GOBankingRates

GOBankingRates

Personal finance content platform with tools

Overview

GoBankingRates provides online financial guidance and tools for everyday money management. It publishes articles, guides, and reviews on topics like savings, investments, retirement, and banking promotions, along with current promotional offers. It earns revenue through advertising, sponsored content, and affiliate marketing, serving individuals, financial advisors, and businesses. Its goal is to help users make informed financial decisions by delivering up-to-date information, practical guidance, and useful financial tools.

About GOBankingRates

Simplify's Rating
Why GOBankingRates is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Fintech

Financial Services

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

El Segundo, California

Founded

2004

Simplify Jobs

Simplify's Take

What believers are saying

  • Housing wage data from NLIHC 2025 fuels state-specific affordability articles.
  • $38.3 million 2025 revenue supports content expansion and partnerships.
  • Recent studies on $1,800 retiree cities and rent salaries drive traffic.

What critics are saying

  • NLIHC and Statista outrank GOBankingRates on housing queries in 3-12 months.
  • Advertisers shift budgets to debt relief content within 6-18 months.
  • Regulatory bans on payday loan affiliates collapse revenue in 12-36 months.

What makes GOBankingRates unique

  • GOBankingRates syndicates content to MSN, CNN, and CNBC for billions of impressions.
  • Umbrella company owns GOFreeCredit and CardCritics for integrated fintech education.
  • 20-year history since 2004 launch as ConsumerTrack delivers trusted personal finance expertise.

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Benefits

100% Remote

Health Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Professional Development Budget

Conference Attendance Budget

401(k) Retirement Plan

401(k) Company Match

Company News

GOBankingRates
May 17th, 2023
Tori Dunlap Says Everyone Should Open This Type of Bank Account To Easily Start Earning More | GOBankingRates

Chosen by GOBankingRates as a Top Money Expert, here she shares her expertise on the best type of bank account and the many advantages of credit cards over debit cards.

Beasley Broadcast Group
Apr 15th, 2023
Pennsylvania Has 2 of the Best Cities to Live on $1,800 a Month

GOBankingRates has conducted a study to find the best places for retirees to live in America, if their monthly income is $1,800.

AOL
Feb 2nd, 2023
Here’s How Long You Should Hold Onto Tax Filing Paperwork, According to an Expert

Lauren Wybar, CFP and senior financial advisor at Vanguard Personal Advisor Services, joins GOBankingRates to share the general guidelines for maintaining tax records.

GOBankingRates
Dec 28th, 2022
The Best Dates of 2023 To Buy a Mattress | GOBankingRates

GOBankingRates recently published a guide to the 10 best places to buy a mattress.

GOBankingRates
Dec 14th, 2022
5 Causes of Workplace Stress and How To Deal With Them, According To a Ramsey Expert | GOBankingRates

Career coach and Ramsey expert Ken Coleman joins GOBankingRates to share the exact definition of burnout, its five causes and the cures to focus on your wellness.

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