General Mills offers the magic of Harry Potter at home with Betty Crocker and Pillsbury treats. 07.23.2026 General Mills has announced new and returning Harry Potter-inspired products from Pillsbury and Betty Crocker. The lineup arrives at retailers nationwide just in time for a season full of Harry Potter celebrations. Featuring everything from Chocolate Frog-inspired treats to Golden Snitch cookies, the collection gives fans playful new ways to celebrate the cultural phenomenon ahead of the new television adaptation produced by HBO and Warner Bros., launching on Christmas Day 2026. The lineup includes: * Pillsbury Harry Potter Golden Snitch Shape Cookies: New ready-to-bake sugar cookies featuring Pillsbury's first-ever Golden Snitch design, inspired by Quidditch's most recognizable symbols. * Betty Crocker Harry Potter Chocolate Frog Truffle Kit: This new truffle mix includes collectible frog molds so fans can create and decorate their own creations. * Betty Crocker Harry Potter Hogwarts House Pumpkin Cakes: This new baking experience lets fans celebrate their Hogwarts pride with themed cupcake liners inspired by the four houses. * Betty Crocker Harry Potter Forbidden Forest Chocolate Cakes: Drawing from one of the series' most mysterious settings, fans can decorate their cakes with custom collectible toppers that bring the Harry Potter universe to life. * Betty Crocker Harry Potter Fruit Snacks: These returning fruit flavored snacks feature six enchanting flavors, including Daring Fruit Punch, Witty Blue Raspberry, Delightful Dragon Fruit, Cunning Green Apple, Loyal Lemonade, and Golden Strawberry Punch. "Harry Potter has captivated generations of fans through its unforgettable characters and sense of wonder," says Luke Niethammer, business unit director for baking at General Mills. "It's a world people return to year after year. Whether being sorted into your Hogwarts House, chasing the Golden Snitch or enjoying a Chocolate Frog-inspired treat, we're excited to give fans a chance to experience the details they know and love with new spellbinding goodies." The Harry Potter-inspired lineup of Pillsbury and Betty Crocker products will be available at retailers nationwide beginning this July. Get better retail baking industry search results. Adding BakeMag tells Google to prioritize bake stories.

General Mills, ADM and Walmart launch regenerative wheat initiative across Midwest. by Editor Jul 23, 2026 Photo credit: General Mills. General Mills, ADM and Walmart have launched a collaborative regenerative agriculture program covering 40,000 wheat acres across the Midwest, expanding efforts to improve soil health, strengthen supply chain resilience and support wheat producers. The initiative targets wheat growing regions in Illinois, Indiana and Missouri where General Mills sources wheat from ADM for products sold through Walmart and Sam's Club. The companies said the effort is designed to strengthen farming communities while improving the long-term sustainability of the wheat supply chain. The program builds on a 2023 commitment by General Mills and Walmart to advance regenerative agriculture across 600,000 shared acres by 2030. More than 560,000 wheat acres are already participating in those efforts across the United States. ADM, which manages nearly 5 million regenerative acres globally, has joined the initiative to accelerate progress in the three Midwest states. ADM will coordinate the program on the ground by providing farmers with technical assistance and financial incentives to adopt regenerative practices such as no-till farming and cover crops. The companies said the approach is intended to reduce barriers to adoption, encourage broader participation and deliver measurable environmental improvements. Technical assistance will also be provided by American Farmland Trust and Ducks Unlimited. Initial projects are expected to improve soil health, enhance water quality and increase carbon sequestration while serving as a model for collaboration across the agricultural value chain. The collaboration reflects a shared focus on regenerative agriculture as a strategy to strengthen food system resilience while supporting growers. The participating companies said coordinated investment across the supply chain can help expand adoption of sustainable farming practices and improve long-term agricultural productivity. For General Mills, the project supports its goal of advancing regenerative agriculture on 1 million acres by 2030. The effort also contributes to Walmart's target, developed in collaboration with the Walmart Foundation, of protecting, more sustainably managing or restoring at least 50 million acres by 2030. For ADM, the initiative aligns with its broader efforts to help farmers improve soil health across millions of acres worldwide.

Monsters Cereals celebrate 55 years of Halloween memories with an encore collaboration in partnership with The Jim Henson Company. It's the most spooktacular time of year - Count Chocula, Boo Berry and Franken Berry are returning to the cereal aisle with new limited-edition packaging featuring puppets from Jim Henson's Creature Shop! MINNEAPOLIS - WEBWIRE - Thursday, July 23, 2026 General Mills is pouring a bowl of bewitching fun with the return of the limited-edition Monsters Cereals. This year marks the 55th anniversary of Count Chocula, Boo Berry and Franken Berry and to celebrate, the iconic cereals are returning with newly designed packaging and the reimagined puppets created by The Jim Henson Company, first introduced last year. Over the years, the Monsters have become a beloved tradition - from larger-than-life mascots to sought after collectibles - always signaling the start of the haunting Halloween season. This year, super fans can score a limited-edition fuzzy Count Chocula cereal box, designed to replicate the fleece-like texture of the puppets, available exclusively on Walmart.com(Opens in a new tab) for $7.76 starting October 1st. "For 55 years, the Monsters have brought a smile, and a little thrill, to cereal bowls," said Megan Brooks, Business Unit Director for Family Favorites Cereal at General Mills. "Fans loved Count Chocula, Boo Berry and Franken Berry reimagined through The Jim Henson Company's creativity last year, so we were excited to team up again to create fresh new packaging designs that celebrate the characters and bring even more Halloween fun to store shelves." "Last year, our team from Jim Henson's Creature Shop had so much fun bringing these beloved Monsters to life as puppets, and we know our fans will enjoy seeing them again this season for more memorable magic," said Nicole Goldman, Executive Vice President of Branding for The Jim Henson Company. "And new this Halloween, we're giving cereal and Jim Henson Company fans alike the chance to put their creativity to the test by transforming each cereal box into its own Monster puppet." The limited-edition collection of Monsters cereals will be available in retailers nationwide later this month. Whether this is your first time celebrating the season with the trio or your 55th, Monsters Cereals ensures your Halloween is full of enchanting moments with every spoonful. For more information, follow @generalmills(Opens in a new tab) and @hensoncompany(Opens in a new tab) on Instagram and Facebook. ### About General Mills General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of U.S. $18 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. About The Jim Henson Company The Jim Henson Company has remained an established leader in family entertainment for over 70 years and is recognized as an innovator in puppetry, animatronics, and digital animation. The Company's most recent credits include the Amazon Kids+ series Jim Henson's Monster Dance, the PBS KIDS special Wowsabout, the hit holiday special for Apple TV The First Snow of Fraggle Rock, and the Emmy-nominated Alexander and the Terrible, Horrible, No Good, Very Bad Road Trip for Disney+, as well as the Oscar(R)-winning Guillermo Del Toro's Pinocchio for Netflix, and the Emmy(R)-winning Fraggle Rock: Back to the Rock for Apple TV. Other television credits include Slumberkins and Harriet the Spy for Apple TV; Dinosaur Train, Splash and Bubbles, and Sid the Science Kid all for PBS; Earth to Ned for Disney+; and the Netflix series Word Party and the Emmy-winning The Dark Crystal: Age of Resistance. Iconic catalogue titles include Fraggle Rock, The Storyteller, Farscape, and the ground-breaking fantasy classics The Dark Crystal and Labyrinth. Headquartered in Los Angeles with additional locations in New York and London, the Company is also home to Jim Henson's Creature Shop(TM), a pre-eminent puppet and creature-building group and industry leader in puppeteered digital animation, with international film, television, theme park, and advertising clients. WebWireID358079 This news content was configured by WebWire editorial staff. Linking is permitted. Distribute your news. * Every day, hundreds of individuals and companies choose WebWire to distribute their news. * WebWire places your news within numerous highly trafficked news search engines generating leads and publicity. * Submit Your Release Now!