A close up of a football with a marijuana plant. gettyCannabis spending declined this past Super Bowl Sunday, with the typical checkout basket size valued at $84.61, a -4% decline from same store sales year-over-year. Despite the dip, there were still some notable patterns when it came to consumer behavior.According to data aggregated by cannabis marketing platform Fyllo, pre-rolls remained the most sought-after product on Super Bowl Sunday generating 37% of all sales that day. Chad Bronstein, founder of Fyllo, expressed little surprise about this finding, adding that pre-rolls are "the cheapest product in dispensaries." In an economically precarious climate, that can be a strong enticement for consumers."We see this sensitivity to pricing most significant among persons aged 25 to 75, where consumer spending this year around the Super Bowl decreased significantly," noted Bronstein, in an email.Interestingly, in this same vein, Fyllo found that GenZ cannabis sales surged on Super Bowl Sunday. Sales growth among the youngest demographic of 21 to 24-year-olds showed spending increases of +10%.Other significant movers and shakers category-wise included:*Dispensary gear category same store sales were up +20% this year, ranking as the second most popular product category this year;*Plants and beverages were the other two standouts, with category same store sales growing +200% and +39% respectively;In contrast, topicals and edibles category sales were down -36% and -25% this year. Bronstein speculated that this decline is "potentially a response to pricing, driven by higher manufacturing costs, especially for those looking to optimize the cost of their high."Slowing West Coast sales were countered with increases in the East and South

Hypertail PMP eliminates waste and adds greater efficiency by targeting advertisers' most passionate audiences on "long-tail" sitesCHICAGO, Jan. 24, 2023 /PRNewswire/ -- Fyllo , the leading platform providing data-driven marketing and regulatory solutions, today announced the launch of Hypertail PMP, a solution that helps advertisers contextually reach their target audiences through the unique set of websites essential to their passions and lifestyles. Hypertail PMP uncovers the advantage of long-tail media leveraging the power of natural language processing and semantic targeting to determine the most compelling ad inventory for reaching consumers engaged with hyper-relevant content.By identifying long-tail sites where a brand's most passionate, hyper-obsessive consumers are frequenting, Hypertail PMP brings the most efficient and targeted opportunities for performance to any programmatic marketer, yet it is particularly well-suited for advertisers promoting niche products/services where consumers are less likely to be engaging with mainstream publications.The power of Hypertail PMP lies in its ability to supplement and supercharge existing targeting efforts by using natural language processing to identify the exact places where a target audience is consuming specific content with a higher level of affinity, uncovering opportunities for brands to break through the clutter and competition on "mainstream" websites and publications by targeting high-value, long tail media. In other words, Hypertail PMP delivers options to reach audiences cost-effectively–in places competitors most likely haven't found–all while maximizing results."Contextual targeting is a must for brands operating in a truly 'privacy-first' world, but not all solutions are created equal," said Chad Bronstein, Founder and CEO at Fyllo. "Keyword targeting on major websites only paints a vague, and sometimes misleading, picture of a brand's target consumer at a higher cost. Hypertail PMP's ability to build semantic topics identifying hyper-engaged enthusiasts on niche sites more precisely connects the brand directly to their target audience at a lower cost, allowing for greater scalability and significantly improved performance."Hypertail PMP is the first of several new and upcoming product launches resulting from Fyllo's acquisition of unified targeting pioneer, Semasio, in April of 2022."The media landscape has changed dramatically in recent years, pushing consumers to content that speaks directly to them instead of aggregated news from big mainstream publishers," said Jeff Ragovin, Chief Commercial Officer, Fyllo

Marketing and regulatory consultancy Fyllo has launched a new retail media network (RMN) created specifically for the cannabis sector.