Fullstory, a behavioural data company, has launched three new AI-powered solutions: Model Context Protocol (MCP), StoryAI Agents, and Workflow Intelligence. The products aim to help companies understand customer and employee activity and respond to friction points more effectively. Fullstory MCP integrates behavioural data directly into AI tools like Claude and ChatGPT, eliminating manual data exports. StoryAI Agents automate analytics workflows by proactively identifying and prioritising user experience issues. Workflow Intelligence provides visibility into internal processes, helping identify automation opportunities and measure technology investment effectiveness. The solutions leverage browser-based data capture to provide organisations with detailed insights across applications and teams, enabling faster decision-making and improved operational efficiency.

Fullstory drives growth, AI innovation with record momentum. Search. Fullstory, a leading behavioral data company, today announced significant company acceleration and major product innovations in the second half of its fiscal year. This period was marked by the fastest overall growth in three years, driven by continued upmarket expansion and multi-product traction. Considerable advancements in AI capabilities within its intelligent experience platform have made Fullstory's AI offering, StoryAI, the fastest-growing expansion offering in the company's history. Accelerating Growth and Strategic Expansion Fullstory achieved its fastest growth in three years, with its upmarket business continuing to outpace overall company growth, underscoring its value to large enterprises. The company also expanded its platform capabilities and global reach with the strategic acquisition of Usetiful in November 2025. Product Innovation: The Power of StoryAI StoryAI has emerged as a major catalyst for customer efficiency and company growth, making it Fullstory's highest-performing new product in history. * StoryAI Efficiency: Customers leveraging StoryAI Summaries are actioning insights an average of 3.8x faster than non-AI users. This efficiency gap allows users to find the signal faster by skipping the noise. * Rapid Adoption: StoryAI saw the highest adoption of any Fullstory product after its core Analytics offering, with over 50% of new accounts in Q4 adding the capability. It is also the fastest-growing expansion add-on in company history, expanding 8x over the last 3 quarters. * Enhanced Capabilities: Fullstory continued to invest in AI with the introduction of StoryAI Premium, which features new capabilities such as Opportunities and Ask StoryAI. Intelligent Experience Platform Expansion * Guides and Surveys: The launch of Guides and Surveys was announced on February 19, following strong early momentum, and generating significant demand even before launch. Unlike some of its competitors, Fullstory's granular behavioral data helps customers be more targeted and intentional with in-app guidance and user surveys than generic or even metadata-based logic. Customer Successes Leading brands worldwide deepened their reliance on Fullstory to drive business results, with new customer success stories highlighting significant ROI: * TBC Bank and WorldRemit boosted conversion rates, built trust, and accelerated innovation. * Yankee Candle and CXperts leveraged behavioral data to drive results. * Caesars Sportsbook and Casino supercharged their customer experience, and Fanatics Betting & Gaming transformed product development with StoryAI Summaries. The company also added and showcased major logos, including PepsiCo, The Farmers Dog, Shopify, Mastercard, BNY, and Kogan. Strategic Partnerships and Industry Recognition Fullstory solidified its ecosystem position through key partnerships and industry accolades: * Partnership Wins: Fullstory was named Intercom's Tech Partner of the Year, announced integrations with Databricks and Optimizely Opal, and signed a new partner agreement with Braze. * Industry Accolades: For the fifth year in a row, Fullstory was named to the Inc. 5000. The company was also referenced in multiple key Gartner reports throughout the period, including: * Augment UX Design With AI to Accelerate Product Delivery * Competitive Landscape: Product Analytics * Market Guide for Digital Adoption Platforms * Where to Find Data to Inform Customer Experience Personas and Journey Maps "StoryAI went from zero to our fastest-growing expansion product ever because it solves a real problem: enterprises are drowning in noise," said Scott Voigt, CEO of Fullstory. "When you can cut triage time by 3.8x using verified behavioral data instead of guesswork, teams don't hesitate. Behavioral data is the only foundation that actually holds." For strategic B2B insights and industry intelligence, follow Marketing News

Fullstory, a behavioral data company, reported its fastest growth in three years during the second half of its fiscal year, driven by upmarket expansion and AI innovation. The company's AI offering, StoryAI, became its fastest-growing expansion product in history, with over 50% of new accounts in Q4 adopting the capability. Customers using StoryAI Summaries action insights 3.8 times faster than non-AI users. The company expanded its platform with the November 2025 acquisition of Usetiful and launched new Guides and Surveys capabilities in February. Fullstory added major clients including PepsiCo, Shopify, and Mastercard, and was named Intercom's Tech Partner of the Year. The Atlanta-based company also earned recognition in multiple Gartner reports and made the Inc. 5000 list for the fifth consecutive year.