. Discover more Bitcoin trading platform Financial news subscription Crypto mining hardware It also tapped Jordan Sinclair, a former executive at Freetrade, to spearhead its operations in the UK. While the US powerhouse has the marketing muscle and low-fee positioning to immediately pressure local players on price, product and customer acquisition, its brand does not have household status in the UK, where it faces stiff competition from mainstays like Revolut. It also remains to be seen how much the product rollout asymmetry will hurt its efforts to capture market share. A Regulatory Olive Branch Robinhood's timely registration precedes a critical five-month window starting this September, during which firms must lodge their license applications with the FCA to comply with the impending 2027 framework. The new framework will introduce strict market integrity standards and tailored rules for stablecoins. In a notable pivot that suggests a newfound sensitivity to industry sentiment, the UK regulator has dramatically scaled back its proposed stablecoin mandates, slashing the anticipated capital buffer requirements from 2% to 1%. Digital Currencies The concession comes on the heels of persistent criticism from market participants, prompting David Geale, who oversees payments and digital finance at the FCA, to admit that the initial thresholds were perhaps overly punitive for the burgeoning sector. In addition to easing these financial constraints, the FCA has demonstrated further flexibility by relaxing its previously rigid positions on asset redemption windows and transparency requirements.

DriveWealth
Jul 22nd, 2026
DriveWealth named to CNBC World's Top FinTech Companies 2026 list.

DriveWealth named to CNBC World's Top FinTech Companies 2026 list. * July 22, 2026 * Press Releases Financial technology platform recognized for a third consecutive year, reflecting its continued global growth and innovation NEW YORK- July 22, 2026 - DriveWealth, a global B2B Brokerage-as-a-Service platform designed to make investing easier for partners and their customers, was recognized on the fourth edition of CNBC's "World's Top FinTech Companies 2026" list released today. The award is presented by CNBC and Statista Inc., the world-leading statistics portal and industry ranking provider, and recognizes DriveWealth for its global efforts to deliver innovative investing and financial services solutions to banks, brokerages, and fintechs, and their customers around the world. "Being named to CNBC's World's Top FinTech Companies list for a third consecutive year reflects DriveWealth's accelerated growth and continued commitment to power the future of global investing," said Naureen Hassan, CEO at DriveWealth. "This recognition comes at a pivotal moment, following our participation in DTCC's landmark tokenization initiative this month. It's proof that the newest capabilities in the market can be delivered with the same institutional rigor and platform stability our clients have counted on for years. We're proud to keep scaling innovation on behalf of our clients and the millions of investors they serve." The World's Top FinTech Companies list recognizes 250 companies across eight different market segments: Payments, Neobanking, Alternative Financing, Wealth Technology, Digital Assets, Enterprise Fintech, Insurtech, and Regtech. The segment-specific metrics were derived from publicly available data, including annual reports, company websites, and media monitoring across more than 2,000 companies. Over the past year, DriveWealth has significantly broadened its product suite with the addition of Alternative Asset Funds, Business Accounts for corporate entities, and an enhanced Fully Paid Securities Lending program, while bolstering consumer protection through excess SIPC insurance covering up to $50 million per account and excess FDIC insurance covering up to $1 million per customer. The company also expanded its global footprint, supporting an average of more than 6 million trades per day for its B2B partners worldwide and bringing U.S. equities investing to consumers in Mexico, Saudi Arabia and Turkey through new client relationships. DriveWealth clients Acorns, C6 Bank, Chipper Cash, Freetrade, Inter, Moneybox, MoneyLion, OnePay, Revolut, Step, and Uala were also recognized in CNBC's "World's Top FinTech Companies 2026" list. About DriveWealth DriveWealth is a global B2B financial technology platform. Its core business is providing Brokerage-as-a-Service, powering the investing and trading experiences for digital wallets, broker dealers, asset managers, and consumer brands. DriveWealth's APIs provide its partners with a modern, extensible and flexible toolkit to develop everything from traditional investment workflows to more innovative techniques like rounding up purchases into fractional share ownership. DriveWealth, LLC is a registered broker dealer, member of FINRA and SIPC. Visit legal.drivewealth.com for full disclosures. For more information, visit www.drivewealth.com. Discover more. * Jun 2026 * Press Releases * Apr 2026 * Press Releases * Mar 2026 * Press Releases Ready to get started? Connect with DriveWealth Holdings, Inc. and let's discuss how to empower your clients with modern, innovative products and solutions. Take control of your business using its Client dashboard to manage many of the "back office" investing functions.

Payments Cards & Mobile
Jul 1st, 2025
European fintech M&A surges in 2025 on wave of consolidation

IG Group acquired investment app Freetrade for £160 million, while Worldpay purchased fraud detection platform Ravelin.

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