From NetSuite President's Club to grain-to-bottle whisky in the eastern townships. Martin McNicoll spent 18 years building one of canada's top NetSuite practices. Then he sold it and started growing barley. This is the first episode in an occasional In The Channel series called "Life after the channel" - conversations with people who built careers in the Canadian IT channel and then went on to do something completely different. Martin McNicoll founded Gurus Solutions, originally ERP Guru, and grew it into one of NetSuite's most decorated Canadian partners over nearly two decades - President's Club, nine consecutive years as a Five Star Award winner, and offices from Montreal to Chicago. He sold the company in 2022 and turned his attention to something that had been brewing since a 50th birthday trip to Scotland: whisky. Distillerie des Cantons de l'Est is a grain-to-bottle operation in Mansonville, Quebec, where Martin and his team are growing organic barley and rye using regenerative agriculture, distilling on-site, and aging their whisky in oak casks. First barrels went in in December 2024, with the first whiskies expected around 2028. In this conversation, Channelbuzz talk about the failed attempt to buy a cask at Balvenie that started it all, the sale of Gurus and what made him finally say yes, why the skills he built running an ERP consultancy translate surprisingly well to running a distillery, and what it means to retrain a SaaS-speed brain for a product that takes years to mature. Martin also shares the story behind the McNicoll brand - his Scottish ancestors who came to Quebec with the 78th Fraser's Highlanders in 1757 - and talks about the fight to get a distillery approved on Quebec agricultural land, replanting American oak for barrels that won't be ready for 30 years, and what's coming next, including a butterscotch liqueur later this year. Audio Player

Learn how GURUS Solutions worked with online payment company, Freedompay, to move their growing business to the Cloud with NetSuite ERP for payment companies.