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About G2
Industries
Data & Analytics
Consulting
Enterprise Software
Company Size
1,001-5,000
Company Stage
Series D
Total Funding
$257.6M
Headquarters
Chicago, Illinois
Founded
2012
Overview
G2 is a tech marketplace that helps businesses find, review, and manage software solutions. It caters to a wide range of clients, from small startups to large enterprises, by providing insights through user reviews and market intelligence. G2's platform allows users to make informed decisions based on verified feedback and industry trends. The company generates revenue through subscription-based content marketing, licensing G2 Reports, and offering tailored marketing solutions. Unlike its competitors, G2 focuses on delivering comprehensive data-driven insights that help marketing, sales, and services teams optimize their software investments and strategies. The goal of G2 is to empower businesses to reach their potential by making informed software choices.
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Simplify's Take
What believers are saying
- G2's new AI governance tools category attracts businesses seeking AI management solutions.
- Partnership with SecurityScorecard enhances G2's cybersecurity insights for software purchasing.
- Sydney Sloan's appointment as CMO could boost G2's brand visibility and engagement.
What critics are saying
- Emerging competitors like Trustpilot and Capterra may capture G2's market share.
- Reliance on AI-generated content could affect the authenticity of G2's user reviews.
- Data privacy regulations in the EU may impact G2's data collection capabilities.
What makes G2 unique
- G2 leverages over 1.3 million user reviews for informed software purchasing decisions.
- G2's platform offers real-time business software reviews, enhancing decision-making for professionals.
- G2 provides specialized solutions for marketing, sales, and services teams to optimize investments.
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Funding
Total Funding
$257.6M
Above
Industry Average
Funded Over
6 Rounds
AccelIndustry standards
Benefits
Flexible Work Hours
Unlimited Paid Time Off
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 2%New features to these pages include: filters by profile, star rating, and review recency ability to highlight multiple products and services key performance metrics to support more informed decision-making additionally, G2 has unveiled new autogenerated reference page functionality, empowering teams to quickly transform reviews into targeted content- tailored by company size, industry, or competitive comparison -to accelerate deals.
Aligned earns spot on G2's 2025 Best Software Awards for Top Sales Software.
February 19, 2025 - Parcel Perform, a pioneering force in e-commerce logistics technology, is proud to announce its recognition as a top-tier solution in G2's 2025 Best Software Awards, earning a prominent position in the Best Supply Chain & Logistics Software Products category.
Category introduction and significance: G2 has launched a new AI Governance Tools category to help organizations effectively manage and monitor their AI systems.
LAS VEGAS, August 05, 2024-(BUSINESS WIRE)-BLACK HAT 2024 - G2, the world's largest and most trusted software marketplace, has teamed up with SecurityScorecard, the global leader in security ratings.
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About G2
Industries
Data & Analytics
Consulting
Enterprise Software
Company Size
1,001-5,000
Company Stage
Series D
Total Funding
$257.6M
Headquarters
Chicago, Illinois
Founded
2012
There are no jobs for G2 right now.
Find jobs on Simplify and start your career today