Ghost, a B2B retail inventory marketplace, has raised a $40 million Series C funding round led by L Catterton. The round also saw participation from existing investors Union Square Ventures, Cathay Innovation, Equal Ventures, and Eniac. Ghost operates as a private platform for surplus inventory, helping brands manage excess stock efficiently. The company aims to remain a behind-the-scenes player in inventory distribution, despite its growing visibility.

Ghost, a Los Angeles, CA-based members-only B2B marketplace for surplus inventory, raised $30M in Series B funding.The round was led by Cathay Innovation with participation from existing investors Union Square Ventures, Equal Ventures and Eniac Ventures. The company intends to use the funds to hire for several roles in product, engineering and design while developing its platform further.Led by co-CEOs and co-Founders Josh Kaplan and Dee Murthy, Ghost is a provider of a B2B platform for brands and retailers to exchange surplus inventory. The members-only B2B marketplace enables brand sellers to discreetly and efficiently monetize their surplus inventory to vetted buyers. Its platform is a one-stop-shop for retailers and brands to buy, sell, price and ship excess goods powered by a data engine for discovery and increased conversion for buyers and sellers.Since coming out of stealth with a $20M Series A in July of 2022, the company has experienced a 500% increase in uploaded inventory in the last year, gross merchandise value (GMV) run rate has increased over 10x year-over-year and the team has doubled in size. Ghost now counts over 1,000 members on its platform, including some of the world’s best brands and global retailers in categories such as apparel, footwear, beauty and home goods.FinSMEs21/08/2023

In the past year, Ghost amassed over 1,000 brands and retailers and saw year over year gross merchandise volume grow over 10 times.