FullStory

FullStory

Digital experience analytics platform for businesses

About

FullStory offers a platform for digital experience analytics that helps businesses understand how users interact with their websites and mobile apps. By capturing and analyzing user interactions, it enables companies to identify issues and improve user experiences, ultimately driving conversions and customer satisfaction. Operating on a Software-as-a-Service (SaaS) model, FullStory provides various subscription tiers to cater to different business sizes and needs. The goal is to empower businesses to optimize their online presence through detailed insights and data analysis.

Company Stage

Late Stage VC

Employees

501-1,000

Industries

Data & Analytics, Enterprise Software

Total Funding

$189.9M

Headquarters

Atlanta, Georgia

Founded

2014


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Simplify's Take

What believers are saying

  • Growing demand for AI-driven personalization boosts FullStory's market potential.
  • Partnership with Google Cloud enhances FullStory's AI capabilities.
  • Recognition in Deloitte Technology Fast 500 highlights FullStory's rapid growth.

What critics are saying

  • UserTesting's new integrations may offer more comprehensive solutions than FullStory.
  • Rapid AI evolution in e-commerce could outpace FullStory's current offerings.
  • Jason Wolf's appointment may lead to short-term disruptions during strategic changes.

What makes FullStory unique

  • FullStory offers pixel-perfect session playback for detailed user interaction analysis.
  • The platform provides AI-ready behavioral data, enhancing digital experience insights.
  • FullStory's SaaS model allows scalable solutions for businesses of all sizes.

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Growth & Insights
Headcount

6 month growth

1%

1 year growth

-3%

2 year growth

-1%

Benefits

Access 6 subsidized sessions with a coach per year

99% of health insurance premiums covered; 75% for dependents

Annual learning subsidy

Fully distributed workforce

Generous parental leave policy

10 days of company holidays

Unlimited time off

401(k) with a $2 to $1 match

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