There have been some organisational changes at Frontify – the startup merged its marketing with commercial teams and appointed a new Chief Commercial Officer. Promotions also took place at other startups for the positions CEO.Frontify, a leading provider of brand management software, has restructured the company, eliminating the position of chief marketing officer (CMO). It has merged the marketing team will with the commercial team. Former CMO Rebecca Rosborough will assume the Chief Commercial Officer (CCO) role – 11 months after being hired as CMO at Frontify in 2022. Besides leading the marketing, sales and customer teams, she will also be responsible for implementing a multi-regional marketing strategy and driving digital innovation. Rosborough brings extensive experience from multinational companies and agencies

With the acquisition of real-time image and video processing service TwicPics, Frontify aims to become the one-stop shop for brand management. This integration will allow the company to cater to the evolving needs of modern businesses by streamlining workflows and reducing accumulating software costs.Based in St. Gallen, Frontify is a software-as-a-service (SaaS) company that empowers companies, including Uber, KIA, Vodafone, Maersk, and Allianz, to manage and develop their brands effectively. The company has continuously launched new product features making it easier for customers to share brand guidelines in real-time, and added new clients, including Microsoft, Canal +, and Budweiser, to their growing customer portfolio in over 100 countries. The company employs more than 300 people across the company’s Swiss, London, and New York-based offices.The acquisition of TwicPics is the latest corporate development from Frontify as the business expands globally and builds the foundations for continued growth. TwicPics, is a cloud-based solution that empowers web professionals to create and deliver state-of-the-art web experiences by delivering perfectly sized images and videos in real-time

Brand management platform Frontify has appointed Hugo Timm as its new creative design director, joining from WeTransfer where he worked as design director for just under two years.