Frubana

Frubana

Connects suppliers with restaurants digitally

About Frubana

Simplify's Rating
Why Frubana is rated
B-
Rated D+ on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Food & Agriculture

Enterprise Software

Consumer Goods

Company Size

1,001-5,000

Company Stage

Series B

Total Funding

$252M

Headquarters

Bogotá, Colombia

Founded

2018

Overview

Frubana connects rural suppliers with urban restaurants in Latin America through a digital platform. This platform allows restaurants to access a wide range of agricultural products while streamlining the supply chain. By facilitating transactions between suppliers and restaurants, Frubana enhances operational efficiency in the restaurant sector. Unlike many competitors, Frubana focuses specifically on the B2B market in agriculture and food service, providing a tailored solution for these industries. The company's goal is to improve the way food is sourced and delivered in major cities across Mexico, Brazil, and Colombia, ultimately driving growth and market expansion.

YC Company
Simplify Jobs

Simplify's Take

What believers are saying

  • Frubana benefits from increased demand for digital supply chain solutions post-pandemic.
  • Growing interest in sustainable sourcing aligns with Frubana's rural-urban connection model.
  • Rising investment in agri-tech startups supports Frubana's growth in Latin America.

What critics are saying

  • Increased competition from local startups may impact Frubana's market share.
  • Rising operational costs in major cities could affect Frubana's profitability.
  • Potential political instability in Colombia could disrupt Frubana's operations.

What makes Frubana unique

  • Frubana connects rural suppliers with urban restaurants via a digital platform.
  • The company offers a comprehensive product range for the restaurant sector.
  • Frubana streamlines supply chains, enhancing operational efficiency for restaurants.

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Funding

Total Funding

$252M

Above

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
Linktree
$65M
Substack
$65M
Frubana
$100M
ClickUp

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 4%
Labs News
Jun 2nd, 2021
Colombia’s SoftBank-backed Frubana raises $65 million to expand in Latin America

Participants in the round included Hans Tung and venture capital funds GGV Capital, Tiger Global, SoftBank, monashees, and Lightspeed Venture

Contxto
Apr 15th, 2020
Frubana slips US$25 million investment under pandemic’s nose

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