G2

G2

Tech marketplace for software reviews and insights

About G2

Simplify's Rating
Why G2 is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Company Size

1,001-5,000

Company Stage

Series D

Total Funding

$257.6M

Headquarters

Chicago, Illinois

Founded

2012

Overview

G2 is a tech marketplace that helps businesses find, review, and manage software solutions. It caters to a wide range of clients, from small startups to large enterprises, by providing insights through user reviews and market intelligence. G2's platform allows users to make informed decisions based on verified feedback and industry trends. The company generates revenue through subscription-based content marketing, licensing reports, and offering tailored marketing solutions. What sets G2 apart from competitors is its focus on providing specialized solutions for marketing, sales, and services teams, ensuring they can optimize their software investments effectively. The goal of G2 is to empower businesses to reach their potential by making data-driven decisions.

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Simplify's Take

What believers are saying

  • AI-driven personalization enhances user experience and engagement on G2's platform.
  • AI-powered insights provide deeper understanding of customer sentiment and emerging trends.
  • Partnership with SecurityScorecard strengthens G2's focus on cybersecurity in software purchasing.

What critics are saying

  • AI integration from unSurvey may challenge the authenticity of user reviews.
  • New AI Governance Tools category requires significant resources for user education and credibility.
  • Strategic shifts by new CMO Sydney Sloan may not align with customer expectations.

What makes G2 unique

  • G2 leverages over 1.3 million user reviews for informed software purchasing decisions.
  • G2's acquisition of unSurvey enhances AI-driven conversational reviews and research capabilities.
  • G2's new AI Governance Tools category addresses the need for managing AI systems effectively.

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Funding

Total Funding

$257.6M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$157M
G2

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↓ -2%

2 year growth

↑ 0%
MRWeb
Jun 13th, 2025
Daily Research News Online

Global software marketplace G2 has announced the acquisition of unSurvey, whose platform conducts 'human-like', AI-moderated interviews.

Business Wire
Jun 11th, 2025
G2 Introduces AI-Led Conversational Reviews and Research with Acquisition of unSurvey

G2, the world’s largest and most trusted software marketplace, today announced it has acquired AI-first capabilities and talent from unSurvey, a YCombinator-...

G2
May 19th, 2025
G2 Review Managed Services Brings a Hands-free Approach to Collecting Feedback

To help software companies grow their review presence, The G2 is excited to introduce Review Managed Services.

TMCnet
Mar 12th, 2025
G2's New Innovations Help Software Vendors Reach More Buyers

New features to these pages include: filters by profile, star rating, and review recency ability to highlight multiple products and services key performance metrics to support more informed decision-making additionally, G2 has unveiled new autogenerated reference page functionality, empowering teams to quickly transform reviews into targeted content- tailored by company size, industry, or competitive comparison -to accelerate deals.

Pinoy Bisnes
Feb 19th, 2025
Aligned Earns Spot on G2's 2025 Best Software Awards for Top Sales Software

Aligned earns spot on G2's 2025 Best Software Awards for Top Sales Software.

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