Gambling.com Group

Gambling.com Group

Online gambling affiliate marketing network

Overview

Gambling.com Group provides digital marketing services that connect online gambling operators with players through a portfolio of over 50 websites. The company earns commissions by referring players to these operators using models where they receive a flat fee per player or a percentage of the player's spending. Unlike direct gambling providers, this firm focuses on content and lead generation, using partnerships with major media outlets to reach a wider audience. Their goal is to expand their position as a primary source of player acquisition for the global iGaming and sports betting industry.

About Gambling.com Group

Simplify's Rating
Why Gambling.com Group is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Entertainment

Gaming

Company Size

501-1,000

Company Stage

IPO

Headquarters

Dublin, Ireland

Founded

2006

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Simplify's Take

What believers are saying

  • Non-SEO channels now exceed organic search, reducing Google dependence.
  • AI-generated code supports $13 million annual savings after 2026 workforce cuts.
  • OddsJam and prediction-market exposure open adjacent monetization opportunities.

What critics are saying

  • Google algorithm changes and AI spam erode the core affiliate acquisition funnel.
  • UK, EU, and Finland regulations already triggered impairments and margin pressure.
  • A surprise Q1 loss and slashed guidance signal weakening revenue conversion.

What makes Gambling.com Group unique

  • Gambling.com monetizes regulated iGaming traffic through CPA, revenue share, and hybrids.
  • Its 50-plus websites and media partnerships extend reach beyond organic search.
  • Sports data products like OddsJam and OpticOdds diversify revenue beyond affiliate commissions.

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Funding

Total Funding

$65.5M

Above

Industry Average

Funded Over

2 Rounds

Post IPO Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Flexible Work Hours

Remote Work Options

Hybrid Work Options

Company Social Events

Training Programs

All the hardware and software you need to be successful

Home Office Stipend

Gym Membership

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Yahoo Finance
Mar 12th, 2026
Gambling.com Q4 revenue hits record as non-SEO channels surpass organic search for first time

Gambling.com Group reported record Q4 revenue, with non-SEO marketing channels exceeding organic search revenue for the first time. The company attributed this shift to persistent Google search ranking challenges and AI-driven spam attacks. The firm positioned its Sports Data Services business, including OpticOdds and OddsJam, as the primary growth engine, whilst identifying prediction markets as a significant expansion opportunity. The company recorded a $14 million non-cash impairment charge related to the Finnish market following regulatory changes. For 2026, Gambling.com anticipates modest top-line growth but year-over-year EBITDA decline due to traffic diversification costs and regulatory headwinds in the UK and Finland. The company expects margin expansion in the second half as CRM activities scale and plans a spring launch for a new marketing product.

Seikatsu Ura
Jun 14th, 2025
Gambling.com Acquires OddsJam for $160M

Gambling.com Group has announced a definitive agreement to acquire Odds Holdings, the parent company of OddsJam, in a deal valued at up to $160 million.

Yahoo Finance
May 20th, 2025
Gambling.Com Group Limited (Gamb): A Bull Case Theory

We came across a bullish thesis on Gambling.com Group Limited (GAMB) on Substack by Inflexio Research. In this article, we will summarize the bulls’ thesis on GAMB. Gambling.com Group Limited (GAMB)'s share was trading at $14.72 as of May 14th. GAMB’s trailing P/E was 17.52 according to Yahoo Finance. Gambling.com (GAMB) is a high-margin, capital-light affiliate marketing company connecting online gaming operators with depositing users via a portfolio of 60+ websites, including Gambling.com, Bookies.com, and Casinos.com. Monetizing traffic through CPA (50% of revenue), revenue share, and hybrid models, the company earns 62% of its revenue from iGaming and social casinos, and 38% from sports betting

PR Newswire
Jul 16th, 2024
Casinos And Gambling Market Size Is Set To Grow By Usd 132.17 Billion From 2024-2028, Increasing Popularity Of Online Gambling Boost The Market, Technavio

NEW YORK, July 16, 2024 /PRNewswire/ -- The global casinos and gambling market size is estimated to grow by USD 132.17 billion from 2024-2028, according to Technavio. The market is estimated to grow at a CAGR of about 10.43% during the forecast period. Increasing popularity of online gambling is driving market growth, with a trend towards increasing use of social media marketing by casino operators. However, socio-economic impact of casinos poses a challenge. Key market players include Bufalo Partners, Caesars Entertainment Inc., Cher Ae Heights Casino, DraftKings Inc., Flutter Entertainment Plc, Galaxy Gaming, Gambling.Com Group Ltd., Konami Group Corp., Luxury Casino, Marina Bay Sands Casino, MGM Resorts International, NOVOMATIC AG, Selina, SJM Holdings Ltd., Sky City Auckland Casino, Table Trac inc., Thinamy Entertainment Ltd., Wynn Resorts Holdings LLC, CT Gaming, and Motion JVco Ltd..Technavio has announced its latest market research report titled Global Casinos and Gambling Market 2024-2028Get a detailed analysis on regions, market segments, customer landscape, and companies- View the snapshot of this reportCasinos And Gambling Market Scope Report Coverage Details Base year 2023 Historic period 2018 - 2022 Forecast period 2024-2028 Growth momentum & CAGR Accelerate at a CAGR of 10.43% Market growth 2024-2028 USD 132.17 billion Market structure Fragmented YoY growth 2022-2023 (%) 9.5 Regional analysis North America, APAC, Europe, South America, and Middle East and Africa Performing market contribution APAC at 37% Key countries US, Canada, China, UK, and Germany Key companies profiled Bufalo Partners, Caesars Entertainment Inc., Cher Ae Heights Casino, DraftKings Inc., Flutter Entertainment Plc, Galaxy Gaming, Gambling.Com Group Ltd., Konami Group Corp., Luxury Casino, Marina Bay Sands Casino, MGM Resorts International, NOVOMATIC AG, Selina, SJM Holdings Ltd., Sky City Auckland Casino, Table Trac inc., Thinamy Entertainment Ltd., Wynn Resorts Holdings LLC, CT Gaming, and Motion JVco Ltd.Market DriverSocial media marketing has emerged as a powerful tool for casino operators, both online and offline, to attract and engage customers. With consumers spending significant time on social media platforms like Facebook, Twitter, Pinterest, Instagram, and YouTube, these channels offer fewer restrictions and greater reach compared to traditional marketing methods

PYMNTS
Jul 11th, 2024
Will Olympics Bring About An Online Betting Bump?

Sportsbooks and daily fantasy operators are reportedly awaiting a bump in Summer Olympics-related betting. As CNBC noted in a report Thursday (July 11), this year’s Paris games will be the first Olympiad since the widespread legalization of gambling in the U.S. The industry anticipates an uptick in betting compared to the last Summer Games in Tokyo, especially for sports like men’s and women’s basketball, soccer and tennis. “The Olympics and gambling, for decades, have looked at each other from afar. This year we’ll see them meld together,” Max Bichsel, North America executive vice president at Gambling.com Group, told CNBC

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