Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn MoreGenies, a culture-focused avatar technology company, has launched Parties after developing its foundational technology stack since the last fundraise.Genies equips intellectual property owners and creators with a suite of avatar technology and user-generated content (UGC) tools to co-create and launch their own Parties — gaming platforms driven by AI avatars, user-generated content, and personalized gameplay. Genies raised a whopping $150 million in 2022, and it has been busy ever since.“The ‘next internet’ is already upon us as the convergence of AI, gaming, and XR become more and more realized – mobile apps will soon start to look like ‘mini Robloxes’ powered by two key defining themes: smart avatars and UGC,” said Akash Nigam, CEO of Genies, in a statement. “Traditional usernames and profiles will transform into smart avatar identities and fans will become co-creators of a brand’s IP through UGC. Our Party tech stack, which enables dynamic identities, UGC, and interoperability, is at the core of the Genies’ mission to power the next layer of the internet.”Genies is touting smart avatars.Genies’ technology stack focuses on powering dynamic avatars, unlocking a variety of quality user-generated content, and enabling interoperability so that a user can seamlessly travel from one Party to the next.For IP partners, this technology transforms their online presence into their own Party, unlocking the ability for their audience to build relationships with their Smart Avatars and co-create an infinite supply of UGC games, avatars, fashion, and more, all of which is built around their IP.“Disney’s $1.5 billion deal with Epic Games is a major indicator of how UGC-driven platforms are becoming a central pillar for brands to engage with their audiences,” said Nigam. “This partnership, along with the growing number of brands activating within platforms like Roblox and Fortnite, signals that more and more IP owners will look to launch their own UGC worlds

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here. Genies has introduced the Genies Creator Partner Network to enable brands and others to develop and commercialize digital avatars.The network consists of Genies’ roster of celebrity creators — famous people who create an avatar of themselves as digital personae — along with a growing rolodex of innovative tech, brand and agency partners who can now enable ways for talent to activate their Genies and expand their avatar intellectual property. Through Genies’ suite of tools, such as its Avatar Framework, the company has enabled compatibility and customization of their avatars, which unlocks the ability to create a wide range of unique avatar experiences. This provides creators with the comfort and value of a persistent virtual identity, while giving partners a jumpstart with their activation builds. Over recent years, renowned figures such as Paris Hilton, Migos, Justin Bieber, and new stars like Lay Bankz, JVKE, and Lil Durk have harnessed their avatars to connect with fans in various ways. For creators, these avatars transcend simple digital representations, becoming powerful storytelling and commercialization tools—valuable pieces of intellectual property (IP), Genies said. Lil Snack GamesBeatGamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love

GamesBeat is excited to partner with Lil Snack to have customized games just for our audience! We know as gamers ourselves, this is an exciting way to engage through play with the GamesBeat content you have already come to love. Start playing games here. Genies, a maker of social avatars, has hired former Netflix Games creative director Andrew Chambers the head of its games studio.Genies has been building and releasing a suite of tools, such as its unique avatar and interoperable frameworks, to enable anyone to create their own avatar experiences and platforms. With over 25 years of experience helping to shape the gaming industry, Chambers will help deploy an already created immersive, gamified, and interoperable digital identity layer for the internet.“We’ve been on a mission of creating technology that resembles an ‘open-source Roblox model’ where all interactive experiences are interoperable with one another. As the world becomes more immersive and we see more demand, Andrew will execute the game mechanics of how interoperability will work across all universes,” said Akash Nigam, CEO of Genies, in a statement. “By creating and offering interoperability, users can properly invest and build their persistent digital identity, an avatar, which we believe will be the next username of the internet