GIPHY

GIPHY

Platform for sharing animated GIFs and stickers

About

GIPHY specializes in providing animated GIFs, clips, and stickers to enhance online communication. Users can search and share a wide variety of animated content across categories like entertainment and sports. The platform allows users to create their own GIFs from videos or images, adding captions and stickers for customization. GIPHY operates on a business model that includes advertising and partnerships, offering free access to its library while generating revenue through sponsored content and branded GIFs. This approach not only attracts a large user base but also provides brands with effective advertising opportunities. GIPHY's goal is to make online communication more engaging and expressive for users while offering innovative solutions for brands to increase their visibility.

Company Stage

Acquired

Employees

51-200

Industries

Consumer Software, Consumer Goods, Entertainment

Total Funding

$146.8M

Headquarters

New York City, New York

Founded

2013


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Simplify's Take

What believers are saying

  • Collaboration with TikTok enhances GIF recommendations, broadening reach among younger audiences.
  • New video hub with sound expands content offerings, attracting multimedia-interested users.
  • FaZe Clan's 10 billion views highlight GIPHY's engagement potential with gaming communities.

What critics are saying

  • Competition from TikTok's GIF integration may reduce GIPHY's market share.
  • Blockchain platforms like Cube Labs could divert creators and users from GIPHY.
  • Saturation of popular brand GIFs may overshadow smaller creators, reducing platform diversity.

What makes GIPHY unique

  • GIPHY offers a vast library of GIFs, clips, and stickers for diverse audiences.
  • The platform allows users to create and customize GIFs from various media sources.
  • GIPHY's partnerships with brands and creators enhance its content exclusivity and engagement.

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