General Assembly

General Assembly

Offers courses for career skill development

About General Assembly

Simplify's Rating
Why General Assembly is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Rating Differentiation

Industries

Education

Company Size

1,001-5,000

Company Stage

Acquired

Total Funding

$154.4M

Headquarters

New York City, New York

Founded

2011

Overview

General Assembly focuses on teaching skills that are in high demand in today's job market. It offers courses in areas such as web development, data science, and digital marketing, which can be taken online or in-person at one of its 30 campuses worldwide. The courses are designed to help individuals advance their careers and assist companies in upskilling their workforce. General Assembly generates revenue through tuition fees for its courses and by partnering with Fortune 1000 companies to provide corporate training solutions. This partnership not only helps businesses develop their employees' skills but also provides a consistent income stream for the company. Additionally, General Assembly offers free introductory courses, like Dash, to give potential students a taste of its educational offerings. The goal of General Assembly is to equip individuals and organizations with the necessary skills to succeed in the modern job market.

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Adobe aims to upskill 30 million learners in AI by 2030.
  • New part-time bootcamps expand access to tech careers for working learners.
  • Collaboration with CollegeVine targets the student market, boosting enrollment potential.

What critics are saying

  • Competition from platforms like TripleTen and Coursera may impact market share.
  • Rapid AI adoption could reduce demand for traditional upskilling programs.
  • Challenges in sourcing diverse tech talent may affect talent pipeline strategies.

What makes General Assembly unique

  • General Assembly offers flexible part-time bootcamps for working professionals.
  • The company partners with Fortune 1000 companies for corporate training solutions.
  • General Assembly provides both online and in-person learning options globally.

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Funding

Total Funding

$154.4M

Below

Industry Average

Funded Over

7 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Inspiration - Shape how people think and learn, from junior developers to employees of Fortune 500 companies.

Community - Collaborate with smart, passionate peers to achieve goals and grow our business.

Growth - Develop professional skills through mentorship, career development, and free GA classes.

Benefits - Balance work and life with generous paid time off, parental leave, and more.

Company News

Benzinga
Feb 12th, 2025
Klarna'S Ceo Says Ai Can Already Do 'All The Jobs That We, As Humans, Do'—And He'S Proving It By Shrinking His Workforce By 22%

Klana CEO Sebastian Siemiatkowski isn't sugarcoating AI's impact on jobs. In a recent interview with Bloomberg, he said, “AI can already do all of the jobs that we, as humans, do. It's just a question about how we apply it and use it.”At Klarna, that application is already in motion. The company stopped hiring in late 2023, leaving its workforce at around 4,500. With a natural turnover rate of about 20%, the team shrank to 3,500 by 2024—without layoffs. Don't Miss:Siemiatkowski says the strategy is simple: rather than firing people, they're letting AI take over as positions naturally open up. The result? Klarna now saves about $10 million a year by using AI for marketing, legal tasks, and customer service

Knowledge Gile
Jan 14th, 2025
Adobe and General Assembly Partner to Upskill Next Generation of Marketers and Creative Professionals in India with AI Skills

Adobe and General Assembly, a leading provider of technology training and talent solutions, today announced the launch of the Creative Skills Academy in India as part of Adobe Digital Academy's global initiative to help 30 million learners develop AI skills by 2030.

Enterprise News
Oct 21st, 2024
Osool and Bakheet refinances SAR 50 mn loan with Banque Saudi Fransi,

In addition, Takamol partnered with General Assembly to launch AI and tech training programs, with Tiqmo to streamline salary payments via the Musaned platform, and with North Highland to support the public sector's digital transformation.

IntelliNews
Jul 22nd, 2024
Nebius Group core businesses valued at $2.11bn, not including cash and subsidiaries

TripleTen, an edtech platform specialising in tech career training, competes with firms like General Assembly and Coursera.

General Assembly
May 8th, 2024
Reimagining Talent Pipelines: 3 Questions to Shape Your Approach in the Age of AI

Recently, General Assembly and Staffing Industry Analysts (SIA) presented a webinar titled, "Reimagining Talent Pipelines: Igniting Innovation through Upskilling, Reskilling, and Hire-Train-Deploy," exploring ways to upskill for AI and hire more diverse, job-ready talent using innovative talent pipeline strategies.

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