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Overview
Gelato provides a global print-on-demand platform that allows e-commerce businesses to design and sell personalized products without holding any physical inventory. The platform integrates with online stores to automatically route orders to a network of local production facilities in 32 countries, where items are printed and shipped directly to the end customer. Unlike competitors that rely on centralized shipping, Gelato uses this distributed manufacturing model to reduce delivery times, costs, and carbon emissions. The company's goal is to empower creators and enterprises to scale their businesses globally through a sustainable, all-in-one solution for product fulfillment and customer support.
About Gelato
Industries
Industrial & Manufacturing
Consumer Software
Enterprise Software
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$269M
Headquarters
Oslo, Norway
Founded
2007
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Simplify's Take
What believers are saying
- Gelato's 2026 messaging centers on local print production and faster regional delivery.
- Revelio shows 63 active 2026 job postings, indicating ongoing hiring despite shrinkage.
- The 2025 State of Print Production report positions Gelato as an industry thought leader.
What critics are saying
- Headcount fell from 348 in 2023 to 296 by March 2026, signaling pressure.
- Printful and Printify keep attacking Gelato on branding, catalog depth, and pricing.
- If GelatoConnect adoption stalls, local-production economics weaken and marketplace sellers defect.
What makes Gelato unique
- Gelato's 32-country local production network cuts cross-border shipping for global sellers.
- GelatoConnect unifies production workflows, and 2026 city tours signal deep operator focus.
- Amazon US and TikTok Shop integrations widen distribution for creator-led commerce.
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Funding
Total Funding
$269M
Above
Industry Average
Funded Over
3 Rounds
Insight Partners
SoftBankBenefits
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↑ 0%Estonian Startup and VC Ecosystem — Vestbee report 2023. Now, over 1400 startups are located in Estonia, including over 100 newly registered ventures during 2022 and Q1 of 2023. The ecosystem’s total enterprise value has reached €36.3 billion. In addition, Estonia holds the highest number of unicorn companies in the CEE region, with 10 in total. In the new research of the Baltic states, Vestbee made an overview of the Estonian startup and VC ecosystem from 2014 to 2023. AIN.Capital shares the key notes of the report.Estonian startup ecosystem overview
Gelato, an Oslo, Norway-based platform that enables ecommerce entrepreneurs to produce and ship creations on demand in the end-customer’s market, raised USD $240m in funding. The round was led by Insight Partners, with participation form SoftBank Vision Fund 2, as well as funds managed by Goldman Sachs Asset Management, and existing investors Dawn Capital, John […]
Gelato is Hiring for 1 Jobs on Simplify!
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About Gelato
Industries
Industrial & Manufacturing
Consumer Software
Enterprise Software
Company Size
201-500
Company Stage
Late Stage VC
Total Funding
$269M
Headquarters
Oslo, Norway
Founded
2007
Gelato is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today