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Future Advocacy

Global advocacy agency delivering policy-influencing campaigns

Overview

Future Advocacy helps organizations drive meaningful change through advocacy. It partners with NGOs, foundations, and grassroots movements to shape policy and public opinion on issues like global health, development, food systems, child rights, and ethical AI. It designs strategies, influences decision-makers, runs creative and digital campaigns, delivers strategic communications, and provides research, policy design, and tailored advocacy training. Its goal is to achieve ambitious, measurable policy changes and systemic improvements by offering end-to-end support from strategy to campaign execution to training.

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About Future Advocacy

Simplify's Rating
Why Future Advocacy is rated
C
Rated C on Competitive Edge
Rated C on Growth Potential
Rated C on Differentiation

Industries

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2016

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Simplify's take

What believers are saying

  • Its website updated October 2, 2026, showing active operations and fresh thought leadership.
  • New hires in 2026, including Josep Oliver Juan and Elisa Cardillo, signal ongoing expansion.
  • Current client mix spans NGOs, foundations, and campaigns, including Gates Foundation-supported work.

What critics are saying

  • Funding dependence is explicit: a December 2026 consultant contract extends only if funded.
  • Only 150,000€ lobbying spend in 2024-2025 limits scale against larger advocacy firms.
  • A Gates Foundation-backed EU project concentrates revenue; any renewal loss hits 2027 pipelines.

What makes Future Advocacy unique

  • Founded in 2016, Future Advocacy operates from London, Brussels, Berlin, and Nairobi.
  • It combines advocacy, research, communications, and campaigning for global health, AI, and development.
  • Founder Rob Merrick brings deep political, media, and European advocacy experience.

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Benefits

  • Paid Vacation
  • Remote Work Options
  • Hybrid Work Options
  • Performance Bonus
  • Professional Development Budget

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