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Fringe

Marketplace for employer-funded lifestyle benefits

Overview

Fringe operates a marketplace of over 100 lifestyle benefits funded by employers to support employee wellbeing and retention. It matches brands on its platform with employees, earning revenue from commissions or platform fees on each benefit transaction. The platform supports easy onboarding with rollout templates, plus hands-on customer success and a feature-rich dashboard for HR to track usage and outcomes. Fringe aims to help employers attract and keep key talent by offering flexible, personalized benefits for remote, in-office, and hybrid teams.

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About Fringe

Simplify's Rating
Why Fringe is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & AnalyticsConsultingEnterprise Software

Company Size

51-200

Company Stage

Early VC

Total Funding

$25.2M

Headquarters

Richmond, Virginia

Founded

2018

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Simplify's Take

What believers are saying

  • ADP Marketplace integration went live in 2026, broadening access to thousands of employers.
  • Fringe's 2026 site claims 80% PEPM savings and 84% higher loyalty.
  • G2 showed 444 reviews and a 4.7 rating in September 2026, signaling adoption.

What critics are saying

  • ADP controls crucial distribution; reprioritization would choke Fringe's growth quickly.
  • 2026 product sprawl beyond benefits invites direct competition from HR suites and point tools.
  • Fringe's thin public scale and limited hiring reduce resilience if enterprise deals slow.

What makes Fringe unique

  • Fringe embeds lifestyle benefits inside ADP Workforce Now, deepening distribution through 2026.
  • Fringe now unifies rewards, recognition, wellbeing, and perks into one platform.
  • Fringe offers 120+ services across 60 countries, fitting global, hybrid workforces.

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Funding

Total Funding

$25.2M

Above

Industry Average

Funded Over

3 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Paid Holidays
  • Stock Options
  • Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

-4%

1 year growth

-4%

2 year growth

-4%
ADP
Dec 17th, 2024
Everest Named ADP a Leader for the Multi-Process Human Resources Outsourcing (MPHRO) Services PEAK Matrix Assessment 2024

Partnerships: ADP partnered with Fringe, a provider of platform for managing multiple lifestyle benefits on a single platform, and Cocoon, a leave management software that can automate compliance and leave pay calculation

The Business Journals
Oct 23rd, 2024
Richmond's Fringe raises $6M in equity funding

Richmond-based employee benefits startup Fringe has raised a little more than $6 million in new equity funding, according to a Securities and Exchange Commission filing.

TechCrunch
Nov 1st, 2022
Hr Employee Benefits Platform Fringe Raises $17M To Offer Customizable Perks

Fringe, an HR tech startup enabling companies to offer customizable perks and benefits to employees, today announced that it raised $17 million in a funding round led by Origin Ventures and Felton Group. CEO Jordan Peace says that the proceeds will be put toward growing the team from 72 employees to more than 100 by the end of the year, developing product, and expanding Fringe to more countries. Peace started Fringe in 2018 with college friends Jason Murray, Isaiah Goodall, Andrew Dunlap and Chris Luhrman. Together, they sought to build a benefits platform that allows staff to pick and choose the perks that best meet their needs and life stage

Business Wire
Sep 15th, 2022
Alight Announces Launch Of Wellbeing Marketplace, Evolving The Benefits Ecosystem With Flexibility And Choice

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Alight, Inc. (NYSE: ALIT), a leading cloud-based human capital and technology services provider today announced the launch of its Wellbeing Marketplace to help employers unlock flexibility and bring more choice in benefit offerings for their diverse workforce needs through a curated network of lifestyle benefits from a trusted source. With Alight’s Wellbeing Marketplace, employers can now provide their employees with access to 150+ services and experiences in over 50 countries that are aligned to employees’ unique life stages and personal needs, including services supporting:

Business Wire
Aug 31st, 2021
Navigate Wellness LLC partnered with Fringe on Aug 31st 21'.

Today, Navigate Wellbeing Solutions, the national provider of employee engagement and wellbeing solutions for organizations, together with lifestyle benefits company Fringe announced they are joining forces to improve employee engagement, happiness, and wellbeing amidst skyrocketing burnout rates.

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