Overview

G2 is a tech marketplace that helps businesses find, review, and manage software solutions. It caters to a wide range of clients, from small startups to large enterprises, by providing insights through user reviews and market intelligence. G2's platform allows users to make informed decisions based on verified feedback and industry trends. The company generates revenue through subscription-based content marketing, licensing reports, and offering tailored marketing solutions. What sets G2 apart from competitors is its focus on providing specialized solutions for marketing, sales, and services teams, ensuring they can optimize their software investments effectively. The goal of G2 is to empower businesses to reach their potential by making data-driven decisions.

Simplify's Take

What believers are saying

• AI-driven personalization enhances user experience and engagement on G2's platform.
• AI-powered insights provide deeper understanding of customer sentiment and emerging trends.
• Partnership with SecurityScorecard strengthens G2's focus on cybersecurity in software purchasing.

What critics are saying

• AI integration from unSurvey may challenge the authenticity of user reviews.
• New AI Governance Tools category requires significant resources for user education and credibility.
• Strategic shifts by new CMO Sydney Sloan may not align with customer expectations.

What makes G2 unique

• G2 leverages over 1.3 million user reviews for informed software purchasing decisions.
• G2's acquisition of unSurvey enhances AI-driven conversational reviews and research capabilities.
• G2's new AI Governance Tools category addresses the need for managing AI systems effectively.

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Funding

Total Funding

$257.6M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:

Accel

Notable Investors:

Accel

$157,000,000

Series D

Jun 2021

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.

Series D Funding Comparison

Above Average

Industry standards

Ind Avg. $77M

$49M

$50M

$70M

$80M

$100M

$157M

View all funding stages