Overview

G2 is a tech marketplace that helps businesses find, review, and manage software solutions. It caters to a wide range of clients, from small startups to large enterprises, by providing insights through user reviews and market intelligence. G2's platform allows users to make informed decisions based on verified feedback and industry trends. The company generates revenue through subscription-based content marketing, licensing reports, and offering tailored marketing solutions. What sets G2 apart from competitors is its focus on providing specialized solutions for marketing, sales, and services teams, ensuring they can optimize their software investments effectively. The goal of G2 is to empower businesses to reach their potential by making data-driven decisions.

Simplify's Take

What believers are saying

• G2's new AI governance tools category attracts businesses seeking AI management solutions.
• Partnership with SecurityScorecard enhances G2's cybersecurity insights for software purchasing.
• Sydney Sloan's appointment as CMO could boost G2's brand visibility and engagement.

What critics are saying

• Emerging competitors like Trustpilot and Capterra may capture G2's market share.
• Reliance on AI-generated content could affect the authenticity of G2's user reviews.
• Data privacy regulations in the EU may impact G2's data collection capabilities.

What makes G2 unique

• G2 leverages over 1.3 million user reviews for informed software purchasing decisions.
• G2's platform offers real-time business software reviews, enhancing decision-making for professionals.
• G2 provides specialized solutions for marketing, sales, and services teams to optimize investments.

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Funding

Total Funding

$257.6M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:

Accel

Notable Investors:

Accel

$157,000,000

Series D

Jun 2021

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.

Series D Funding Comparison

Above Average

Industry standards

Ind Avg. $77M

$49M

$50M

$70M

$80M

$100M

$157M

View all funding stages