Frontify

Frontify

Comprehensive brand management software platform

About Frontify

Simplify's Rating
Why Frontify is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Enterprise Software

Design

Company Size

201-500

Company Stage

Series C

Total Funding

$78.4M

Headquarters

St. Gallen, Switzerland

Founded

2013

Overview

Frontify provides a platform for businesses to manage and enhance their brand identity. The software consolidates all aspects of brand management, making it easy for companies to maintain consistency in their marketing efforts. It is designed for brand leaders and marketing teams, offering integration with popular design and communication tools, which makes it adaptable for various industries. Frontify operates on a subscription-based model, allowing for continuous updates and improvements based on user feedback. The platform also features customization options, enabling users to tailor it to their specific branding needs, including creating custom content blocks and integrating 3D visualizations. The goal of Frontify is to empower businesses to create and maintain a unique and consistent brand identity.

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Simplify's Take

What believers are saying

  • Growing demand for integrated brand management solutions aligns with Frontify's offerings.
  • The shift towards digital-first branding increases demand for Frontify's digital asset management.
  • Frontify's platform supports cross-functional collaboration, meeting market trends for team integration.

What critics are saying

  • Restructuring may lead to internal confusion and inefficiencies in roles and responsibilities.
  • Integration of TwicPics may distract from core brand management focus and resource allocation.
  • New creative design director may risk misalignment with existing brand strategies and culture.

What makes Frontify unique

  • Frontify offers a comprehensive brand management platform with customization and integration capabilities.
  • The platform supports real-time collaboration, ideal for remote and distributed teams.
  • Frontify's acquisition of TwicPics enhances its visual content management capabilities.

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Funding

Total Funding

$78.4M

Below

Industry Average

Funded Over

3 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Meet Average

Industry standards

$50M
$50M
Medium
$50M
Frontify
$62M
SeatGeek
$100M
Oura

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Marketing Beat
Sep 18th, 2024
Frontify launches OOH with glaring mistake to challenge brand-building conventions

Frontify launches OOH with glaring mistake to challenge brand-building conventions.

Startupticker
Aug 10th, 2023
Career Growth With Startup Positions

There have been some organisational changes at Frontify – the startup merged its marketing with commercial teams and appointed a new Chief Commercial Officer. Promotions also took place at other startups for the positions CEO.Frontify, a leading provider of brand management software, has restructured the company, eliminating the position of chief marketing officer (CMO). It has merged the marketing team will with the commercial team. Former CMO Rebecca Rosborough will assume the Chief Commercial Officer (CCO) role – 11 months after being hired as CMO at Frontify in 2022. Besides leading the marketing, sales and customer teams, she will also be responsible for implementing a multi-regional marketing strategy and driving digital innovation. Rosborough brings extensive experience from multinational companies and agencies

Startupticker
Jun 21st, 2023
Frontify Acquires Parisian Company Twicpics

With the acquisition of real-time image and video processing service TwicPics, Frontify aims to become the one-stop shop for brand management. This integration will allow the company to cater to the evolving needs of modern businesses by streamlining workflows and reducing accumulating software costs.Based in St. Gallen, Frontify is a software-as-a-service (SaaS) company that empowers companies, including Uber, KIA, Vodafone, Maersk, and Allianz, to manage and develop their brands effectively. The company has continuously launched new product features making it easier for customers to share brand guidelines in real-time, and added new clients, including Microsoft, Canal +, and Budweiser, to their growing customer portfolio in over 100 countries. The company employs more than 300 people across the company’s Swiss, London, and New York-based offices.The acquisition of TwicPics is the latest corporate development from Frontify as the business expands globally and builds the foundations for continued growth. TwicPics, is a cloud-based solution that empowers web professionals to create and deliver state-of-the-art web experiences by delivering perfectly sized images and videos in real-time

Marketing Beat
Jun 16th, 2023
Trading Places: Industry moves you may have missed

Brand management platform Frontify has appointed Hugo Timm as its new creative design director, joining from WeTransfer where he worked as design director for just under two years.

Animalz
Feb 20th, 2023
How Frontify Generated 550 Leads (Without Sacrificing Brand Identity)

Frontify partnered with Animalz to increase their organic growth through content marketing in a way that maintained their brand.

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