Frontify

Frontify

Comprehensive brand management software platform

About Frontify

Simplify's Rating
Why Frontify is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Enterprise Software

Design

Company Size

201-500

Company Stage

Series C

Total Funding

$80.6M

Headquarters

St. Gallen, Switzerland

Founded

2013

Overview

Frontify provides a platform for businesses to manage and enhance their brand identity. The software consolidates all aspects of brand management into a single, user-friendly interface, making it suitable for businesses of all sizes. It allows brand leaders and marketing teams to maintain consistency across their marketing efforts by integrating with popular design, communication, productivity, and marketing tools. Frontify operates on a software-as-a-service (SaaS) model, where users pay a subscription fee for access to the platform. This model enables continuous updates and improvements based on user feedback. Additionally, the software offers customization options, allowing users to create tailored content and incorporate unique visual elements, which helps businesses establish a distinctive brand identity.

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Simplify's Take

What believers are saying

  • Acquisition of TwicPics enhances Frontify's video management capabilities for modern businesses.
  • Growing demand for integrated brand management solutions boosts Frontify's market potential.
  • Expansion into global markets with new clients like Microsoft and Budweiser.

What critics are saying

  • Restructuring may cause internal confusion and inefficiencies in the new team structure.
  • Integration challenges with TwicPics could distract from core brand management focus.
  • New design director may shift design philosophy, potentially alienating existing customers.

What makes Frontify unique

  • Frontify offers a comprehensive brand management platform for consistent brand experiences.
  • The platform integrates with popular tools, enhancing versatility for diverse industries.
  • Frontify's customization features allow tailored brand management solutions for unique brand identities.

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Funding

Total Funding

$80.6M

Below

Industry Average

Funded Over

3 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Meet Average

Industry standards

$50M
$50M
Medium
$50M
Frontify
$62M
SeatGeek
$100M
Oura

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↓ -1%
It's Nice That
Feb 17th, 2025
Koto, The White Pube, Stella Murphy and Will Norman: Ticket's now available for March's Nicer Tuesdays!

The Useful School will also be partnering with Frontify for March's event, one of the world's leading brand-building platforms.

Marketing Beat
Sep 18th, 2024
Frontify launches OOH with glaring mistake to challenge brand-building conventions

Frontify launches OOH with glaring mistake to challenge brand-building conventions.

Startupticker
Aug 10th, 2023
Career Growth With Startup Positions

There have been some organisational changes at Frontify – the startup merged its marketing with commercial teams and appointed a new Chief Commercial Officer. Promotions also took place at other startups for the positions CEO.Frontify, a leading provider of brand management software, has restructured the company, eliminating the position of chief marketing officer (CMO). It has merged the marketing team will with the commercial team. Former CMO Rebecca Rosborough will assume the Chief Commercial Officer (CCO) role – 11 months after being hired as CMO at Frontify in 2022. Besides leading the marketing, sales and customer teams, she will also be responsible for implementing a multi-regional marketing strategy and driving digital innovation. Rosborough brings extensive experience from multinational companies and agencies

Startupticker
Jun 21st, 2023
Frontify Acquires Parisian Company Twicpics

With the acquisition of real-time image and video processing service TwicPics, Frontify aims to become the one-stop shop for brand management. This integration will allow the company to cater to the evolving needs of modern businesses by streamlining workflows and reducing accumulating software costs.Based in St. Gallen, Frontify is a software-as-a-service (SaaS) company that empowers companies, including Uber, KIA, Vodafone, Maersk, and Allianz, to manage and develop their brands effectively. The company has continuously launched new product features making it easier for customers to share brand guidelines in real-time, and added new clients, including Microsoft, Canal +, and Budweiser, to their growing customer portfolio in over 100 countries. The company employs more than 300 people across the company’s Swiss, London, and New York-based offices.The acquisition of TwicPics is the latest corporate development from Frontify as the business expands globally and builds the foundations for continued growth. TwicPics, is a cloud-based solution that empowers web professionals to create and deliver state-of-the-art web experiences by delivering perfectly sized images and videos in real-time

Marketing Beat
Jun 16th, 2023
Trading Places: Industry moves you may have missed

Brand management platform Frontify has appointed Hugo Timm as its new creative design director, joining from WeTransfer where he worked as design director for just under two years.

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