Garmin

Garmin

Develops GPS technology and wearable devices

About Garmin

Simplify's Rating
Why Garmin is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Hardware

Enterprise Software

Consumer Goods

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Olathe, Kansas

Founded

1989

Overview

Garmin specializes in GPS technology and wearable devices, catering to a wide range of customers from individual users to large businesses. The company develops and sells products such as smartwatches, fitness trackers, and navigation systems across various markets, including fitness, outdoor recreation, aviation, marine, and automotive. Garmin's products work by providing accurate navigation and health tracking features, allowing users to monitor their fitness data and optimize vehicle operations for businesses. Unlike many competitors, Garmin has a strong brand reputation and offers a comprehensive ecosystem that includes hardware, software, and services, such as custom applications and digital maps. The company's goal is to continuously enhance user experiences by leveraging its expertise in GPS technology and data analytics.

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Simplify's Take

What believers are saying

  • AI-based Connect Plus service enhances personalized fitness experiences.
  • Garmin's collaboration with CMC Marine expands its marine electronics portfolio.
  • Garmin's space-ready wearables open new markets in extreme environments.

What critics are saying

  • Increased competition from Apple and Samsung in wearables.
  • Low-cost manufacturers in Asia may undercut Garmin's pricing.
  • Data privacy regulations could impact Garmin's AI-based services.

What makes Garmin unique

  • Garmin's Varia Vue integrates a 4K camera for enhanced cycling safety.
  • The Garmin Marathon Series showcases Garmin's unique approach to event management.
  • Garmin's fēnix smartwatch is space-ready, supporting human spaceflight research.

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Company News

PR Newswire
Apr 9th, 2025
Garmin Introduces Varia Vue, Its First Cycling Headlight With A Built-In 4K Camera

See it and save it with a front-facing camera that records crystal-clear video and automatically saves itif an incident is detected, while the headlight lights the wayOLATHE, Kan., April 9, 2025 /PRNewswire/ -- Garmin (NYSE: GRMN) today announced the Varia™ Vue headlight camera, the latest addition to its lineup of accessories designed to help increase safety and visibility for cyclists riding on roadways. Complete with a 4K front-facing camera (requires memory card; not included1) that saves video automatically if an incident is detected2, plus a 600-lumen headlight, Varia Vue boasts a range of premium features to provide cyclists with greater peace of mind – all while maintaining impressive battery life. Users can also sync with the Varia RCT715 radar taillight camera (sold separately) to capture their ride from both angles

PR Newswire
Apr 8th, 2025
Garmin Announces Signature Garmin Marathon Series

Each event will create a unique experience with four race distances, an expo and finish line festivalOLATHE, Kan., April 8, 2025 /PRNewswire/ -- Garmin (NYSE: GRMN), global leader in fitness tech and pioneer of the world's first running smartwatch, today announced the Garmin Marathon Series. This exciting new road running race flips convention on its head. While many brands sponsor races, this one is wholly owned and produced by Garmin itself, from start to finish

MarketBeat
Apr 8th, 2025
Trek Financial LLC Invests $4 Million in Garmin Ltd. (NYSE:GRMN)

Trek Financial LLC invests $4 million in Garmin Ltd. (NYSE:GRMN).

Sculati and Partners
Apr 3rd, 2025
CMC MARINE ANNOUNCES ITS COLLABORATION WITH GARMIN

CMC Marine continues to expand its portfolio of partners and announces a new collaboration with Garmin, one of the world's leading producers of electronic instruments for marine applications.

The Wearify
Apr 2nd, 2025
Garmin Vivoactive 6 Unveiled: A Smarter, Fitter Smartwatch for Everyone

Garmin Vivoactive 6 unveiled: A smarter, fitter smartwatch for everyone.

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