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G2 runs the largest tech marketplace for software, helping businesses discover, review, and manage software solutions. It gathers verified user reviews and market data to provide insights, market intelligence, and buyer intent information that support data-driven decisions. The platform earns revenue through subscription-based content marketing, licensing G2 Reports, and marketing solutions that drive demand and capture leads, plus specialized tools for marketing, sales, and services teams. Unlike many competitors, G2 combines a broad, trusted repository of reviews with actionable market data and lead-generation capabilities to cover the full software purchasing journey. The company aims to help organizations choose the right software and optimize their software investments, enabling teams to work more effectively and reach their goals.
Industries
Data & Analytics
Enterprise Software
Company Size
1,001-5,000
Company Stage
Series D
Total Funding
$257.6M
Headquarters
Chicago, Illinois
Founded
2012
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Total Funding
$257.6M
Above
Industry Average
Funded Over
7 Rounds
Industry standards
Flexible Work Hours
Unlimited Paid Time Off
Uruguayan fintech Infinia has raised $13.5 million in a Series A funding round to accelerate expansion across Latin America, Africa, and Asia. The round was led by Bain Capital and Variant Fund, with participation from Y Combinator, Lattice, Varrock, Reverie, Decacorn, G2, and Tekton Ventures. Founded in 2023 by CEO Ianai Urwicz and CTO Alejandro Rettig, Infinia operates a platform that bridges traditional banking networks with digital asset systems. The company enables businesses in emerging markets to operate seamlessly across blockchain networks and traditional financial services. Infinia's platform addresses the technical and regulatory challenges of interconnecting traditional clearing corridors with digital ledger efficiency. The 20-person company serves fintech clients, marketplaces, and global corporate platforms including Stripe/Bridge, OpenFX, Kast, and Despegar. The founders participated in Y Combinator's winter 2023 cohort.
G2, the B2B software data platform, has introduced new product capabilities to help go-to-market teams act on buyer signals more quickly. The company now offers MCP integrations with six platforms including Salesforce, Hubspot, Anthropic Claude, OpenAI ChatGPT, Microsoft Copilot and Google Gemini, alongside data connectors for Snowflake, BigQuery and Databricks. The announcement comes as 51% of B2B software buyers now begin their research with AI chatbots rather than Google, according to a G2 survey of 1,000 buyers. G2's MCP integrations have attracted over 350 customers and 100 weekly active users. The company has expanded its Buyer Intent signals to include data from Capterra, Software Advice and GetApp, delivering up to twice as many buyer signals. G2 also launched Intent Studio, Review Rally and AI Blueprints to help companies maintain review presence.
Birdeye earns #1 enterprise rankings across 14 categories in G2 Summer 2026 Awards. G2 leadership fueled by AI innovation and 113% surge in enterprise adoption Palo Alto, CA - May 27, 2026 Dominating the G2 Summer 2026 Awards Birdeye, the leading agentic platform for multi-location brands, today announced it has achieved G2's highest enterprise recognition across 14 categories, underscoring its growing leadership in AI agent-powered marketing, reputation management, and customer experience. The recognition reflects a broader market shift as enterprise brands increasingly replace fragmented tools with unified Agentic platforms that scale execution across every location. The momentum continues in Birdeye's enterprise business in Q1, including more than 100% year-over-year bookings growth, a 36% increase in average deal size, and more than 50% increase in generated pipeline, compared to Q1 of last year. Dominating the G2 Summer 2026 Awards In addition, Birdeye was recognized as the Overall and Enterprise leader across Multi-Location Marketing Platforms, SEO Tools, Local SEO, Conversational Marketing, Experience Management, Feedback Analytics, Patient Engagement, Customer Advocacy, Local Marketing, AI Content Creation Platforms. While debuting as a top player for AEO and Marketing Automation. The agentic roadmap for multi-location businesses "As online discovery shifts toward AI-generated answers and conversational experiences, multi-location brands need a new approach to visibility and customer engagement. Within just one quarter of launching our Answer Engine Optimization (AEO) capabilities, Birdeye was recognized as a G2 Leader in the category, reinforcing our deep understanding of where local discovery is headed and our commitment to building the AI roadmap multi-location businesses need to win in this next era," said Dave Lehman, President and COO, Birdeye According to 4K+ verified customer reviews and market presence data on G2, Birdeye continues to strengthen its leadership across core enterprise categories while advancing innovation in emerging AI-driven markets. "Every review shared by our customers helps us build a better platform," Dave added. "We're honored to be recognized by the enterprises that rely on Birdeye to power local consistency and growth." "At G2, our quarterly Market Report rankings are grounded in transparent data and verified reviews from real customers," said Godard Abel, co-founder and CEO, G2. "Congratulations to Birdeye on earning 14 number 1 placements among this season's reports - a reflection of the trust and satisfaction they've built with their customers." Within just one quarter of launching its Answer Engine Optimization (AEO) capabilities, Birdeye was recognized as a G2 Leader in the category, reinforcing its deep understanding of where local discovery is headed and its commitment to building the AI roadmap multi-location businesses need to win in this next era" -Dave Lehman, President and COO, Birdeye About Birdeye Birdeye is the leading agentic platform for multi-location brands. Birdeye replaces fragmented marketing tools with agents that automate key workflows across reviews, listings, social media, surveys, marketing automation, and customer experience. Trusted by the largest enterprise brands globally, Birdeye helps brands grow their local presence, manage their reputation, drive conversions, and deliver exceptional customer experiences. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale.
G2, the B2B software review platform, has launched new product innovations to help software companies build trust and visibility in AI-driven search environments. The updates include identity verification through LinkedIn, structured content for AI systems, and a model context protocol integration with Claude. Over 100,000 G2 reviews now feature LinkedIn verification, reducing review rejection rates by 40%. New buyer content features include structured category FAQs, guided discussion prompts and focused feature lists designed to surface deeper insights whilst making information easier for AI systems to interpret. The company also introduced expanded market intelligence tools, including Competitive Pulse for identifying at-risk deals, answer engine optimisation analytics, and spend data derived from over $100 billion in SaaS purchasing agreements. These capabilities aim to help vendors increase AI search visibility whilst giving buyers more credible insights.
Trace ranked number one for Usability and Results in G2's ESG Reporting Index. March 2026 G2 has published its latest ESG Reporting Software Index, and Our Trace is proud to share that Trace has ranked number one in two of the four categories assessed: Usability and Results. Our Trace is a small, focused team. Competing in the same category as Workiva, IBM, and SAP and coming out ahead in the metrics that matter most to the people actually doing the work is something Our Trace is genuinely proud of. These rankings are based entirely on verified reviews from real users. No marketing spend influences them. They reflect what customers say when asked directly about their experience. What the G2 index measures. G2's ESG Reporting Index evaluates software across four dimensions, each scored on a weighted index based on user reviews. Usability Index: How easy the software is to learn, use, and administer. Trace scored 8.86 out of 10, ranking first in the category ahead of Submit.com (8.52), Denxpert (8.45), and Workiva (8.35). Results Index: Whether users achieve the outcomes they were looking for. Trace scored 8.58 out of 10, ranking first ahead of Denxpert (8.53). Relationship Index: Quality of support, responsiveness, and the overall customer relationship. Trace scored 8.68, ranking second in the category. Implementation Index: How smoothly organisations get up and running. Trace scored 8.18, ranking second in the category. Across all four indices, Trace ranked in the top two. That is a consistent result, not an outlier. Trace can help you at each stage, at your pace, aligned to your goals. Reach out to talk to one of its friendly team now Why Usability and Results matter most. For teams navigating mandatory climate reporting under AASB S2 and ISSB standards, usability and results are the two things that actually determine whether a platform is worth using. Usability matters because climate disclosure sits at the intersection of finance, sustainability, risk, and governance. The people doing the work are not always technical specialists. They need software that reduces complexity rather than adding to it. A high usability score means that real users found Trace genuinely easy to work with, not just easy to demo. Results matter because ASRS disclosure is not an exercise in box-ticking. Organisations need to produce disclosures that are credible, defensible, and audit-ready. A high results score means users are actually achieving that outcome with Trace, not just generating outputs. Momentum leader in ESG Reporting and Sustainability Management. Beyond the index rankings, G2 has placed Trace in the Momentum Leaders quadrant across both the ESG Reporting and Sustainability Management software categories. The Momentum Grid is based on a combination of user satisfaction and market presence trajectory. Being placed in the Momentum Leaders quadrant reflects both strong customer reviews and growing recognition in the market. For an emerging platform competing against established enterprise vendors, this placement reflects genuine traction with users rather than category incumbency. What this means for organisations evaluating climate Reporting Software. The ESG software market is crowded. Large enterprise vendors have significant brand recognition, large sales teams, and long feature lists. That can make procurement decisions feel straightforward: buy the biggest name and the risk is managed. What G2's index data shows is that brand size and user experience are not the same thing. Trace's rankings in usability and results reflect something specific: a platform designed from the ground up for climate disclosure, with a team that works closely with customers through their reporting process, not one that sells a licence and moves on. Organisations that are evaluating platforms for ASRS compliance are welcome to benchmark directly. You can read what customers have said in their own words on its G2 reviews page. Our Trace is confident in what the data shows. Working with Trace. If your organisation is approaching mandatory climate reporting and wants to understand what a structured, proportionate path through ASRS looks like with a platform your team will actually want to use, Our Trace is glad to talk through it. Trace is a climate reporting platform specialising in ISSB and AASB standards, helping businesses navigate mandatory climate disclosure with clarity and confidence.
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Industries
Data & Analytics
Enterprise Software
Company Size
1,001-5,000
Company Stage
Series D
Total Funding
$257.6M
Headquarters
Chicago, Illinois
Founded
2012
Find jobs on Simplify and start your career today