Gambling.com Group

Online gambling affiliate marketing network

Gambling.com Group

Online gambling affiliate marketing network

Overview

Gambling.com Group earns commissions by connecting online gambling operators with players through a network of sites, rather than offering gambling services itself. Its products are affiliate content and lead-generation sites that guide users to operators, with revenue earned under CPA, Revenue Share, or hybrid models, plus subscriptions, content syndication, and advertising. It stands out from rivals with a large, global portfolio of over 50 sites, a strong focus on the North American market, and a mix of affiliate marketing plus media partnerships and acquisitions to share in revenue. Its goal is to scale performance-based customer acquisition for online gambling operators and expand its presence, especially in the United States, across multiple monetization channels and strategic partnerships.

Significant Headcount Growth

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About Gambling.com Group

Simplify's Rating

Why Gambling.com Group is rated

Rated C on Competitive Edge

Rated C on Growth Potential

Rated C on Differentiation

Industries

Data & AnalyticsEntertainmentGaming

Company Size

201-500

Company Stage

IPO

Headquarters

Dublin, Ireland

Founded

2006

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Simplify's take

What believers are saying

October 2026 prediction-market volume hit a record $4.13 billion, boosting demand for data.
May 2026 restructuring targets $13 million annual savings, with half landing in 2026.
OpticOdds integrated Perplexity Computer in July 2026, opening enterprise AI distribution.

What critics are saying

May 2026 layoffs cut 25% of staff after Q1 revenue flatlined at $40.4 million.
Google ranking volatility and AI spam already reduced organic-search dependence and NDC growth.
Prediction markets and regulatory changes in Finland and the UK threaten affiliate demand.

What makes Gambling.com Group unique

OpticOdds and OddsJam gave Gambling.com a 2026 sports-data platform beyond affiliate SEO.
Charles Gillespie and Kevin McCrystle kept control through the May 2026 leadership handoff.
Gambling.com monetizes high-intent betting traffic through CPA, revenue share, and subscriptions.

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Funding

Total Funding

$65.5M

Above

Industry Average

Funded Over

2 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!

Post IPO Debt Funding Comparison Coming Soon

Benefits

Health Insurance
Flexible Work Hours
Remote Work Options
Hybrid Work Options
Company Social Events
Training Programs
All the hardware and software you need to be successful
Home Office Stipend
Gym Membership

Stock Price

Growth & Insights and Company News

6 month growth

27%

1 year growth

29%

2 year growth

32%

Yahoo Finance

May 16th, 2026

Gambling.com cuts 25% of staff as AI generates 80% of code and prediction markets drain betting demand

Gambling.com Group and Penn Entertainment announced significant job cuts this week, with Gambling.com eliminating 25% of its workforce whilst Penn trimmed over 75 roles from its Interactive division. Gambling.com cut roughly 150 staff alongside first-quarter earnings that showed a $1.2 million loss on flat revenue of $40.4 million. Incoming chief executive Kevin McCrystle said AI now generates about 80% of new engineering code, supporting $13 million in planned annual savings. Shares tumbled over 45% after the company lowered full-year guidance to $165 million to $170 million. The cuts come as CFTC-supervised prediction platforms, including Polymarket and Kalshi, have processed roughly $150 billion in combined lifetime volume, with sports contracts driving most activity. Kalshi reported $14.8 billion in monthly trading volume in April, surpassing Polymarket for the first time in eight months.

Yahoo Finance

May 16th, 2026

Gambling.com shares drop 47% after surprise Q1 loss, analysts cut price target 12%

Gambling.com Group shares fell 47% to $2.40 following its first-quarter results, which showed a surprise statutory loss of $0.03 per share on revenues of $40 million, missing analyst expectations of a profit. Seven analysts now forecast 2026 revenues of $166.7 million, down from previous estimates of $171.8 million. However, earnings per share projections improved to $0.60 from $0.43, suggesting optimism about cost control. Analysts cut their price target 12% to $6.00 per share, with estimates ranging from $4.00 to $8.00. The company is expected to grow revenues at 1.2% annually through 2026, significantly slower than its historical 29% growth rate and below the industry average of 2.5%.

Yahoo Finance

May 15th, 2026

Penn Entertainment axes 75+ employees, Gambling.com Group cuts 25% of staff in AI-driven restructure

Penn Entertainment has cut more than 75 employees from its Penn Interactive division, which operates theScore Bet, online casino and social gaming businesses. The layoffs follow previous rounds in November and summer, affecting a unit that previously employed over 500 people. The cuts come despite Penn reporting $1.4 billion in first-quarter revenue, with shares up 10% year to date. CEO Jay Snowden described results as "solid" with "encouraging" signs across the portfolio. Gambling.com Group announced a 25% workforce reduction on Thursday, potentially affecting 150 employees. The company cited AI adoption as a key driver, with 80% of new code now generated by artificial intelligence. The restructuring is expected to save approximately $13 million annually. The layoffs reflect broader industry trends as gambling companies face financial pressure, increasing competition from prediction markets, and embrace AI technology.

Yahoo Finance

May 11th, 2026

Gambling.com Group target cut to $6.79 as analysts cite softer guidance, regulatory headwinds

Gambling.com Group's analyst consensus fair value has been trimmed to $6.79 from $7.07, a 4% reduction, following mixed fourth-quarter results and softer multi-year guidance. The company faces headwinds from Google algorithm changes and EU and UK regulatory pressures. Bulls highlight the company's adjusted EBITDA beat and new product initiatives aimed at improving search performance. Benchmark, Stifel, Jefferies and Texas Capital maintain Buy ratings, though with reduced price targets. Bears point to FY26 guidance that sits meaningfully below earlier expectations. Truist cut its target to $5 from $6, maintaining a Hold rating. The company issued 2026 revenue guidance of $170 million to $180 million. Leadership changes are planned for May 2026, with Charles Gillespie becoming Executive Chairman and Kevin McCrystle moving to Chief Executive Officer.

Yahoo Finance

Mar 12th, 2026

Gambling.com Q4 revenue hits record as non-SEO channels surpass organic search for first time

Gambling.com Group reported record Q4 revenue, with non-SEO marketing channels exceeding organic search revenue for the first time. The company attributed this shift to persistent Google search ranking challenges and AI-driven spam attacks. The firm positioned its Sports Data Services business, including OpticOdds and OddsJam, as the primary growth engine, whilst identifying prediction markets as a significant expansion opportunity. The company recorded a $14 million non-cash impairment charge related to the Finnish market following regulatory changes. For 2026, Gambling.com anticipates modest top-line growth but year-over-year EBITDA decline due to traffic diversification costs and regulatory headwinds in the UK and Finland. The company expects margin expansion in the second half as CRM activities scale and plans a spring launch for a new marketing product.

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