Garmin

Garmin

Develops GPS technology and wearable devices

About Garmin

Simplify's Rating
Why Garmin is rated
B-
Rated C on Competitive Edge
Rated B on Growth Potential
Rated B on Rating Differentiation

Industries

Hardware

Enterprise Software

Consumer Goods

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Olathe, Kansas

Founded

1989

Overview

Garmin specializes in GPS technology and wearable devices, catering to a wide range of customers from individual users to large businesses. The company develops and sells products such as smartwatches, fitness trackers, and navigation systems across various markets, including fitness, outdoor recreation, aviation, marine, and automotive. Garmin's products work by providing accurate navigation and health tracking features, allowing users to monitor their fitness data and optimize vehicle operations for businesses. Unlike many competitors, Garmin has a strong brand reputation and offers a comprehensive ecosystem that includes hardware, software, and services, such as custom applications and digital maps. The company's goal is to continuously enhance user experience by leveraging its expertise in GPS technology and data analytics.

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Simplify's Take

What believers are saying

  • Increased demand for health features in wearables drives Garmin's smartwatch innovation.
  • Garmin's collaboration with CMC Marine expands its presence in marine electronics.
  • The Garmin Marathon Series enhances brand visibility and customer engagement.

What critics are saying

  • Intense competition from Apple and Samsung could impact Garmin's smartwatch market share.
  • Supply chain vulnerabilities may disrupt Garmin's production due to geopolitical tensions.
  • Consumer privacy concerns could lead to regulatory challenges for Garmin's data services.

What makes Garmin unique

  • Garmin's diverse product range spans fitness, marine, aviation, and automotive markets.
  • The company integrates advanced GPS technology with wearable devices for enhanced user experience.
  • Garmin's strong brand reputation is bolstered by continuous innovation and product development.

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Company News

Giz News Daily
Apr 11th, 2025
Garmin Launches Smartwatch Updates with Bug Fixes and Improvements

Garmin plans to launch the new Forerunner 975 smartwatch later this year, with rumors of a possible Forerunner 275 release as well.

Diary Directory
Apr 10th, 2025
Fitness accessories brand Garmin appoints Public Relations Manager

Annette Neto, previously Media Relations Lead & Account Director at Action Group, has been appointed Public Relations Manager at fitness accessories brand, Garmin.

PR Newswire
Apr 9th, 2025
Garmin Introduces Varia Vue, Its First Cycling Headlight With A Built-In 4K Camera

See it and save it with a front-facing camera that records crystal-clear video and automatically saves itif an incident is detected, while the headlight lights the wayOLATHE, Kan., April 9, 2025 /PRNewswire/ -- Garmin (NYSE: GRMN) today announced the Varia™ Vue headlight camera, the latest addition to its lineup of accessories designed to help increase safety and visibility for cyclists riding on roadways. Complete with a 4K front-facing camera (requires memory card; not included1) that saves video automatically if an incident is detected2, plus a 600-lumen headlight, Varia Vue boasts a range of premium features to provide cyclists with greater peace of mind – all while maintaining impressive battery life. Users can also sync with the Varia RCT715 radar taillight camera (sold separately) to capture their ride from both angles

National Fisherman
Apr 9th, 2025
Built for the boat: Garmin's quatix 7 Pro

Garmin introduced its newest quatix 7 Pro series of watches in 2022, specifically for marine users.

PR Newswire
Apr 8th, 2025
Garmin Announces Signature Garmin Marathon Series

Each event will create a unique experience with four race distances, an expo and finish line festivalOLATHE, Kan., April 8, 2025 /PRNewswire/ -- Garmin (NYSE: GRMN), global leader in fitness tech and pioneer of the world's first running smartwatch, today announced the Garmin Marathon Series. This exciting new road running race flips convention on its head. While many brands sponsor races, this one is wholly owned and produced by Garmin itself, from start to finish

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