Overview

Frubana connects rural suppliers with urban restaurants in Latin America through a digital platform. This platform allows restaurants to access a wide range of agricultural products while streamlining the supply chain. By facilitating transactions between suppliers and restaurants, Frubana enhances operational efficiency in the restaurant sector. Unlike many competitors, Frubana focuses specifically on the B2B market in agriculture and food service, providing a tailored solution for these industries. The company's goal is to improve the way food is sourced and delivered in major cities across Mexico, Brazil, and Colombia, ultimately driving growth and market expansion.

Simplify's Take

What believers are saying

• Frubana benefits from increased demand for digital supply chain solutions post-pandemic.
• Growing interest in sustainable sourcing aligns with Frubana's rural-urban connection model.
• Rising investment in agri-tech startups supports Frubana's growth in Latin America.

What critics are saying

• Increased competition from local startups may impact Frubana's market share.
• Rising operational costs in major cities could affect Frubana's profitability.
• Potential political instability in Colombia could disrupt Frubana's operations.

What makes Frubana unique

• Frubana connects rural suppliers with urban restaurants via a digital platform.
• The company offers a comprehensive product range for the restaurant sector.
• Frubana streamlines supply chains, enhancing operational efficiency for restaurants.

Help us improve and share your feedback! Did you find this helpful?

YesNo

Funding

Total Funding

$252M

Above

Industry Average

Funded Over

3 Rounds

Notable Investors:

Tiger GlobalLightspeed Venture PartnersSoftBankY Combinator

Notable Investors:

Tiger GlobalLightspeed Venture PartnersSoftBankY Combinator

$65,000,000

Series B

Jun 2021

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.

Series B Funding Comparison

Above Average

Industry standards

Ind Avg. $35M

$4M

$30M

$45M

$65M

$65M

$100M

View all funding stages