From exploring the latest industry trends to meeting the brilliant minds behind next-generation tech and creativity, UK House offers a dynamic space for discovery and connection. Whether it's AI breakthroughs, immersive storytelling, or emerging creative technologies, the UK House lineup ensures that attendees can experience the best of UK innovation in action.The just-released UK House @SXSW 2025's schedule features dynamic discussions with thought leaders in the tech and creative industries and celebrations of the transformative power of US-UK collaboration.On International Women's Day, the UK House program will spotlight the influence and experiences of women leaders in creative technology, reflecting the UK's commitment to diversity and inclusion.Alan Gogbashian, the UK's Deputy Trade Commissioner North America, will be at UK House engaging with US investors, buyers and business leaders to discuss opportunities to fuel their growth by partnering with the UK.AUSTIN, Texas, March 7, 2025 /PRNewswire/ -- UK House @ SXSW 2025 is set to be a must-visit hub for cutting-edge ideas, immersive experiences and high-impact networking. Taking place March 8-11, the just-released program features thought-provoking discussions with industry leaders, interactive showcases of UK innovation and invaluable opportunities to connect with the trailblazers shaping the future of tech and creativity.This year's lineup includes a Conversation Series featuring innovators from the UK and US, a special partnership with WIRED and immersive demonstrations of game-changing technology and creative breakthroughs. With a strong focus on UK-US partnerships, UK House will spotlight the talent, ideas and collaborations driving global innovation.Program highlights include:Conversation Series in partnership with WIRED: The Innovation Imperative: Charlotte Blank , US CMO of Jaguar Land Rover North America , delves into the intersection of behavioral science and strategic leadership, fostering a culture of creativity and innovation, adapting to meet the evolving expectations of future consumers., US CMO of Jaguar Land Rover , delves into the intersection of behavioral science and strategic leadership, fostering a culture of creativity and innovation, adapting to meet the evolving expectations of future consumers. Conversation Series: This is London Calling, Bringing BBC + Roblox to Gen Z: How has the world's oldest broadcaster leveraged gaming to reach elusive Gen Z and Gen A audiences? Charles Hambro , CEO & Co-Founder of GEEIQ and James Reevell, Executive Editor for Youth Audiences, BBC iPlayer & BBC3, provide insights into the next frontier of audience engagement.How has the world's oldest broadcaster leveraged gaming to reach elusive Gen Z and Gen A audiences? , CEO & Co-Founder of GEEIQ and James Reevell, Executive Editor for Youth Audiences, BBC iPlayer & BBC3, provide insights into the next frontier of audience engagement. Conversation Series in partnership with WIRED: How UK & US Tech Collaboration is Transforming the Music Industry : Panelists Rubin Patel , CEO of TenWest; LaTecia Johnson , Co-Founder, Ingenius Studios; and Anne McKinnon , CEO and co-founder, Ristband; moderated by WIRED Editor Michael Calore , will discuss how transatlantic tech innovation continues to reshape music creation, distribution and audience engagement.Panelists , CEO of TenWest; , Co-Founder, Ingenius Studios; and , CEO and co-founder, Ristband; moderated by WIRED Editor , will discuss how transatlantic tech innovation continues to reshape music creation, distribution and audience engagement

Are you looking to showcase your brand in front of the gaming industry’s top leaders? Learn more about GamesBeat Summit sponsorship opportunities here. Paris Hilton took a deep dive into the metaverse with her Slivingland experience on Roblox, and her 11:11 Media company has released the results of brand interactions.Roblox’s platform of user-generated content reaches more than 216 million monthly active users and it represents an evolution of social media for Hilton, as Roblox games are a way to engage young people who aren’t easy to reach with brand advertising.Slivingland represented 11:11’s first metaverse-native intellectual property; Roblox was the first place Paris Hilton’s new lifestyle brand, Sliving, appeared.As of February 2024, it’s had over 3.4 million visitors, more than Paris World, which is nearly two years older. A TikTok by Paris promoting Slivingland was viewed over eight million times. The results were the equivalent of $60 million in ad spending, the report found. Slivingland drew an average of 11 minutes per daily active user in January 2024

Gucci avatars in the new Gucci Cosmos Land experience on The Sandbox. Gucci / Sandbox. Gucci’s blockbuster Gucci Cosmos exhibition is launching in decentralized gaming world The Sandbox. Dubbed Gucci Cosmos Land, The itinerant exhibition currently on show in London at 180 The Strand has been recreated on the blockchain based platform harnessing The Sandbox’s voxelized aesthetic.Just like the physical exhibition designed by Es Devlin and curated by fashion historian Maria Luisa Frisa, The Sandbox’s Gucci Cosmos Land experience is an immersive journey where users can explore the house’s history through its emblematic designs—participating in quests along the way