Flex

Flex

Provides flexible rent payment solutions

About Flex

Simplify's Rating
Why Flex is rated
C+
Rated C on Competitive Edge
Rated A on Growth Potential
Rated D+ on Differentiation

Industries

Fintech

Financial Services

Company Size

501-1,000

Company Stage

Series C

Total Funding

$225.1M

Headquarters

New York City, New York

Founded

2019

Overview

Flex provides a financial solution for individuals facing cash flow challenges, particularly with rent payments. The company offers a flexible line of credit that allows users to pay their rent in two installments, helping them manage their finances according to their income flow. Users pay a monthly membership fee of $14.99, along with a fee for each bill payment, which generates revenue for Flex. The primary service involves paying the full rent amount to property owners on behalf of the user, who then repays Flex in two parts at their convenience. This approach not only aids users in managing their finances but also ensures timely rent payments to landlords. Flex stands out in the fintech market by catering specifically to those with irregular income or financial difficulties, and its user-friendly app enhances the overall experience for its clients.

Simplify Jobs

Simplify's Take

What believers are saying

  • Recent $25 million funding and $200 million credit facility show strong investor confidence.
  • Partnerships with RealPage and Yardi expand Flex's market reach and user base.
  • Appointment of Tom Holman as Chief Product Officer could drive innovative product developments.

What critics are saying

  • Increased competition from fintech startups could erode Flex's market share.
  • Reliance on property management software partners may pose risks if they develop in-house solutions.
  • Regulatory scrutiny on fintech credit services could impact Flex's operations and business model.

What makes Flex unique

  • Flex offers a unique solution for managing rent payments with flexible credit lines.
  • The company's app allows users to split rent into smaller, manageable payments.
  • Flex's partnerships with RealPage and Yardi enhance its market reach and service integration.

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Funding

Total Funding

$225.1M

Above

Industry Average

Funded Over

4 Rounds

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$160M
Flex

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Holidays

Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 0%

2 year growth

↑ 0%
Flowell
Mar 31st, 2025
You Can Use HSA & FSA to Buy Flowell Compression Boots and Pants - Here's How

Flowell has partnered with Flex, a trusted HSA/FSA payment processor, to streamline your purchase:

Finextra
Mar 5th, 2025
Flex raises $25m to build all-in-one business and personal financial management platform

Flex has also secured a $200 million credit facility from Victory Park Capital.

PYMNTS
Aug 8th, 2024
Realpage Teams With Flex To Offer Flexible Rent Payments

Real estate software platform RealPage has picked Flex to provide customers with “flexible” rent payment options. The partnership, announced in a news release Thursday (Aug. 8), expands on the company’s existing integration, letting RealPage customers offer Flex as a payment option for residents within LOFT, RealPage’s resident portal and app. The release notes that the integration is in response to high demand among renters for payment flexibility, with one recent survey showing that 93% are interested in flexible payment schedules instead of paying their rent in full once a month

PR Newswire
Jun 14th, 2024
Yardi Enhances Rent Payment Flexibility Through New Partnerships

New Yardi partnerships make it easy for property managers to offer personalized rent payment optionsSANTA BARBARA, Calif., June 14, 2024 /PRNewswire/ -- Leading property management software provider Yardi® has announced strategic partnerships with two flexible rent payment vendors, Best Egg and Flex. Through this integration, Yardi clients can easily provide residents with a personalized rent payment option directly through the RentCafe® resident portal.Leading property management software provider Yardi® has announced strategic partnerships with two flexible rent payment vendors, Best Egg and Flex."It is now easier than ever for our clients to offer flexible rent payments to their residents," said Akshai Rao, president of residential at Yardi. "These partnerships will simplify the collection process for our clients and help them create exceptional, personalized resident experiences. We are excited to make the rent payment process more convenient and the customer experience even better."This announcement coincides with financial flexibility increasingly becoming a standard option for many consumers, encouraging the multifamily sector to adapt."We're excited to partner with Yardi to bring flexible rent payments to their clients. This integration allows renters to pay on their terms and build credit while simplifying rent collection for property managers. As the pioneer in flexible rent solutions, Best Egg Flexible Rent offers a seamless experience with transparent flat pricing, benefiting both renters and property managers without additional operational demands," said David Sullivan, general manager of Best Egg Flexible Rent.These new partnerships will save Yardi clients time by facilitating faster payments and mitigating nonpayment

eFinancialCareers
Feb 5th, 2024
Stripe product head joins ex-hedge fund duo's fintech in New York

In late January, Tom Holman joined Flex as chief product Officer.

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