Overview

G2 is a tech marketplace that helps businesses find, review, and manage software solutions. It caters to a wide range of clients, from small startups to large enterprises, by providing insights through user reviews and market intelligence. G2's platform allows users to make informed decisions based on verified feedback and industry trends. The company generates revenue through subscription-based content marketing, licensing G2 Reports, and offering tailored marketing solutions. What sets G2 apart from competitors is its focus on user-generated content and data-driven insights, which help marketing, sales, and services teams optimize their software investments. The goal of G2 is to empower businesses to reach their potential by providing the necessary tools and information to make effective software choices.

Simplify's Take

What believers are saying

• G2's new AI Governance Tools category aligns with increased demand for AI management solutions.
• Partnership with SecurityScorecard highlights cybersecurity's growing role in software purchasing decisions.
• Sydney Sloan's appointment as CMO could boost G2's marketing strategies and brand visibility.

What critics are saying

• Emerging software review platforms may dilute G2's market share with innovative features.
• Rapid AI technology evolution may outpace G2's ability to categorize AI-related software.
• Partnerships like SecurityScorecard may expose G2 to cybersecurity risks if compromised.

What makes G2 unique

• G2 leverages over 1.3 million user reviews for informed software purchasing decisions.
• G2's platform serves diverse clients, from startups to large enterprises, across industries.
• G2 offers specialized solutions for marketing, sales, and services teams to optimize software investments.

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Funding

Total Funding

$250.6M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:

Accel

Notable Investors:

Accel

$157,000,000

Series D

Jun 2021

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.

Series D Funding Comparison

Above Average

Industry standards

Ind Avg. $77M

$49M

$50M

$70M

$80M

$100M

$157M

View all funding stages