Pillsbury debuts new croissants. 08.28.2026 General Mills, Inc. has unveiled two new biscuits as part of its Pillsbury brand: Butter Grands! and Chocolate Grands!. The company described Butter Grands! croissants as being made with 48 layers of butter and Chocolate Grands! croissants as being made with 48 layers of Belgian cocoa. Both varieties are also ready to bake with no thawing required. Pillsbury Grands! croissants are now available at US stores. Each package of both flavors contains eight larger pastries that may be baked individually or together. Get better retail baking industry search results. Adding BakeMag tells Google to prioritize bake stories.

PB+J cereal. Aug 26 2026 Featured New Products Reese's Puffs cereal is bringing another flavor combination to the cereal aisle with the launch of new, limited-edition Reese's Puffs PB+J cereal. Inspired by Reese's PB+J Cups, Reese's Puffs PB+J cereal blends its signature peanut butter and chocolate flavor with the taste of strawberry jelly. Reese's Puffs PB&J cereal follows last year's debut of Reese's Puffs Dark Chocolate cereal. Every box of Reese's Puffs PB+J cereal also includes exclusive temporary tattoos - a throwback to in-pack surprises. Reese's Puffs PB+J cereal is available now in retailers nationwide, but for a limited-time only. General Mills

Häagen-Dazs leaves Brazil and opens space for competitors in premium ice cream. General Mills decided to end the brand's distribution in a portfolio overhaul announced in March, while the Brazilian market attracts Chinese Mixue and sees Bacio di Latte and Borelli advance in the premium segment. August 24, 2026 | 11:34 PM Bloomberg Línea - General Mills' decision to end distribution of Häagen-Dazs ice cream in Brazil after about 30 years opens a dispute for the space left at the top of bulk ice cream, a format that concentrates 73.47% of national preference. Among the main competing brands are Ben & Jerry's, Bacio di Latte and Brazilian La Basque, a national pioneer in the segment since 1980, which compete for the same premium pint freezer in supermarkets, while Magnum and artisanal chains such as Borelli, expanding in shopping malls, compete for consumption occasions. Ben & Jerry's keeps pints in supermarkets and own stores, and Magnum operates in indulgent popsicles, both under The Magnum Ice Cream Company, an independent company created in the spinoff of Unilever's ice cream, completed in December 2025. Bacio di Latte, which opened its first store in 2011 on Oscar Freire Street in Jardins, moved from gelaterias to distribution of pints in retail and delivery. The chain has more than 240 own stores and 8,000 points of sale in several states, in addition to operations in the USA. On the artisanal side, Borelli, founded in 2013 in Ribeirão Preto, in the interior of São Paulo state, reports more than 260 franchised units in 25 states and the Federal District, with plans to reach 420 by the end of 2026. Meanwhile, private-label lines from premium supermarkets also compete for the same consumer budget in this category. La Basque, a pioneer of superpremium in the country, founded in 1980 in Campinas by banker Aloysio de Andrade Faria, was sold in February 2025 to Pará-based group ICMelo Flamboyant, which presents itself as the leader in yogurt in the North, with brands Flamboyant and Delatti, and operates in ice cream and popsicles with lines Flamboyant Gelato and Maioca. At the time, the buyer announced the expansion of the franchise network and the launch of new products. Contacted by the report, Bacio di Latte, La Basque, Borelli and The Magnum Ice Cream Company did not immediately respond to a request for comment on Häagen-Dazs' departure. Häagen-Dazs occupies the superpremium tier of bulk ice cream, defined by higher-cost ingredients, less air incorporation in the composition, which increases density, and a price above traditional ice cream. Research by Abrasorvete (Brazilian Association of Ice Cream and Other Edible Ice Creams) shows that bulk ice cream leads by a wide margin, with 73.47% of preference, ahead of popsicles, with 13.20%, and soft serve served in fast-food cones, with 10.93%. The premium pint has become a gateway for gelaterias in food retail. Argentina's Havanna, known for alfajores, and Curitiba-based Freddo Gelateria sell gelato pints in supermarkets in the Southeast and South, respectively, and maintain stores in malls. The premium segment has fewer buyers, but concentrates the largest share of ice cream spending in Brazil, with an average ticket above R$ 44, according to a survey by Worldpanel by Numerator, formerly Kantar, with data from 2024. 'Portfolio overhaul' The American multinational attributed the end of sales of its ice cream brand to a portfolio overhaul. 'The Häagen-Dazs brand will no longer be distributed in Brazil, due to a portfolio overhaul plan by General Mills, announced in March 2026,' the company confirmed in a statement sent to Bloomberg Línea. The note does not set a timeline for clearing remaining stock, does not clarify whether other company brands in the country are affected by the same plan, nor whether there are negotiations for the brand to have a local distributor. Häagen-Dazs pints in the country were imported. The factory in Tilloy-lès-Mofflaines, France, supplies 90 countries. The operation did not depend on manufacturing structure in the country, which reduces the cost of a possible return. Häagen-Dazs is not part of the agreement with the 3corações group, announced in May, when General Mills agreed to sell traditional brands such as Yoki (farofa, microwave popcorn and shoestring potatoes) and Kitano (seasonings) for R$ 800 million, including the units in Pouso Alegre (MG) and Campo Novo do Parecis (MT). The deal is expected to be completed by the end of 2026 and was presented as a move in the company's global portfolio reorganization strategy. The Häagen-Dazs brand was created in the United States in 1960 by Reuben Mattus, an immigrant of Polish origin, in the Bronx neighborhood of New York. The name has no meaning in any language. Mattus invented a spelling with Scandinavian sound to suggest European tradition. In the freezers of high-income supermarkets in São Paulo, such as St. Marche, Casa Santa Luzia, Mambo and Pão de Açúcar, Häagen-Dazs pints shared space with Bacio di Latte, Ben & Jerry's, La Basque and the chains' own brands, in the range of R$ 55 to R$ 70 per half-liter pint. The effect of the closure already appears in e-commerce: on the St. Marche website, the 500 ml cookies & cream pint remains listed, priced at R$ 69.49 and promotional at R$ 55.99, but marked as unavailable. While the superpremium brand leaves the country, Chinese Mixue advances. The chain debuted in Brazil in April, with two stores in the capital, at Shopping Cidade São Paulo on Paulista Avenue, and in the 25 de Março region, and later opened in the Aricanduva, Tietê Plaza and Metrópole malls in Santo André. On August 4, it opened its first unit in the south zone, at Shopping Campo Limpo, with about 85 m^2 on the 3rd floor. The menu starts at R$ 3 for ice cream and R$ 6 for drinks, with lemonades, iced teas, milkshakes and versions adapted to local taste, prepared with coffee and tropical fruits, in an operation integrated with delivery. Founded in 1997, the same year Häagen-Dazs arrived in Brazil, Mixue has more than 47,000 units worldwide and is the largest global fast-food chain in number of stores. In the popular ice cream segment, the Chinese chain and Brazilian Chiquinho compete for low-ticket consumers in malls and streets, alongside São Paulo-based Rochinha, which has about 200 points among franchised and own stores and kiosks and also distributes in supermarkets. Mexican paleta chains, such as Los Paleteros, occupy the same tier in shopping mall kiosks. The size of the market at stake. The Brazilian ice cream market moved R$ 12.1 billion between March 2025 and March 2026, according to Abrasorvete, with a projected 16.3% increase in revenue this year. The survey by Abrasorvete with EJFGV (Junior Enterprise of Fundação Getúlio Vargas), dated September 2024, indicates average consumption of 5.94 liters of bulk ice cream per person per year and 3.19 liters of popsicles, equivalent to about 45 popsicles. The study estimates total ice cream consumption at 9.1 liters per person per year. The 10% to 15% share of the population that does not consume ice cream was left out of the base. The survey also maps when consumption occurs, relevant data for a dessert brand. Ice cream appears as dessert for 64.40% of respondents, during outings for 60.27% and as a snack for 21.20%, in non-exclusive responses, while climate influences the purchase of 66.53%. Geographically, São Paulo accounts for 20% of national consumption, followed by Minas Gerais with 9.87% and Rio de Janeiro with 9.73%. The 25 to 34 age group gathers 25.20% of consumers. The pattern repeats in delivery, an expanding channel. iFood delivered 11.3 million ice cream orders in 2025, an increase of more than 26%, of which 73% occurred right after main meals, with 4.5 million at dinner and 3.8 million at lunch. Weekends concentrated 38% of orders and Sunday alone accounted for 20%. São Paulo led among states, with more than 1 million orders, while Bahia and Ceará recorded the highest increases, of 72% and 51%.