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About FullStory
Industries
Data & Analytics
Enterprise Software
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$195.2M
Headquarters
Atlanta, Georgia
Founded
2014
Overview
FullStory offers a platform for digital experience analytics that helps businesses understand how users interact with their websites and mobile apps. By analyzing user interactions, it enables companies to identify issues and improve user experiences, ultimately driving conversions and customer satisfaction. Operating on a Software-as-a-Service (SaaS) model, FullStory provides various subscription tiers to cater to different business sizes and needs. The company's goal is to empower businesses to optimize their online presence through detailed insights.
Simplify's Take
What believers are saying
- AI-driven personalization in e-commerce offers FullStory growth opportunities by 2025.
- FullStory's appointment of Jason Wolf as President could drive strategic growth.
- The increasing focus on first-party data highlights the value of FullStory's offerings.
What critics are saying
- Emerging digital experience analytics startups could threaten FullStory's market share.
- Privacy regulations like GDPR may limit FullStory's data collection capabilities.
- Economic downturns could reduce IT budgets, affecting FullStory's subscription revenue.
What makes FullStory unique
- FullStory offers pixel-perfect session playback and robust search and segmentation.
- The company provides AI-ready behavioral data through its Data Direct solution.
- FullStory is certified in responsible AI, setting it apart in the industry.
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Funding
Total Funding
$195.2M
Meets
Industry Average
Funded Over
6 Rounds
Kleiner Perkins
AccelBenefits
Access 6 subsidized sessions with a coach per year
99% of health insurance premiums covered; 75% for dependents
Annual learning subsidy
Fully distributed workforce
Generous parental leave policy
10 days of company holidays
Unlimited time off
401(k) with a $2 to $1 match
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↓ -1%2 year growth
↑ 0%For more than a decade, Hypepotamus has tracked and chronicled the story of dozens of companies that have evolved from promising local startups into formidable, established ventures. One such company with true sticking power over that time has been Fullstory. The B2B SaaS company, founded by ex-Googlers, started out with a $1.5 million seed round in 2014 and is now backed by large investment firms like Kleiner Perkins, Salesforce Ventures, Permira, Stripes, and Glynn Capital Management. Its technology tracks behavioral data to help customers detect imperfect user experiences on a website and ultimately make better decisions to improve their digital presence.fullstory logoNow, scaling a tech company to about 400 employees (and growing) plus a roster of well-known logos as clients, as Fullstory has, is no small feat. But today’s tech environment requires such companies to navigate new challenges, particularly around how to best build or work with artificial intelligence. It’s a challenge that Fullstory has embraced, says founder and CEO Scott Voigt.Fullstory In The AI Age
ATLANTA, April 22, 2025 (GLOBE NEWSWIRE) - Fullstory, a leading behavioral data company, today announced the appointment of Chad Gold as its chief financial officer (CFO).
Fullstory has successful second half: sees sustained enterprise customer growth, launches Innovation Solutions with Google, and becomes first in industry certified in responsible AI.
Tech executives and investors told PYMNTS that artificial intelligence will reshape retail shopping in 2025, with AI assistants offering unprecedented personalization and handling up to 20% of eCommerce tasks, from product recommendations to customer service. Industry leaders from Citi, Google Cloud and global tech investment firms envision a future where shopping becomes more intuitive and efficient. However, they emphasize the need for careful implementation to ensure security and accessibility. AI Will Make Shopping ‘Black Mirror’ Real in 2025. Artificial intelligence will transform retail in 2025 by predicting consumer behavior with unprecedented accuracy and delivering personalization that might feel unsettlingly prescient, Lars Nyman, chief marketing officer at CUDO Compute, told PYMNTS
Recently, CXperts Inc. hosted a webinar in partnership with Fullstory that covered tips and new features in Data Studio, showing how users can work with AI-powered suggestions, create specific elements, and refine CSS selectors to capture more meaningful data.
FullStory is Hiring for 11 Jobs on Simplify!
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About FullStory
Industries
Data & Analytics
Enterprise Software
Company Size
501-1,000
Company Stage
Late Stage VC
Total Funding
$195.2M
Headquarters
Atlanta, Georgia
Founded
2014
FullStory is Hiring for 11 Jobs on Simplify!
Find jobs on Simplify and start your career today