Fullstory has launched Guides and Surveys, a new product stemming from its late 2025 acquisition of Usetiful. The offering uses behavioural data to trigger personalised in-app guidance based on user intent and needs, without requiring developer support. The product enables teams to target users based on real-time behaviour and existing properties, deploy contextual surveys that boost response rates from 5-7% to over 30%, and implement no-code interventions immediately upon detecting user friction. Survey responses are linked to actual user sessions, allowing teams to quantify impact. Fullstory, headquartered in Atlanta, provides behavioural data analytics that captures digital interactions and transforms them into actionable insights. The company serves organisations across North America, EMEA and APAC.

Fullstory acquires Usetiful to connect behavioral analytics with real-time user guidance. Data analytics company Fullstory Inc. announced today that it had acquired Usetiful, an Estonian digital adoption platform startup known for deploying guides and surveys in applications, for an undisclosed sum. Founded in 2019, Usetiful offers a platform that is designed to help software companies streamline user onboarding and boost feature adoption. The platform offers no-code tools for creating interactive product tours, onboarding checklists, tooltips and in-app messages that guide users through key workflows. The platform supports customer success and does so by allowing product teams to deliver personalized, contextual help when users need it. It also allows companies to automate guidance for different user personas or stages in the customer journey through behavioral triggers and segmentation. Usetiful's platform also offers survey and feedback tools that allow teams to collect user sentiment and measure satisfaction through in-app surveys or widgets, with the insights able to be combined with engagement data to identify friction points or drop-offs in the user journey, helping teams iterate on product design and support. With the acquisition, Fullstory customers will be able to connect insights directly to action. For example, customer-facing product teams using Fullstory Analytics or Anywhere: Activation can deploy an in-app guide to help customers complete purchases or complete key workflows and also offer real-time, personalized support when high-value customers show signs of frustration. Fullstory Workforce customers who are aiming to enhance employee experience will also be able to guide new hires through multi-app onboarding tours or capture real-time feedback during critical initiatives. "At Usetiful, our mission has always been to help users unlock the full value of their digital tools," said co-founder and Chief Executive Ondrej Dobias. "The missing piece was knowing precisely when and why a user needed help in their unique journey." Dobias added that his company's real-time behavioral data is the key. "By joining forces, we can now move from providing great onboarding to creating a truly dynamic experience where the right intervention is triggered at the perfect moment," he said. Image: Usetiful. A message from John Furrier, co-founder of SiliconANGLE: Support its mission to keep content open and free by engaging with theCUBE community. Join theCUBE's Alumni Trust Network, where technology leaders connect, share intelligence and create opportunities. * 15M+ viewers of theCUBE videos, powering conversations across AI, cloud, cybersecurity and more * 11.4k+ theCUBE alumni - Connect with more than 11,400 tech and business leaders shaping the future through a unique trusted-based network. SiliconANGLE Media is a recognized leader in digital media innovation, uniting breakthrough technology, strategic insights and real-time audience engagement. As the parent company of SiliconANGLE, theCUBE Network, theCUBE Research, CUBE365, theCUBE AI and theCUBE SuperStudios - with flagship locations in Silicon Valley and the New York Stock Exchange - SiliconANGLE Media operates at the intersection of media, technology and AI. Founded by tech visionaries John Furrier and Dave Vellante, SiliconANGLE Media has built a dynamic ecosystem of industry-leading digital media brands that reach 15+ million elite tech professionals. Its new proprietary theCUBE AI Video Cloud is breaking ground in audience interaction, leveraging theCUBEai.com neural network to help technology companies make data-driven decisions and stay at the forefront of industry conversations.

Fullstory has acquired Usetiful, enhancing its ability to deliver personalized digital experiences. This acquisition allows Fullstory to transform behavioral insights into actionable strategies, improving feature adoption, user engagement, and conversion rates. Fullstory customers can now use these insights to deploy in-app guides for better customer interactions.