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Overview
Fullcast offers a Revenue Operations (RevOps) platform that links go-to-market strategy with day-to-day execution for B2B organizations. Its Go-to-Market Cloud is a SaaS product that integrates with CRMs like Salesforce to manage the RevOps lifecycle—from planning to execution to payment—with features such as territory management, quota planning, lead routing, and commission management. The platform moves processes out of scattered spreadsheets into one AI-powered environment, enabling real-time adjustments and what-if analyses across sales, marketing, finance, and revenue teams. Its goal is to simplify the entire customer journey and improve revenue performance, with leadership changes in 2024 and a move of headquarters to Salt Lake City to support growth.
About Fullcast
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Early VC
Total Funding
$45.3M
Headquarters
Bellevue, Washington
Founded
2016
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Simplify's Take
What believers are saying
- October 15, 2025 Copy.ai expands Fullcast into AI execution beyond planning.
- June 11, 2024 Copilot automated territory balancing and lead routing for operational teams.
- January 2024 financing added $34 million and Ryan Westwood's sales-ops leadership.
What critics are saying
- Integrating Ebsta, Atrium, Commissionly, Datajoin, and Copy.ai strains one product roadmap.
- Salesforce dependency exposes Fullcast if Salesforce changes APIs, pricing, or partner priorities.
- Five acquisitions since 2024 create execution risk; one failed integration wrecks customer trust.
What makes Fullcast unique
- Fullcast bundles planning, execution, incentives, and AI into one RevOps stack.
- October 15, 2025 brought Copy.ai, adding AI-native GTM workflows to Fullcast.
- Copilot automates territories, quotas, lead routing, and terminations directly inside CRM.
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Funding
Total Funding
$45.3M
Above
Industry Average
Funded Over
6 Rounds
Company News
Fullcast has announced the acquisition of Copy.ai, creating the first end-to-end AI-native revenue operations platform. This acquisition enhances Fullcast's mission to provide a unified GTM platform covering planning, forecasting, execution, and compensation. Copy.ai is a leading generative AI platform for sales and marketing workflows, trusted by millions globally.
The integration of Ebsta's robust revenue intelligence, forecasting and pipeline management capabilities with Fullcast's comprehensive GTM planning and execution platform will empower organizations to drive predictable and efficient revenue growth and operational efficiency.
Fullcast has acquired Atrium to enhance its sales performance management platform. This merger combines Fullcast's GTM planning and execution capabilities with Atrium's AI-driven sales performance insights. The unified platform aims to optimize sales performance and drive growth by managing the entire revenue lifecycle, from planning and territory management to sales coaching and commission payment.
Fullcast has acquired Commissionly to enhance its RevOps platform with integrated sales commission management. This acquisition aims to unify GTM operations, transforming Fullcast into a comprehensive sales performance management platform. Commissionly's tools will be integrated into Fullcast, aligning sales performance with territory planning and quota setting. Existing Commissionly customers will continue to receive support and benefit from the enhanced capabilities of the combined solution.
SALT LAKE CITY, Utah, Sept. 17, 2024 /PRNewswire-PRWeb/ - Fullcast is pleased to announce the appointment of Mitch Macfarlane as vice president of customer experience.
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About Fullcast
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
51-200
Company Stage
Early VC
Total Funding
$45.3M
Headquarters
Bellevue, Washington
Founded
2016
There are no jobs for Fullcast right now.
Find jobs on Simplify and start your career today