GOverview
Generac Power Systems provides backup power solutions for homes and businesses, offering home standby generators, portable generators, clean energy options, and related equipment along with remote monitoring and maintenance services. Its products work by automatically supplying electricity during outages and can be monitored remotely, with services to keep systems running. The company differentiates itself through a wide dealer network, direct and partner sales, and a broad lineup that covers residential, commercial, and industrial needs, including sustainability-focused options. Its goal is to ensure reliable power availability across diverse sectors by making backup and clean energy solutions accessible, scalable, and easy to monitor.
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About Generac
Industries
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Waukesha, WI
Founded
1959
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Simplify's take
What believers are saying
- Generac reported record $1.29 billion quarterly sales on October 28, 2026.
- Data-center backlog reached $4.5 billion by October 28, 2026, nearly tripling in 90 days.
- Tamkeen-backed Bahrain manufacturing should lower lead times and support Middle East expansion.
What critics are saying
- Generac settled an EEOC charge September 30, 2026, requiring policy changes and training.
- Amazon concentrated backlog exposes Generac if 2027 execution slips or warranties trigger margin pressure.
- Residential demand weakness can overwhelm data-center gains if hyperscaler orders slow after 2028.
What makes Generac unique
- Generac owns Amazon backup-generator supply rights, announced September 16, 2026, for data centers.
- Generac pairs residential backup power with industrial and hyperscale data-center products.
- Generac Juffali expands regional manufacturing through Bahrain, with 250-unit annual capacity.
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Funding
Total Funding
$2B
Above
Industry Average
Funded Over
4 Rounds
Benefits
- Professional Development Budget
- Flexible Work Hours
Stock Price
Growth & Insights and Company News
6 month growth
0%1 year growth
8%2 year growth
9%Chandreyi Das Sharma joins Generac as regional HR - APAC. Sharma brings over 17 years of HR experience, having previously led talent acquisition and HR business partnering at Tega Industries By HRK News Bureau November 6, 2026 2 Mins Read 354 Views Generac has appointed Chandreyi Das Sharma as regional HR - APAC, bringing in a human resources professional with over 17 years of experience across talent acquisition, strategic HR business partnering, workforce planning and HR transformation. Sharma took up the role in September 2026. She joins Generac from Tega Industries, where she served as head - talent acquisition and HR business partner from October 2022 to September 2026. At Tega Industries, she led global and pan-India talent acquisition, including senior leadership hiring, campus recruitment and workforce planning. Her responsibilities also included managing the company's HR business partnering function for a large business unit, supporting organisational restructuring and internal talent movements. She also served as project manager for the implementation of Darwinbox, driving the automation and streamlining of HR processes. Before Tega Industries, Sharma spent over eight years at M N Dastur & Co., progressing from deputy manager - HR, a role she held from July 2014 to September 2018, to manager - HR, from October 2018 to October 2022. During her tenure, she handled talent acquisition, onboarding, employee lifecycle management, performance management, employee engagement and HR operations. She also led HR automation initiatives involving Oracle PeopleSoft and ZingHR, covering processes such as recruitment, attendance, leave management, onboarding and employee separations. Sharma began her career with Adecco as a trainee in September 2009 and subsequently worked as a specialist at Randstad India from July 2010 to June 2014, building an early foundation in recruitment and workforce solutions. Her experience spans talent strategy, HR technology implementation, organisational development and workforce planning, with a focus on aligning people processes with business requirements. Sharma graduated in Political Science, History and Economics from Presidency University, Kolkata, from where she completed her degree in 2007.
Brandweek 2026: can too much attribution Make Marketing Worse? ft. Amanda Teder. Why you should stop treating lead generation like the finish line. 4 hours ago Attribution's a tricky thing. It can help marketers make better decisions while simultaneously making their strategy worse. Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Amanda Teder, CMO of Generac, to unpack what happens when marketing gets too focused on what is easiest to measure. Amanda breaks down the full-funnel operating model she has built at Generac, and why demand generation is only the opening move in a high-consideration category. She also discusses why some purchase journeys need nurturing for months or even years. What you'll learn: * Why Generac treats marketing as a connected operating system * Why high-consideration categories cannot stop at demand generation * Why email still matters when a purchase cycle can last months or years * How Amanda applies lessons from P&G across very different categories * Why B2B and B2C marketing share more strategic DNA than most people assume * Why strategy should come before deciding what AI should automate * How attribution can push teams too far down the funnel * Why Amanda's "builder" mindset shapes the roles and brands she chooses This episode is part of a special vidcast series that was recorded live during Brandweek 2026 and presented in partnership with Tatari. About its guest: Amanda Teder is Chief Marketing Officer at Generac, an energy solutions company serving both residential and industrial customers. Before joining Generac, Amanda spent roughly 20 years at Procter & Gamble, where she worked across brands including Oral-B and Febreze, before moving to Michelin. Across those very different categories, one theme has stayed consistent: understand what actually drives the business, then build the systems that can turn customer insight into repeatable growth. And, at Generac, that has meant connecting demand generation, nurture, sales enablement and post-purchase support into a more complete customer journey. Episode Highlights: [07:41] Lead Generation Isn't Your Finish Line - Amanda argues that demand generation is not enough for a considered purchase. Generac's model follows the customer through awareness, nurture, sales support and post-purchase experience. The aim is to build a system that can turn that interest into revenue across the entire journey. [10:05] Great CMOs Know What Kind of Marketer They Are - Amanda describes herself as a builder. She likes entering a business, identifying the critical growth levers and putting the systems in place to make those levers work repeatedly. That self-awareness matters more to her than chasing a brand because it happens to look exciting from the outside; the opportunity is in what you can build. [13:10] The AI Debate Is Starting With the Wrong Question - At Brandweek 2026, Amanda pushes past the familiar "AI versus humans" framing. Before deciding what AI should do and what people should keep, marketers need to ask why the work exists in the first place. Strategy, prioritization, judgment and taste have to come first, otherwise, automation simply helps you do the wrong thing faster. [14:08] Attribution Can Make Marketing Worse - Amanda's unpopular marketing opinion is one worth sitting with: too much focus on attribution can drag investment toward the bottom of the funnel because that is where outcomes are easiest to measure. The risk is that marketers sacrifice the brand and demand-building work that creates future opportunity. Measurement should sharpen strategy, not shrink it. Jenny Rooney is Chief Brand and Community Officer, leading strategy for the overall ADWEEK brand as well as the ways in which Meettool serve and support its audiences with high-value content, products, partnerships and experiences, notably through its community programs such as Marketing Vanguard. Recommended videos
Tamkeen backs Generac Juffali to establish generator manufacturing facility in Bahrain. MANAMA Mon, 02 Nov 2026 The Labour Fund (Tamkeen) has signed an agreement with Generac Juffali Generators to support the establishment of a specialised diesel generator assembly and manufacturing facility in Bahrain, with an annual production capacity of up to 250 units. The agreement was signed on the sidelines of Gateway Gulf 2026 and aims to strengthen the Kingdom's local manufacturing capabilities, attract foreign investment and create specialised employment opportunities for Bahraini nationals. The project will combine the technical expertise of Generac Holdings, a global provider of backup power solutions and generator systems, with the regional presence of Saudi Arabia's Juffali Group, which operates across several sectors, including industry, energy, infrastructure and transportation. The planned facility is expected to enhance Bahrain's industrial capabilities and position the Kingdom as a manufacturing and supply hub serving regional markets. It will also facilitate the transfer of specialised technical knowledge and industrial expertise to Bahrain. As part of the project, Generac Juffali Generators has invested in developing local talent, providing specialised training in Italy for eight Bahraini employees in manufacturing and operations, with support from Tamkeen. The training programme aims to equip participants with advanced technical skills and operational expertise to support the facility's activities and contribute to the development of Bahrain's industrial workforce. Tamkeen said the agreement forms part of its efforts to build strategic partnerships with leading regional and international companies to develop priority economic sectors, strengthen private-sector competitiveness and generate quality employment opportunities. The initiative also aligns with Tamkeen's 2026 strategic priorities, which focus on supporting projects with significant economic impact, matching workforce skills with labour market requirements and encouraging investment and business expansion. Through the partnership, Tamkeen aims to support the growth of Bahrain's manufacturing sector while strengthening the capabilities of national talent and contributing to sustainable economic development. Maha Mofeez, Chief Executive of the Labour Fund (Tamkeen), stated: "This project represents a model of the initiatives that Tamkeen seeks to support, given their contribution to driving growth across priority economic sectors. The manufacturing sector is a vital pillar of the national economy, playing a pivotal role in enhancing productivity, generating added value, and supporting economic diversification. This initiative also demonstrates the importance of investments that combine international expertise with the development of Bahraini talent, facilitating the transfer of specialised industrial knowledge and enhancing the readiness of national talent to participate in advanced manufacturing industries." She added: "Through these strategic partnerships, we remain committed to supporting projects that create quality employment opportunities for Bahrainis, develop their expertise and skills, strengthen the competitiveness of the national economy, and reinforce the private sector's contribution to sustainable economic development." Paolo Campinoti, President of Development at Generac, welcomed this partnership, describing it as an important step in the company's journey to strengthen its regional presence and expand the scope of its collaboration across the region. He noted that the project reflects confidence in the Kingdom's promising potential and supportive business environment, while also embodying the partners' commitment to building a long-term collaboration that creates added value and supports industrial and economic growth in Bahrain and the wider region. -TradeArabia News Service
Tamkeen supports a quality industrial investment to attract electrical generator manufacturing to Bahrain in partnership with "Generac Al-Juffali Generators" Sunday, 1 November 2026 The Labour Fund "Tamkeen" announced the signing of an agreement with "Generac Al-Juffali Generators" to support its investment project in the Kingdom of Bahrain, represented by establishing a specialized factory for assembling and manufacturing diesel-powered electrical generators, contributing to enhancing local manufacturing capabilities and supporting the growth of the industrial sector, on the sidelines of the Gulf Gateway Forum 2026. This agreement comes within the framework of Tamkeen's continuous efforts aimed at supporting quality partnerships with leading regional and global companies that contribute to developing priority economic sectors and enhancing manufacturing capabilities in the Kingdom, in addition to benefiting from specialized global and regional expertise in a way that supports the growth of the industrial sector, enhances its competitiveness, and contributes to creating quality job opportunities for national talent. Commenting on this, Her Excellency Mrs. Maha Abdul Hamid Mufeez, Chief Executive Officer of the Labour Fund "Tamkeen", said: "This project represents a model for the quality projects that Tamkeen seeks to support due to their impact on enhancing the growth of priority economic sectors. The manufacturing sector is one of the vital sectors supporting the national economy, given its pivotal role in enhancing productivity, creating added value and supporting economic diversification. This initiative also represents a model for investments that combine attracting global expertise and developing Bahraini competencies, contributing to transferring specialized industrial knowledge and enhancing the readiness of national talent to participate in advanced industries. Through these partnerships, we continue to support projects that create quality job opportunities for national talent, contribute to developing their expertise and skills, enhance the competitiveness of the national economy and consolidate the private sector's contribution to sustainable economic development." For his part, Mr. Paolo Campinoti, President of International Development at Generac, expressed his pride in this partnership in the Kingdom of Bahrain, which represents an important step in the company's journey toward strengthening its regional presence and expanding the scope of its cooperation in the region, noting that the project reflects confidence in the promising potential provided by the Kingdom and its supportive business environment, and also embodies the partners' commitment to building long-term cooperation that contributes to achieving added value and supporting industrial and economic growth in Bahrain and the region. "Generac Al-Juffali Generators" is a joint venture between Generac Holdings, one of the world's leading companies in backup power solutions and systems and electrical generators, and Al-Juffali Group, one of the largest family groups in Saudi Arabia and the region, which has a broad presence in the industry, energy, infrastructure and transportation sectors. The project includes establishing a specialized factory for assembling and manufacturing diesel-powered electrical generators in the Kingdom of Bahrain with an annual production capacity of up to 250 units, enhancing local manufacturing capabilities and making Bahrain a center to serve regional markets. The project also combines Generac's global technical expertise and Al-Juffali Group's strong regional presence, contributing to attracting quality foreign direct investment and transferring specialized industrial knowledge and expertise to the Kingdom. The company also invested in developing national competencies by benefiting from specialized technical training opportunities for 8 Bahraini employees in Italy in the fields of manufacturing and operations, with support from the Labour Fund "Tamkeen", supporting the transfer of advanced industrial knowledge and building qualified national capabilities to contribute to the growth of the industrial sector. This support comes in line with Tamkeen's strategic priorities for 2026, which focus on areas with the highest return for the economy and Bahrainis, contributing to launching initiatives that link skills with available job opportunities in the market, adopting an innovative approach to stimulate private sector growth and financing, in addition to developing mechanisms, enhancing governance and institutional culture at the Fund, with the aim of enhancing the level of support provided to enterprises and maximizing their contribution to the private sector by improving their performance.
Generac maintains its sales forecasts for 2026. Following the third-quarter results, Generac maintained its growth expectations for the full year 2026, the company continues to project net sales growth of between 15% and 19% compared to the previous year. The main update came in its profitability forecasts, the company raised the lower limit of the expected adjusted EBITDA margin, which now stands between 20.5% and 21%, compared to the previous range of 20% to 21%. On the other hand, the net profit margin forecast remains unchanged, between 9% and 10% for the end of the year. With an expanding industrial order book and a recovery in its residential business, Generac faces the final months of 2026 with growth prospects. Looking ahead to 2027 and 2028, one of its main challenges will be to increase production and meet supply commitments to data center operators, a market that is gaining importance within its business. Verified Author Analyst and writer of news specialized in industrial technology, with a solid background in engineering. My work focuses on curating and synthesizing complex information, transforming technical advances and regulatory changes into journalistic reports.
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About Generac
Industries
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Waukesha, WI
Founded
1959
Generac is Hiring for 426 Jobs on Simplify!
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs