Genius Sports

Genius Sports

Delivers real-time sports data and technology

Overview

Genius Sports collects and distributes real-time sports data and offers technology and audience engagement services for leagues, sportsbooks, and media companies. Its data comes from live events, is processed for accuracy, and is delivered to clients to power odds, bets, live streams, and targeted campaigns. The business differentiates itself through strategic partnerships with major leagues like the NFL and the Canadian Football League, which provide exclusive data and broader reach. The goal is to enable real-time, data-driven fan experiences while boosting partner operations and expanding data and media reach across the sports ecosystem.

About Genius Sports

Simplify's Rating
Why Genius Sports is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Financial Services

Entertainment

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

London, United Kingdom

Founded

2001

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Simplify's Take

What believers are saying

  • Betting tech revenue hit $471.5M in 2025, up 33% year-over-year.
  • Post-Legend acquisition, 2026 revenue projected at $1.1B with $320M+ EBITDA.
  • GeniusIQ AI rollout in Liga MX enables real-time sponsor ads and augmented broadcasts.

What critics are saying

  • NFL 2030 contract expiration risks renewal rejection or price hikes, threatening $472M revenue.
  • U.S. antitrust lawsuits could force license divides, eroding the Sportradar duopoly by 2027.
  • $1.2B Legend acquisition caused $55.5M Q1 net losses and 60% stock drop, signaling debt overhang.

What makes Genius Sports unique

  • Genius Sports is the NFL's exclusive official data distributor through 2030.
  • It operates a near-duopoly with Sportradar in global sports data licensing.
  • NFL owns 8.7% equity, making it the largest shareholder and deepening strategic ties.

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Funding

Total Funding

$312.7M

Above

Industry Average

Funded Over

4 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Benefits

Health Insurance

Flexible Work Hours

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
Asia-Pacific Golf Confederation
Jul 11th, 2026
Digital innovations for Birkdale golfing bonanza.

Digital innovations for Birkdale golfing bonanza. St Andrews, Scotland: Millions of fans around the world will experience The Open in more personalised, immersive and accessible ways than ever before thanks to a range of new digital innovations and enhanced broadcast coverage for this year's championship at Royal Birkdale. Published July 12, 2026 St Andrews, Scotland: Millions of fans around the world will experience The Open in more personalised, immersive and accessible ways than ever before thanks to a range of new digital innovations and enhanced broadcast coverage for this year's championship at Royal Birkdale. From a redesigned official app and an all-new Fantasy game to enhanced live streaming, dedicated player coverage and expanded global television coverage, The R&A is using the latest technology to bring fans closer to the shots, stories and moments as the world's best players compete to become Champion Golfer of the Year and lift the famous Claret Jug. Live television coverage will be available through 35 broadcast partners across more than 200 countries and territories, with more than 48 hours of world feed coverage complemented by Featured Groups, The Open Radio and the return of Live at the Range, providing behind-the-scenes access, player interviews and expert analysis throughout championship week. New for this year is a dedicated Player Focus feed, allowing fans to follow a selected player more closely each day, while two new original productions - the Last Chance Qualifier and the Heroes Classic - will be provided through highlights and social coverage enabling fresh ways for audiences to engage with golf's original championship. Neil Armit, Chief Commercial Officer at The R&A, said: "The Open is its greatest opportunity each year to inspire people through an outstanding championship and bring fans worldwide closer than ever to the action of one of the world's greatest sporting events. By continually evolving how fans experience the championship, Asia-Pacific Golf Confederation is making it more accessible than ever before. "Whether they're walking the fairways at Royal Birkdale or following events from the other side of the world, these new digital innovations and enhanced broadcast coverage will help millions of people feel closer to the players, the stories and the unique spirit of golf's original championship." TV Broadcast More than 100 hours of live content will be available to fans worldwide, including 48 hours of main coverage starting at 06:30 (British Summer Time) on Thursday, July 16, as well as four featured groups each day, and a new Player Focus feed. Working with its broadcast partners, European Tour Productions, Sky Sports and NBC, The R&A will deliver world class coverage of the championship, showcasing links golf and The Open's unique challenges. Technology includes a 350-metre wire cam, live aerial coverage presented by Accenture, as well as data-led story-telling. Audience favourite, The Open Radio will be broadcast globally via TheOpen.com and The Open app, as well as via Sirius XM in the US. Visit TheOpen.com for more information. The Open App The redesigned Open App offers a modernised look and new personalised experiences for fans both on and off the course. New features include Top Shots and Trending Moments video highlights, while popular favourites such as Walk To Win, the Lockscreen Leaderboard, live streams, ShotView, The Open Radio and the Stats Centre all return. Fans attending Royal Birkdale will also benefit from live player tracking, enhanced wayfinding, grandstand capacity updates, personalised visit planning and live weather information to help make the most of their championship experience. Fantasy Game A new free-to-play Fantasy game, developed by Genius Sports and presented by Mastercard, will be available exclusively to One Club members through the enhanced Open App. Fans can select three players from four categories, make transfers after the cut, compete for daily prizes and create private leagues with family and friends. The overall winner will receive a destination package to attend The 155th Open at St Andrews in 2027. TheOpen.com TheOpen.com has been enhanced with personalised broadcaster information based on users' location, making it easier for fans around the world to find live television coverage of the Championship. Player Feed A new single Player Stream will provide dedicated live coverage of selected players, while Featured Groups returns to allow fans to watch every shot from marquee groups. A new video playlist feature also makes it easier to discover highlights and championship content throughout the week. Live at the Range Live at the Range, in partnership with HSBC, returns to bring fans even closer to the action throughout practice and championship week. The show will uncover the stories developing across Royal Birkdale with behind-the-scenes access to players, expert analysis of practice sessions and insights into how competitors prepare for the unique challenge of links golf. Updated July 12, 2026 4:35 am | a few seconds ago

Insider Monkey
Apr 12th, 2026
Genius Sports (GENI) hits 52-week low following 50% year-to-date decline.

Genius Sports (GENI) hits 52-week low following 50% year-to-date decline. Published on April 12, 2026 at 5:52 pm by faheem tahir in news. Genius Sports Limited (NYSE:GENI) secures a spot on our list of the best penny stocks set to explode. As of April 8, 2026, 89% of covering analysts remain bullish toward Genius Sports Limited (NYSE:GENI), with the consensus price target of $11.50 implying a 171.87% upside. As of April 7, 2026, the stock has declined by over 43% in the past year, now closing at a new 52-week low of $4.18. The stock is down over 60% year-to-date. Earlier, on April 2, 2026, Citi reduced its price target for Genius Sports Limited (NYSE:GENI) from $11 to $9 and assigned a "Buy" rating to the stock. The revision appeared amid the company's continuous expansion of its ad-tech ambitions. Meanwhile, on March 27, 2026, Genius Sports Limited (NYSE:GENI) announced fresh partnerships with DirecTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic, and The Weather Company. These partnerships will enable integration of Moment Engine across partners that collectively represent 90% of the programmatic advertising ecosystem. This development came as the company sought to expand distribution for its Moment Engine platform. The platform has been designed to target advertisements around particular in-game moments in real time using live sports and fan-engagement data. According to Genius Sports Limited (NYSE:GENI), this platform is currently accessible on connected TV, online video, and display, with plans to expand to Meta platforms in Q2. Genius Sports Limited (NYSE:GENI), based in London, U.K., and founded in 2000, offers scalable technology solutions for media, sports, and sports betting. These products include platforms for fan interaction, live data, odds management, and risk services. While we acknowledge the risk and potential of GENI as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than GENI and that has 10,000% upside potential, check out our report about this cheapest AI stock.

Gaming Intelligence
Apr 9th, 2026
Genius Sports names Tony Marlow as chief marketing officer.

Genius Sports names Tony Marlow as chief marketing officer. 9th April 2026 1:52 pm Marlow joins the executive team as the company looks to capture the growing opportunity within real-time sports data and the live moment economy Sports data provider Genius Sports has brought in experienced marketer Tony Marlow as its new chief marketing officer (CMO). Marlow brings extensive experience building high-growth marketing organizations at the intersection of media, technology and advertising. Most recently, he served as CMO at California-based LG Ad Solutions, where he helped establish the company as a category leader in connected TV. He previously held CMO roles at Integral Ad Science and Data Axle, and also led B2B marketing at Yahoo for more than eight years. In his new role, Marlow will focus on leading the company's global go-to-market efforts across its core audiences, including leagues and federations, broadcasters and streamers, betting operators, advertisers and brands. "We are the operating system of sport, with the infrastructure to create value across every part of the ecosystem," said Genius Sports CEO Mark Locke. "As the industry converges across data, media, betting and advertising, our focus is on scaling that platform globally. Tony's appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business." Commenting on his appointment, Marlow said: "I'm thrilled to join as CMO at such an exciting juncture. The live moment economy is here, and the sports category can now deliver even more value to fans and brands by helping them engage during the moments that matter most. "That creates value across the entire ecosystem, while delivering a better experience for fans. Genius has built the infrastructure to make that possible. Our opportunity now is to bring that to the market in highly visible ways." Shares in Genius Sports Ltd (NYSE:GENI) were trading 3.54 per cent lower at $4.22 per share in New York on Thursday.

Garia Academy
Mar 28th, 2026
A 2129 crore bid: what does genius Sports' ISL bid mean for indian football?

A 2129 crore bid: what does genius Sports' ISL bid mean for indian football? Genius Sports' mammoth bid was almost double that of the other bidder, FanCode, the broadcast partner of the ongoing ISL season.

Gaming Intelligence
Mar 27th, 2026
Genius Sports set for major expansion of Moment Engine solution.

Genius Sports set for major expansion of Moment Engine solution. 27th March 2026 10:33 am Genius Sports has struck a number of partnerships as the company looks to accelerate the deployment of its Moment Engine solution. Moment Engine combines official sports data, proprietary AI models, and fan data to help brands activate advertising in real-time around key game moments. The solution has already been deployed during tentpole events, including the Super Bowl, where brands triggered campaigns in real-time around key in-game moments. Adoption is now accelerating ahead of the NBA Finals and FIFA World Cup. After hosting a NewFront event to showcase its full suite of immersive and real-time activation solutions for brands, integration partners now span agencies, broadcasters, supply-side platforms (SSPs), and demand platforms. This includes Genius' founding agency partner Publicis Sports, as well as DIRECTV Advertising, Equativ, FreeWheel, Index Exchange, Magnite, OpenX, PubMatic, and The Weather Company. Publicis clients will have early access to Moment Engine's real-time fan data as an additional layer to its data platform via Epsilon, becoming the first agency to fully integrate and activate the combined consumer and fan identity layer. "Advertising is shifting from scheduled campaigns to real-time engagement driven by fan behavior and emotion across the entire sports lifecycle," said Josh Linforth, chief revenue officer of Genius Sports. "Moment Engine enables brands to reach fans before, during, and after the game, using official data and real-time signals to act at the moments that matter most. As adoption grows across the ecosystem, we are establishing a new standard for how sports advertising is executed." Publicis Sports CEO Suzy Deering added: "We are fortunate to have been early partners with Genius Sports, giving our clients first looks and access to breakthrough formats and live sports surfaces like this. When Moment Engine is joined with our already powerful data platform via Epsilon, it provides unduplicated fan targeting when the fan is most engaged." Shares in Genius Sports Ltd (NYSE:GENI) closed 4.13 per cent lower at $4.41 per share in New York Thursday.

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