Fringe

Fringe

Marketplace for employer-funded lifestyle benefits

Overview

Fringe operates a marketplace of over 100 lifestyle benefits funded by employers to support employee wellbeing and retention. It matches brands on its platform with employees, earning revenue from commissions or platform fees on each benefit transaction. The platform supports easy onboarding with rollout templates, plus hands-on customer success and a feature-rich dashboard for HR to track usage and outcomes. Fringe aims to help employers attract and keep key talent by offering flexible, personalized benefits for remote, in-office, and hybrid teams.

About Fringe

Simplify's Rating
Why Fringe is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Company Size

51-200

Company Stage

Early VC

Total Funding

$25.2M

Headquarters

Richmond, Virginia

Founded

2018

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Simplify's Take

What believers are saying

  • Fringe’s July 28, 2026 website claims 90% engagement and 80% utilization rates.
  • ADP expanded Fringe’s reach in April 2026, opening larger enterprise channel access.
  • The 2026 dependent-care FSA increase to $7,500 boosts employer demand for flexible benefits.

What critics are saying

  • Fringe depends on ADP and Alight distribution; either partner can squeeze pricing in 2026.
  • IRS Publication 15-B complicates fringe-benefit administration, increasing compliance burden and implementation friction.
  • Employee-perks software is crowded; Fringe faces commoditization from payroll and HR suites by 2027.

What makes Fringe unique

  • Fringe bundles rewards, wellbeing, and perks into one employee experience platform.
  • Fringe integrates with 20-plus HRIS and payroll systems, including ADP and Alight.
  • Fringe sells personalized benefits in 60-plus countries, targeting remote and global teams.

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Funding

Total Funding

$25.2M

Above

Industry Average

Funded Over

3 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Stock Options

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

4%
ADP
Dec 17th, 2024
Everest Named ADP a Leader for the Multi-Process Human Resources Outsourcing (MPHRO) Services PEAK Matrix Assessment 2024

Partnerships: ADP partnered with Fringe, a provider of platform for managing multiple lifestyle benefits on a single platform, and Cocoon, a leave management software that can automate compliance and leave pay calculation

The Business Journals
Oct 23rd, 2024
Richmond's Fringe raises $6M in equity funding

Richmond-based employee benefits startup Fringe has raised a little more than $6 million in new equity funding, according to a Securities and Exchange Commission filing.

TechCrunch
Nov 1st, 2022
Hr Employee Benefits Platform Fringe Raises $17M To Offer Customizable Perks

Fringe, an HR tech startup enabling companies to offer customizable perks and benefits to employees, today announced that it raised $17 million in a funding round led by Origin Ventures and Felton Group. CEO Jordan Peace says that the proceeds will be put toward growing the team from 72 employees to more than 100 by the end of the year, developing product, and expanding Fringe to more countries. Peace started Fringe in 2018 with college friends Jason Murray, Isaiah Goodall, Andrew Dunlap and Chris Luhrman. Together, they sought to build a benefits platform that allows staff to pick and choose the perks that best meet their needs and life stage

Business Wire
Sep 15th, 2022
Alight Announces Launch Of Wellbeing Marketplace, Evolving The Benefits Ecosystem With Flexibility And Choice

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Alight, Inc. (NYSE: ALIT), a leading cloud-based human capital and technology services provider today announced the launch of its Wellbeing Marketplace to help employers unlock flexibility and bring more choice in benefit offerings for their diverse workforce needs through a curated network of lifestyle benefits from a trusted source. With Alight’s Wellbeing Marketplace, employers can now provide their employees with access to 150+ services and experiences in over 50 countries that are aligned to employees’ unique life stages and personal needs, including services supporting:

Business Wire
Aug 31st, 2021
Navigate Wellness LLC partnered with Fringe on Aug 31st 21'.

Today, Navigate Wellbeing Solutions, the national provider of employee engagement and wellbeing solutions for organizations, together with lifestyle benefits company Fringe announced they are joining forces to improve employee engagement, happiness, and wellbeing amidst skyrocketing burnout rates.

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