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Overview
GSD&M is a full-service advertising agency rooted in Austin that helps brands grow by turning their core purpose into market-facing campaigns. It combines strategy, creative work, and multi-channel communications to shift messaging and drive business results. What sets GSD&M apart is its explicit focus on purpose—working with clients to define, articulate, and translate their deeper mission beyond profits, and measuring impact not just on sales but on people and communities. The firm aims to grow its clients' businesses while making a positive difference for employees, clients, and communities through responsible, purpose-driven work.
About GSD&M
Industries
AI & Machine Learning
Cybersecurity
Enterprise Software
Design
Data & Analytics
Consulting
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Austin, Texas
Founded
1971
Simplify's Take
What believers are saying
- Fruit of the Loom win expands GSD&M beyond traditional automotive and beverage verticals.
- Omnicom network scale enables access to emerging capabilities and cross-agency talent resources.
- Corporate diversity mandates increasingly influence Fortune 500 procurement, aligning with GSD&M's Omniwomen initiatives.
What critics are saying
- Lee Newman's 12-month onboarding window creates execution risk during critical strategic decisions.
- Southwest Airlines concentration exposes GSD&M to airline industry cyclical demand and budget cuts.
- Generative AI commoditizes mid-tier creative work, threatening full-service agency economic model viability.
What makes GSD&M unique
- Lee Newman's CEO appointment brings fresh strategic direction and deep institutional knowledge.
- Multi-platform creative execution capability demonstrated through Southwest Airlines' integrated 'Big Flex' campaign.
- Market dominance in Austin with 3x revenue of second-largest competitor enables talent and capability investment.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
Paid Holidays
401(k) Retirement Plan
401(k) Company Match
Wellness Program
Mental Health Support
Gym Membership
Conference Attendance Budget
Professional Development Budget
Stock Options
Company Equity
Phone/Internet Stipend
Home Office Stipend
Family Planning Benefits
Fertility Treatment Support
Childcare Support
Parental Leave
Adoption Assistance
Relocation Assistance
Employee Discounts
Meal Benefits
Professional Certification Support
Tuition Reimbursement
Training Programs
Mentorship Program
Performance Bonus
Profit Sharing
Employee Stock Purchase Plan
Commuter Benefits
Legal Services
Remote Work Options
Company News
Longtime executive Duff Stewart will step down as chief executive (CEO) of GSD&M after 35 years at the agency, handing the reins to president Lee Newman, ADWEEK can exclusively share.
THE DETAILS Kersey joins from GSD&M, an Omnicom Media Group agency, and brings more than 20 years of seasoned media and advertising experience to the team.
Kersey joins the Groupe from GSD&M, a fully integrated agency within Omnicom Media Group.
Southwest partnered with its agencies Spark Foundry and GSD&M to develop "The Big Flex" theme and bank a list of creative assets for "multiple media platforms," including streaming services, broadcast and cable TV, social media, and audio platforms.
-In honor of International Women’s Day, GSD&M, in coordination with Omniwomen, a group that serves as a catalyst for increasing the influence and number of women leaders throughout the Omnicom network, is taking on the tampon tax.
GSD&M is Hiring for 7 Jobs on Simplify!
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About GSD&M
Industries
AI & Machine Learning
Cybersecurity
Enterprise Software
Design
Data & Analytics
Consulting
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Austin, Texas
Founded
1971
GSD&M is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today