Koddi expands Commerce Media targeting capabilities through new GIPHY and LiveRamp collaboration. Partnership enables brands to activate targeted advertising across GIFs, stickers, reactions and conversational moments. FORT WORTH, Texas, July 16, 2026 (GLOBE NEWSWIRE) - Koddi, the leading commerce media technology for enterprises, today announced a partnership with GIPHY that enables brands to activate targeted advertising across GIFs, stickers, reactions and search experiences. The partnership combines Koddi's commerce media technology, LiveRamp's identity and audience capabilities and GIPHY's advertising platform to help advertisers engage consumers in the moments of digital self-expression that happen every day. Together, the companies are creating new opportunities for brands to reach highly engaged audiences while supporting GIPHY's next phase of advertising growth. The partnership underscores Koddi's ability to help media owners modernize and scale their advertising businesses. By delivering the infrastructure required to manage campaigns, serve ads and optimize media performance, Koddi enables organizations like GIPHY to unlock greater efficiency, maximize monetization and build future-ready advertising ecosystems. "Consumers don't just interact with brands when they're shopping. They connect with them while they're searching and sharing," said Eric Brackmann, VP of Commerce Media at Koddi. "This partnership brings commerce media capabilities to those moments, helping advertisers activate campaigns more effectively while giving GIPHY the foundation to scale and monetize its advertising business." As consumers communicate through GIFs, advertisers are looking for new ways to build meaningful connections with audiences beyond traditional display and video formats. The partnership brings more advanced audience activation, campaign management and measurement capabilities to GIPHY's advertising platform, enabling brands to better understand and optimize performance across these experiences. "As we continue to grow GIPHY Ads, we're focused on delivering more value to advertisers while creating a scalable foundation for long-term growth," said Kevin Hein, Chief Growth Officer at GIPHY. "Koddi's technology helps us streamline campaign activation, improve performance and build the infrastructure needed to support the next phase of our advertising business." As commerce media continues to extend beyond traditional retail environments, partnerships like this demonstrate how advertisers can reach consumers in more engaging, contextually relevant moments. By bringing together privacy-first data, intelligent campaign activation and premium consumer experiences, Koddi is helping enable commerce media for any organization with an owned digital audience, unlocking new opportunities to create value for advertisers and consumers alike. About Koddi Koddi is the leading commerce media platform powering the world's most ambitious media networks and brands. Built on first-party data, cutting-edge agentic decisioning, and over a decade of experience powering billions in media spend, Koddi enables enterprises across commerce verticals to launch and scale media networks, drive smarter monetization, and deliver next-generation consumer experiences. Koddi partners include Babylist, Booking.com, Cars.com, Fanatics, Gopuff, Grubhub, Kohl's, Kroger, and many more. Learn more at koddi.com. About GIPHY Founded in 2013, GIPHY Inc. is the visual communication platform where thousands of creators, media, and brand partners make everyday expression a little more moving. GIPHY empowers you to discover and share the GIFs, Clips, and Stickers that make your conversations more positive, more expressive, and more you. In addition, GIPHY Ads enables brands to connect with their audiences through ads people share, not just see. Acquired by Shutterstock in 2023, GIPHY's platform has a daily user reach of 1+ billion to which it serves 10+ billion pieces of short-form content every day. For more information, visit GIPHY.com or follow Africa Finance Today on Instagram, Twitter, Facebook, and TikTok @GIPHY. Media Contact Rachel Jermansky, SamsonPR for Koddi [email protected] Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Africa Finance Today do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

KFC brings back fan favorite item after years of demand. In a news release, the global fried chicken chain announced that beginning July 13, it will once again serve its famous Popcorn Chicken, but only while supplies last. KFC's Popcorn Chicken initially debuted in the early 1990s, well before fans could declare their love for the bite-sized chicken on social media. By the time it was omitted from the menu in 2023, fans of the meal demanded its return online. "For years, KFC has heard directly from fans clamoring for Popcorn Chicken's return. We read every comment, every DM, and even every online petition signature, and the message was impossible to ignore," said Melissa Cash, Chief Marketing Officer, KFC US. "As we continue our Kentucky Fried Comeback journey, this menu item return shows our commitment to listening to our most passionate fans by giving them exactly what they're craving. We're nodding to nostalgia as we simultaneously modernize the brand and how it shows up throughout the world." To help hype up the return of the beloved Popcorn Chicken, KFC teamed up with GIPHY to create GIFs that fans can use to express excitement on social media. "Popcorn Chicken has one of the most obsessive fanbases KFC has ever seen, and the brand is meeting that obsession head-on by inserting itself into the internet's favorite reaction: the popcorn GIF," KFC said in a statement. Through a new partnership with GIPHY, KFC is rolling out a collection of exclusive Popcorn Chicken GIFs starring the Colonel himself, giving fans a Kentucky Fried way to react in the exact moments they're already reaching for a popcorn meme. The collection is available now on GIPHY." KFC now serving three Popcorn Chicken offerings. KFC is offering its Popcorn Chicken in three different ways, priced between $8.49 and $10.99. The $10 Popcorn Chicken Bucket includes 16 ounces of Popcorn Chicken served with four dipping sauces. Customers can also order the Popcorn Chicken Big Box for $10.99, which comes with six ounces of Popcorn Chicken, two Original Recipe Tenders, medium fries, a medium drink, two dipping sauces, and a chocolate chunk cookie. Additionally, fans can order the Popcorn Chicken Combo, priced at $8.49, which includes six ounces of Popcorn Chicken, medium fries, a medium drink, and one dipping sauce. The return of the famed Popcorn Chicken is available at KFC locations nationwide.