Overview

Frubana connects rural suppliers with urban restaurants in Latin America through a digital marketplace. Restaurants gain access to a broad product portfolio and simplified procurement, while suppliers reach more buyers. The platform centralizes sourcing, ordering, payments, and delivery in one place, making the supply chain faster and more predictable for both sides. Revenue comes from service fees on transactions and product sales. Frubana differentiates itself by focusing on LATAM agriculture to dining customers, providing a scalable end-to-end platform that handles sourcing, ordering, and logistics across major cities in Mexico, Brazil, and Colombia. The company aims to expand market reach, improve efficiency in the restaurant supply chain, and support growth for both farmers and restaurants.